This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This is approximately 1,000 people in a range of functions such as recruiting, support services, and sales. These roles are mostly removed from the core areas tech platform development (a.k.a. To simplify this, let’s use a modest external recruitment cost of 15% of salaries (we recently saw highs of 25% for tech talent).
This kind of ongoing strain doesn’t only diminish employee productivity and effectiveness; it also chips away at employer brand reputation at exactly the moment that companies — beset by labor shortages — are most in need of the kind of reputational capital that can speed recruitment and boost retention.
With job openings and recruitmentmarketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Given this challenging environment, effective recruitmentmarketing is more important than ever.
1) Technology has been reshaping the way we communicate with employees and as a result, employee’s relationship with work. Don’t let important points of connection become empty or performative, and ensure any AI generated content is reviewed by people in detail before being shared.
Lastly, Google’s Spot Bonus system is an extension of gThanks. Lower marketing costs. Lower recruiting costs. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. The post A High-PerformingCulture of Kindness. Boost well-being.
Instead, they have been mired in crisis management, cost-cutting, and short-term solutions—leading to a growing disconnect and sense of undervaluation from the C-Suite. Technology and AI Tools: Immediate investment in technology and AI is paramount to enhance HR efficiencies. What Do CHROs Really Need?
This is why more and more companies are saying goodbye to traditional recruiting methods and adopting more progressive strategies that will give them a competitive advantage. . Enter the world of employer branding and recruitmentmarketing. Why RecruitmentMarketing Alone Can Miss the Mark . strategies ?and?
In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.
This may include developing creative assets, recruitmentmarketing campaigns, refreshing candidate touchpoints, updating job posts, or even as complex as improving candidate experience, integrating technology, and more. To make a true impact, your EVP must be activated methodically and strategically but with a hefty dose of fun.
RecruitmentMarketing Acceleration. Given this challenging landscape, companies of every stripe are deepening and expanding recruitmentmarketing initiatives at breakneck speeds. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. About Us .
In the EVP and culture work we co-create with companies at Blu Ivy Group we hear several related questions come up repeatedly over the past 18 months: What used to work is not working anymore. How can we keep up and evolve our culture without completely losing who we are? What are we doing wrong? Everything is different now.
Even before COVID, communication practices used by companies to provide information to employees evolved significantly to incorporate both interpersonal communication practices with enterprise-wide digital communication platforms like Slack, Poppulo, and Workvivo. Use a Hammer to Nail a Nail.
How do we find and use new tools that promote resiliency, compassion, productivity, and self-leadership across our organization? We do our best work, are more productive, and more collaborative when we lower our protective barriers and allow our innate creativity to surface.
This approach allows us to design a brand system that is aspirational, authentic, engaging and representative of their organization’s values and culture. About Us Blu Ivy Group is a global leader in employer branding , organizational culture , and recruitmentmarketing.
Systems of Belonging: . Systems of belonging will work as catalysts to drive changes in behaviour across the organization. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
They want programmatic ads, search engine marketing (SEM), career pages; the digital marketingtools will help them amplify their brand awareness and fill their roles – now. . Recruitment and career sites are important pieces of employer branding, but they’re not the whole pie.
Engage in the Root Cause Solutions. Employ regular pulse surveys or other sentiment measurement tools to help you to determine when and where to communicate. Technology may improve efficiencies, but it will never generate trust or initiate employee engagement in the same way a good old-fashioned face-to-face conversation will.
This can be shaped by the daily behaviours, leaders, communications, processes, technologies and policies that are in place. ” – Nicole Fernandes, Director, Employer Brand & Culture I DEI Practice Lead, Blu Ivy . More than ever, “ special effort needs to be placed on creating systems of belonging”.
Recruiting across different regions and talent segments: Candidate goals and expectations can vary widely depending on the region or role, so more organizations are tailoring their EVP messaging to the type of talent persona a company with whom they want to connect. EVP Copy for BOTH Job Seekers and Internal Employees.
But they don’t want the toxic hustle culture and steep leadership learning curve that often comes with young, brilliant founders. . So what’s the solution? It can also help ensure your job postings will get picked up by aggregators like Indeed and Prospect.fyi, which can greatly boost the reach of your recruitment efforts.
As organizations commit to hybrid work long term, it’s essential that they invest in standardized and widely available technical solutions for remote workers experiencing issues with internet connectivity and with remote logins. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Today we explore the essential assets your campus recruitment team should have in your arsenal to ensure you showcase your dynamic and inclusive culture and achieve remarkable results with this year’s campus recruitment strategy. Brand Your Campus Recruitment Experience Times are moving quickly! With Gen Z, less is more!
