SuccessFactors

JANUARY 6, 2017

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? Others might simply confuse it with consumer branding, which is understandable since there is some overlap. If employer branding is part of your 2017 planning, here are reasons it’s important and also different from consumer branding. Take a look: Audiences.

Employer Branding 47

Employer Branding Metrics Recruitment Productivity 47

ExactHire HR Trends

AUGUST 19, 2016

What is an employment brand? In short, it’s how employees and potential employees view you as an employer. Your employment brand is no different. How do you differentiate as an employer and are you actually delivering on that? An employment brand is not all that different from your company brand. Make it Intentional. Focus Groups.

Employer Branding 41

Employer Branding Survey Groups Industry 41

EmployeeConnect

NOVEMBER 7, 2016

Did you know that 50% of recruiters still don’t understand their own employer brands? This alarming figure translates easily the challenge organisations face to create a comprehensive employer branding strategy that will help them attract sought-after talent and resonate with current employees. Many business leaders believe naively that their organisation is an ideal place to work, and drive their employer branding strategy based on this assumption. However, employer branding should mean much more than just good PR or a good slogan.

Employer Branding 67

Employer Branding Strategy Video Recruitment 67

Workology

MAY 11, 2016

How many of you feel or have felt there’s a problem with your employer branding content—albeit quality, quantity, frequency, or ROI? In fact, according to a Harris Interactive Survey for Glassdoor , “67% of employers believe retention rates would be higher if candidates had a clearer picture of what to expect about working at a company before taking the job.” Respect.

Employer Branding 47

Employer Branding Talent Acquisition Metrics Strategy 47

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Everwise

OCTOBER 31, 2016

You’re probably familiar with the basic concepts around branding — whether it’s personal branding or organization-wide branding. But what about employer branding? In fact, a 2015 survey found 75 percent of job seekers consider a prospective employer’s brand when deciding where to apply, yet only 57 percent of employers say they’ve worked on their employer branding. Done well, employer branding can be a powerful tool , but done poorly, it can harm the employer as a whole. Employer brand isn’t universal.

Employer Branding 28

Employer Branding Recruitment Survey Tools 28

cipHR

MAY 10, 2016

Employer branding isn't a new concept. If, as a business leader, you're still not making efforts to maintain a strong employer brand, then you're damaging your business. Take a quick look online, are your brand stories being shared by your employees on social media? Is your brand just a shadow of what it could be? People aren't leading by example.

Employer Branding 40

Employer Branding Time and Attendance Onboarding Benchmarking 40

Cielo HR Leader

NOVEMBER 3, 2015

In my opinion, a great deal of the conference’s value for HR leaders can be found by looking back and pinpointing the biggest trend on display. So while there were many great pitches and partnership stories being shared, the biggest trend this year was HR blending marketing tactics with technology to build their employer brands. Several sessions I attended focused on how talent acquisition elevated their employer brands by utilizing marketing tactics. The phrase that drives their employer brand strategy is, “Less rah rah and more real!”

Employer Branding 23

Employer Branding Talent Acquisition Conference Payroll 23

Achievers

JANUARY 3, 2017

For example, a senior engineer is likely older and more established compared to a candidate just entering the job market, perhaps emphasizing childcare assistance rather than the Friday night team outing would be more enticing.For an example of how offering great fringe benefits can help attract top talent, look no further than Google. Employer branding.

Employer Branding 42

Employer Branding Talent Acquisition Competencies Examples 42

ExactHire HR Trends

MARCH 8, 2017

Moreover, not having any recognized values relieves any obligation for an employer to deal with employees who would not live up to a set of corporate values. It’s just not possible when conditions aren’t in place to align a workforce with the principles that an employer holds sacred. Are these values complementary to our employment brand? 1 – Owner ownership.

Meeting 43

Meeting Employer Branding Groups Survey 43

UpstartHR

MAY 23, 2016

That’s a great example for the HR professionals out there to see and follow. Holding an aPHR tells employers you are committed to excellence and gives you a competitive advantage when seeking a new job or a promotion. Now those exams are PHRi and SPHRi and our certificant holders are thrilled to see the most respected certification brand letters across the globe.

Certification 68

Certification Trends Competencies Study 68

Lighthouse

OCTOBER 12, 2016

Following is a guest post developed for the team at KellyOCG around some of the key disruptive trends I’m following. There is more fluctuation and innovation in the way that talent is delivered today than at any time in the past, and talent leaders need to understand some of the key trends that affect how work gets done. Hope you enjoy! Disruption: Internal and External.

Trends 62

Trends Employer Branding Workforce Planning Study 62

SAP Innovation

MARCH 7, 2016

According to Andreas von der Heydt , a senior executive at Amazon, these are the top 12 trends marketers need to know to build a stronger brand in 2016: 1. That’s why many top brands today are implementing lead nurturing programs that are personalized to the needs, interests and actions of different prospects, so they are sent off to the appropriate nurture paths. An example of personalized marketing approach is dynamic pricing. Regardless of the channels your brand is on, you need the right metrics to define and measure ROI and success. Social selling.

