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Laurie Ruettimann
Employer Branding Related Topics
Four Quadrants of HR Technology™
Laurie Ruettimann
APRIL 25, 2016
You need various tools to understand your organization’s health and the threats to your workforce — from employer branding tools to executive compensation analysis technologies. You can’t be a human resources consultant without a model. For years, I’ve tried to help recruiters and HR practitioners understand technology by referring them to other smart people.
I’m HR Positive
Laurie Ruettimann
JULY 6, 2016
And our biggest HR celebrities are older men and women — people who used to work in senior-level roles at big brands — and were fired. Until HR can solve real problems related to work (and not just brag about employer branding strategies), I’m going to be slightly cynical. There’s a movement in my industry called “HR Positive.”. You guys are sharp. I don’t need to draw you a map. It’s about saying positive things about HR and being helpful instead of critical. Being positive is a good way to live your life. Why be a jerk if you don’t have to be a jerk?
HR Bloggers and Analysts
Laurie Ruettimann
MARCH 28, 2016
And people try to tell me that they’re suddenly passionate about things like simplifying recruiting software for small businesses or optimizing employer brands. (Do I look stupid? Money has ruined the HR technology market, and it’s destroyed the HR bloggers and analysts. Especially me. told bloggers to stop talking and start monetizing their ideas. People are crazy.
Stop Using This HR Buzzword: Iterative
Laurie Ruettimann
MARCH 23, 2016
And if you have an iterative employer brand , you don’t have an employer brand at all. There’s a word in our collective vocabulary that needs to die a quick death. The word is “iterative.” ” Have you heard it? Many IT professionals are thinking about iterative and incremental development cycles , which is a thing unto itself. love you.
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The Best HR Technology: Universal Basic Income
Laurie Ruettimann
MARCH 14, 2016
Reliable brands. Big brands are buying from big brands in record numbers. And I can’t get excited about employer brand when a company no longer has to advertise its jobs to humans. A friend of mine just asked, “What HR technology excites you most? What’s new? What’s hot?” ” Those are complicated questions. Also, learning. Old names.
Financial Wellness
Laurie Ruettimann
JANUARY 20, 2016
Some employers are offering courses and consultants who are available to answer basic financial questions. Combined with other financial wellness incentives, you can fulfill your employer branding commitments and meet the needs of your employees. That’s not a new complaint. When people are in a position to negotiate for a new salary, they negotiate. Financial literacy.
Managing to Your Employer Brand Promise
ClearCompany HRM
JUNE 16, 2016
The idea that having a strong employer brand is something no one ignores anymore. 75% of job seekers consider an employer’s brand before applying and 56% of recruiters say it is a top priority. Employer BrandingAn A-Player. Or do we?
4 Things That Are Hurting Your Employer Brand (+ Solutions)
Brazen HR
MARCH 23, 2016
You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would. Is your employer brand in jeopardy? Have an employer brand solution to add to this story?
Employment Branding Is Dead
HR Bartender
JUNE 26, 2016
Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. brand that will be used to attract and retain customers, candidates, and employees. Some might argue that their organization already has one brand. One brand. Sorry – I couldn’t resist the dramatic title for today’s post.
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Employer Branding in 2015: 7 Things To Know Now
ClearCompany HRM
OCTOBER 28, 2015
Employer branding, once a silly startup notion, now a real driver of talent acquisition growth. Have you started to work on your company’s employer brand? Do your organizational stakeholders even see a need for a great employer brand? So what does the future hold for employer branding and the companies that implement EB plans?
[Infographic] Employer Branding – Should You Treat Employees Like Customers?
Get Hppy
AUGUST 30, 2016
One way to achieve this is through better employer branding – essentially treating your employees and potential employees more like customers. Can employer branding really help? Companies with good employer brand reputations get twice as many applications as those with poor reputations. Here’s a few numbers that should help convince you.
7 Predictions About the Future of Employer Branding
ClearCompany HRM
JUNE 2, 2015
The misappropriation of employer branding responsibility has 41% professionals believing HR has a relatively passive role in the process. The same 41% said they believe HR is only consulted or informed about employer branding, but doesn’t play a principal role in the actual process. How are HR professionals shifting the future of employer branding?
The Link Between Employer Branding and Employee Engagement
ClearCompany HRM
APRIL 23, 2015
Employers have lots of concepts to juggle. Time-to-fill, return on investment, employer branding, turnover, engagement. Employee Engagement Employer Branding Sometimes these concepts bleed together, and sifting through them for the right plan of action can be difficult.
