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As candidate behavior changes, recruitment marketing is rising to the forefront

HRExecutive

As competition for talent intensifies, recruitment marketing—which likens candidate behavior to consumer behavior—has become a modern option for reaching job seekers. Instead of relying on the career site, Costa suggests a shift toward an e-commerce-inspired recruitment experience to attract and engage job seekers.

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46,000 employees reveal the true value of frontline worker engagement

HRExecutive

The goHappy report highlights app-free engagement tools for collecting real-time feedback, while UKG recommends building trust and fostering a sense of belonging by leveraging surveys and sentiment analysis tools. isolved is launching a tech integration to enhance talent acquisition.

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This company doubled down on candidate experience to manage a sky-high load of résumés

HR Brew

The company receives thousands of rsums in any given month, Reece White, senior recruitment marketing manager at Aspen Dental, told HR Brew. You have to be as transparent as possible, because the market will feel it, the candidates will feel it, and we cant have 10,000 angry Glassdoor reviews in a year, White said.

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Breaking Down the 2020 @Jobvite Recruiter Nation Survey with @Kris_Dunn and @KellyWLavin

The Tim Sackett Project

20 – Breaking Down the 2020 Recruiter Nation Survey – Kelly Lavin and Tim Sackett. In Episode 20 of BEST HIRE EVER , Kris Dunn breaks down the 2020 Recruiter Nation Survey from Jobvite with Kelly Lavin (SVP of Talent at Jobvite) and Tim Sackett. Lots of honesty in the report from recruiters.

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2021 Was the Biggest Year Yet for HR Tech: See 30+ of the Top M&A Activities

Lighthouse

UKG, the combined company after Kronos and Ultimate Software joined forces, acquired Great Place to Work, known for its surveys and best practices for creating companies that drive engagement and connection with the workforce. Yello and WayUp merged operations but will continue to operate as separate brands. Dynamic/Flexible Work.

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HRE’s number of the day: hiring

HRExecutive

While hiring has been frozen in many industries given the financial uncertainties related to the coronavirus pandemic, for those that are still expanding their ranks, video has become an integral part of the recruiting, hiring and onboarding process. Boulais, senior director of recruitment marketing services at Jobvite.

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How to Build a High-Impact Recruitment Pipeline

Peoplebox

Candidate experience: Candidate experience, the general level of satisfaction of job searchers with your recruiting process, is yet another important indicator. Here’s a look at HubSpot’s recruitment marketing strategy to grab the attention of a specific group.