How Geena Davis’ Groundbreaking Research is Helping Girls “See It” So They Can “Be It”
Thrive Global
FEBRUARY 4, 2020
When she presented the first data set to studio executives and production companies, she told a rapt audience last week at New York City’s Luminary , “They were horrified.” Since the Institute’s first full-blown study in 2008, their extensive research reports have examined gender balance and stereotypes in media and entertainment areas including YouTube advertising , girls’ leadership ambitions , STEM characters and brand mascots , with staggering results.






60


Let's personalize your content