Are You Delivering on Your Employment Brand?
ExactHire HR Trends
AUGUST 19, 2016
What is an employment brand? In short, it’s how employees and potential employees view you as an employer. Your employment brand is no different. How do you differentiate as an employer and are you actually delivering on that? An employment brand is not all that different from your company brand. Make it Intentional. Focus Groups.
Data Proves that Culture, Values, and Career are Biggest Drivers of Employment Brand
Josh Bersin
JULY 25, 2016
Employee Engagement Sourcing and Recruiting career culture development employment brand glassdoor recruitingWe just completed a detailed analysis of Glassdoor data among more than 6,000 companies and 2.2 million employees and I wanted to share a few important findings. If you consider “Would you.
What the Best Employer Brands Get Right
Entelo
MAY 2, 2016
Your organization has an employer brand, whether or not it is being maintained. Unless you’re turning away talented, qualified people for every job opening, your organization could probably benefit from a strong employer brand. Employer brand is the human side of your brand identity. They Link Their Employer Brand To Their Consumer Brand.
5 Shockingly Simple Ways To Build Your Employer Brand
SuccessFactors
JULY 8, 2016
Your employer brand is the image that comes to mind when someone hears your company’s name. Building a strong employer brand is an incredibly tough thing to do that requires help from everyone in the company. In this post, I’m going to share five simple ways that you can build up your employer brand and give some examples for you to emulate. But first….
6 Tips for Creating Great Employer Branding Content
Blogging 4 Jobs
MAY 11, 2016
How many of you feel or have felt there’s a problem with your employer branding content—albeit quality, quantity, frequency, or ROI? In fact, according to a Harris Interactive Survey for Glassdoor , “67% of employers believe retention rates would be higher if candidates had a clearer picture of what to expect about working at a company before taking the job.” Respect.
6 Employer Branding Techniques You Need to Know About
Spark Hire
JANUARY 12, 2016
After all, you can’t tell a can of caviar from a can of cat food without some branding. This is what it’s like for job seekers researching your company, when you don’t have a clear employer brand. The way you market yourself as an employer to potential employees affects whether they want to work for you or not. The shelves are lined with blank boxes, cans, and cartons.
11 Videos Show How Diverse Employment Branding & Recruiting Really Is
Blogging 4 Jobs
AUGUST 3, 2016
As consumer use of video continues to grow, recruitment and employment branding teams are adding video to their existing job announcements, career sites and creating interactive employer YouTube channels. Employer Brand Video Challenges. The Perfect Social Media Viral Employment Video. In fact 1/3 of all online activity is spent watching video. What Up?
Keeping It Real: 3 Fundamentals Of An Authentic Employer Brand
TalentCulture
SEPTEMBER 28, 2016
For many brands, that means a genuine relationship between employer and employee, and that has everything to do with a strong, firmly rooted employer brand. One common misconception: that a good employer brand starts with pricey image consultants. Yes: marketing that awesome employer brand is a great idea. Prioritize Security.
Hiring Process Hurting Your Employer Brand?
ExactHire HR Trends
SEPTEMBER 18, 2014
Your marketing team has worked hard to ensure that marketing campaigns communicate exactly what your company promises to be–your company brand. Now your company needs to be on top of their game as they seek to attract and hire the right people–your employer brand. Delivering On Your Employer Brand Promise. Breaking Your Brand Promise.
Why You Can’t Afford To Ignore Your Employer Brand
Globoforce
MARCH 10, 2016
and I would argue the world—who can afford to ignore their employer brand. Then there’s the fact that employer brand inevitably falls on the shoulders of HR. A new Simply Hired U.S. Employment Outlook report shows that “Employer brand” is on the rise as a responsibility. Why You Can’t Afford To Ignore Your Employer Brand Click To Tweet.
How Ericsson Revived Its Employer Brand
The Business of Talent Management
FEBRUARY 4, 2016
Needing to reignite its image to attract top talent, Swedish telecom firm Ericsson transformed its global employer brand
7 Ideas to Build An Engaging Employer Brand
Get Hppy
FEBRUARY 25, 2016
While some of them might offer great job openings, in an open-environment that promotes engaging work and encourages learning and development, if they haven’t built a strong employer brand, they might be left sending countless emails to potential hires. Building an attractive employer brand is not only about attracting a few people for your current job openings.
