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Branding From the Inside Out

Domus Inc.

It refers to how you communicate with employees and engage them in your organization’s vision, and it needs to be part of the overall corporate strategy. To kick-start this shift within your organization, consider launching a new marketing strategy. Internal branding focuses on a different key audience: your employees.

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How Employee Incentive Programs Can Benefit from Behavioral Economics

HR Daily Advisor

Director of Reward and Recognition at pharmaceutical company Eli Lilly in 2011, it was going through a transformation. ” Nelson introduced him to the concept of the “Four Drive Model of Employee Motivation”—a motivational theory created by two Harvard professors in 2002.

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Judy Walker: “Believe in yourself”

Thrive Global

After 5 years, she left that company to be a stay-at-home mom. In 2001, she joined Anago’s corporate office full time and was appointed Director of Franchise Marketing in 2002. and I chose to be a stay-at-home Mom for the next eleven years. In 2005, she was appointed Vice President?—?Marketing. a wonderful daughter?—?and

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Jim Donovan: “Everything is a teaching moment”

Thrive Global

During his career there, he has worked in investment banking and investment management, and on corporate strategy for the firm. He served on the board of the Goldman Sachs Philanthropy Fund from 2002 to 2006. Donovan is an adjunct professor at the University of Virginia School of Law.