Use tools to improve transparency so that employees can readily understand the organization’s top overall priorities by department and region. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, Virtual reality and augmented reality technologies will enable employees and leaders to take their workspace wherever they go. Remote Work Becomes Work from Anywhere.
For example, maybe you work at a tech company that has developed software that could have been in the original Star Wars movie – a story that was all about doing good, friendship, and adventure. . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Currently, this kind of proof of success would require sophisticated external data streams from social media and other platforms, as well as internal metrics on employee engagement and team performance. Superpowered Recruiting. These days, the demands on recruiters outstrip anything we have seen before.
In many cases, the most obvious hire for these professionals, will be a skill based one for a role like a recruitmentmarketing specialist or perhaps an expert social media manager. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitmentmarketing.
It has been two years since the summer of 2020, when diversity, equity, inclusion, and belonging (DEIB) became an urgent priority for many organizations as they reckoned with the systemic injustices and disparities within their workplaces. Many made bold declarations and promises to promote DEIB in all facets of their work.
It’s a combination of empowering employees with tools and resources to talk about their experience, while also developing talent strategies that are anchored in the EVP. You may also want to consider how your content on social media platforms is reflecting your EVP through visuals and employee stories.
Why does [that impact] matter for business performance and for human work experience? We’re living in a hyper transparent technological age when it comes to the customer and employee experience. It only takes a second to post a negative or positive review and have that review accessed by potentially millions of people online.
The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. Over the last year, a completely new world of work emerged without me. Truthfully, anxiety set in.
All LinkedIn customers with existing Talent Solutions products are automatically enrolled, and finalists are chosen based on data analysis run by LinkedIn’s Insights team. Lastly, they’re a great benchmarking tool – receiving clear metrics and scores can help you set actionable goals for the future.
A potentially worse outcome than brief hunting happens when leaders profess to know what talent want, and build a creative platform that doesn’t speak to anyone, and has no real impact. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
More often than not, Employer Brand projects have been owned and led by Talent Acquisition executives and simply by nature of their sphere of responsibilities and influence, tend to lean too heavily on shorter term recruitmentmarketingplatforms and campaigns. Fewer HR and Reputation Issues. Training and Succession Planning.
Changes in the Employer Branding Landscape from the Past to the Present The journey of employer branding from being a neglected area siloed in HR departments is evolving to becoming a strategic organizational imperative for many human-centred organizations that want to prioritize the balance of people, performance, profit, and organizational pride.
Leadership is a core driver and success factor in creating extraordinary employee experiences, magnetic employer brands, and high-performancecultures. Tools and space that promote self-awareness. Presence and reverence for the whole person. Hyper-personalization. Intentional and measurable action.
The last time I was a new hire, it was 2005 and the internet was just becoming mainstream in the recruitment world. It can be scary to start in a completely new environment, with new people, new systems and processes. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Many organizations reuse the same content on all platforms, but it’s not that simple. Instead, focus on a few key platforms, set reasonable goals, and refine your content marketing strategy as you go. This blog was authored by Natasha Makovora, Employer Brand and Culture Consultant at Blu Ivy Group.
Historically , EX was defined by where people worked, the tools provided to employees , the organization ’ s commitment to employee success and their overall wellbeing. Culture Amp Defines? Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Uncovering authentic challenges and threats to the employee experience is also key at this stage as it will allow for the solution to elevate employer brand reputation, trust, and loyalty. Alignment is another critical part of this stage.
Without question, we are in an unprecedented time when it comes to the pressure leaders face with recruiting top talent. They are considering how your recruiters and managers behave and live your employer brand promise from the first interaction with your organization. The interview process can be time consuming and costly.
This moment can lead to a future of work where talent is proudly thriving, it is simply up to us to learn, and make the systemic, people-first shifts required of our workplace cultures and employee experiences. Marketing & Content Manager. Blog author: Khadijah Plummer. Blu Ivy Group.
First, we’re not out of the woods with the pandemic yet, and many people – especially those at a higher risk of severe illness or who frequently interact with high-risk people – don’t want to risk exposure for their jobs. . Technological advancements have also made it harder for employers to find skilled workers.
Once again using HRmarketer software, we analyzed the #HRTechConf conference website and tweets to come up with the following Conference Twitter Primer — all the information you need to socially prepare for the world’s largest HR technology conference and exposition hall! Event Name: HR Technology Conference & Exposition®.
We organize all of the trending information in your field so you don't have to. Join 318,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content