All You Need To Know About A Terrible Employer Brand Through Memes
Spark Hire
JUNE 14, 2016
In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. strong employer brand speaks to talent and helps them relate to the organization. And even better, a fantastic employer brand does all the hard recruiting work for you by bringing the talent to you. Lifeat ).
How the Largest Company in the World does Employment Branding!
The Tim Sackett Project
SEPTEMBER 1, 2016
Because of the challenges they face with their brand! That’s why this recent Employment Branding video done by their CEO is freaking BRILLIANT! Basically, Walmart just gave you a perfect guide on how to brand yourself to your possible talent pool! Branding Business Candidate Experience Communication Employee Engagement Employment Brand influence Leadership Recruitment Marketing SHRM Talent Acquisition The HR Rules Trench HREveryone loves to dump on Walmart. mean really! Sound good?” ” How do you think your CEO would react?
Employment Branding Case Study: CenturyLink
Dice
APRIL 19, 2016
In the new Definitive Guide to Employment Branding , recruiting expert John Sumser breaks down effective Employment Branding (EB) for companies large and small. Here’s a case study from the e-book that shows how even a single individual can have a huge influence on a firm’s branding and recruiting efforts: Tina Williams solves a very tough problem every day.
How Media Affects Your Employment Branding
Dice
APRIL 5, 2016
In the new Definitive Guide to Employment Branding , by recruiting expert John Sumser, you’ll discover how Employment Branding (EB) is greatly affected by all aspects of media, including channels you may not ordinarily consider. Media—whether paid, earned, shared, or owned—broadly conveys information about the company as an employer.
how to build a better employer brand
O.C. Tanner
JANUARY 12, 2016
Discovering brand inconsistencies between what’s promised externally and the internal reality employees experience–and share on Glassdoor and social media–could be enough of a deal-breaker to turn off those coveted candidates. Many companies fall short on doing a good job of communicating with current employees, much less extending the brand story to those they hope to recruit.
What to Do When Your Employer Brand Goes Bump in the Night
ClearCompany HRM
OCTOBER 25, 2016
From ghouls and ghosts and long-leggedy crawlers , one of the scariest things that could go bump in the night is definitely your employer brand. Having a creepy or even invisible employer brand can affect everything from the candidates who apply to the engagement of your current employees. How can you shift your employer brand from trick to treat?
The Role of Communication in Employee Experience and Employer Branding
TalentCulture
DECEMBER 22, 2015
As an enterprise working on your employer brand, you know how important employees are to attracting top talent. Improve Employee Experience and Drive Employer Brand . And the best employer brands exist because employees genuinely love them and want to talk about them. How Do You Improve The Employer Experience? Oh, and guess what? So what to do now?
Improving Employer Brand Throughout the Employee Lifecycle
Corn on the Job
JULY 4, 2016
Employer branding is accomplished through strengthening the relationship between employees and stakeholders. Branding has a big impact on potential and current employees from the recruitment process all the way to hiring on-board. Benefits of a Strong Employer Brand. Developing Your Employer Brand. Assessing Your Employer Brand.
Who Really Cares About Employer Branding?
China Gorman
MARCH 10, 2015
The report: State of Employer Branding is part one a four-part 2020 Outlook series, based on responses from 2338 interviews conducted in the winter of 2014 in 18 different countries. Talent acquisition and retention is a complex equation involving (among other things) talent management and development, employer branding, and analytics to measure effectiveness.
4 Tools to Monitor & Measure Your Employment Branding Efforts
Blogging 4 Jobs
OCTOBER 24, 2016
Employment branding is one of the most powerful tools recruiters have available to them today. Today, recruiting teams are building an overarching strategy for their recruiting and hiring efforts that combines marketing, branding and recruiting. However, there’s a common misconception that many are playing out through their strategy, and that it the belief that employment branding only exists in social networks. Employment branding should be centered around campaigns, not just social networks. HR employer branding metricsRivalIQ.
Hiring Wisdom: Do You Know What Your Employment Brand Is?
TLNT: The Business of HR
FEBRUARY 9, 2015
Every company, no matter how large or small, has an employment brand. In most cases, that brand is created by the general public’s perception of the industry and the same broad-brush brand is given to everyone in it unless a concerted effort is made to manage that brand. more…).
Employer Brand: You’ve Got One, Now’s the Time to Use It
TalentCulture
SEPTEMBER 22, 2016
So, is this the time to start thinking about polishing up your employer brand , or is it best to focus on getting those positions filled, and saving branding for the day (hopefully someday) when hiring gets a little easier? Companies with positive brand reputations get 2x as many applicants as companies with poor brand reputations.
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