Analytics 22

Analytics Strategy Video Metrics 22

Workology

DECEMBER 18, 2015

HR and recruiting technology purchases are on the rise as businesses and their senior leaders scramble to hire faster, retain employers better and ride the wave in the bull market we are experiencing. A number of recruiting and employment branding technologies are finally offering mobile applications including mobile apply, employee engagement tools and messaging. Add in the increased focus on employee retention and employers are looking for ways to increase candidate touch points, leading to more candidate conversions which makes the decision to go mobile easy.

Trends 40

Trends Saba Retention and Turnover Analytics 40

HRE's The Leader Board

MARCH 15, 2017

In its 2017 Global Human Capital Trends report, the New York-based provider of audit, consulting, tax and advisory services polled more than 10,000 HR and other business leaders. Culture is important, and it’s important to have a solid employment brand, and it’s important to recruit the best talent. employer brand HR technology innovation mobile technology

HR Function 31

HR Function Survey Compliance Report 31

SuccessFactors

JUNE 24, 2016

shaping and evolving the culture by infusing ongoing practices and programs across the organization (for example, communications, learning programs/onboarding, design of benefits/perks/real estate, and leadership programs). It may be tempting to outsource some of this work to branding or design agencies, but most of this work should be done internally as a self-reflection exercise.

Exercises 48

Exercises Onboarding Handbook Competencies 48

RiseSmart

AUGUST 8, 2016

In recent years, organizations have sought out new ways to make employment more flexible. This “gig economy” now makes up about 40 percent of the employed, according to a recent Government Accountability Office estimate. But how exactly does the employer benefit from this “gig economy” and how can they attract top contingent talent? Attracting the Contingent Worker.

Retirement 30

Retirement Payroll Recruitment Training 30

HR Times

MARCH 1, 2017

Posted by Human Capital Trends Editors on March 1, 2017. 2017 Global Human Capital Trends. This week we launched our fifth, and largest, Global Human Capital Trends study encompassing more than 10,400 business and HR leaders in 140 countries. They are a major focus of the trends discussed in this year’s report. The 10 human capital trends. Related links.

Policies 28

Policies Tools Trends Employer Branding 28

SAP Innovation

JUNE 2, 2015

What’s the difference between a great candidate experience and a deep, cohesive employer brand? The equation, extrapolated: your brand influences talent acquisition. Which also means that your brand influences the very future of your own organization. And that brand goes further back than one might assume. Again, it all comes down to brand. Nothing.

Talent Acquisition 2

Talent Acquisition Report Employer Branding Trends 2

TalentCulture

JUNE 24, 2015

Predictions of future trends typically range from spot-on to far-fetched, and just plain silly — the latter being more likely. Take the second installment of the popular “Back to the Future” trilogy, for example. Here are three data-backed trends that will change the way we find and place top talent: Shifting From Resumes To Online Profiles. Where is the industry going?

Industry 55

Industry Video Screening Trends 55

RiseSmart

AUGUST 11, 2015

Top HR Trend: HR in the C-Suite The RiseSmart Team Tuesday, August 11, 2015. HR has often been seen as a largely administrative role, but recent trends in the workplace have made talent management more complex. A fundamental part of what we do is help companies protect their employer brand. Don’t let your employer brand fall victim to human capital mismanagement.

HR Trends 30

HR Trends Employer Branding CHRO Trends 30

Interact

JANUARY 25, 2017

It’s a time to look at trends and changes, to review successes and failures from the year past – and a time to make plans. We’ve looked at some of the top discussions taking place to compile our own list of top HR trends in 2017. What do you think will be the top HR trends in 2017? HR is a prime example. Are there any trends you think we’ve missed?

HR Trends 22

HR Trends Adobe Trends Diversity and Equality 22

RiseSmart

JANUARY 24, 2017

For example, major employers, including Walmart, Intel, and Bank of America cut 17,500, 12,000, and 8,000 jobs respectively last year. While these brands continue to prosper, grow, and hire, they’re also cutting jobs to stay competitive and profitable. Advanced outplacement technology solutions improve the experience for the job seeker as well as for the employer.

Coaching 17

Coaching Data Benchmarking Retirement 17

Ceridian

SEPTEMBER 2, 2016

By Maurice Fernandes, Manager of Employment Brand & Social Media at Ceridian. As the generations making up the majority of today’s workforce begin to shift, so must the recruiting strategies of employers. Staying up to date on emerging staffing trends helps ensure businesses are positioning themselves as attractive companies to work for. Below are some tips employers should use based on the research findings. According to the study, 80 percent of respondents expect to receive formal training from their employers. Make learning a priority.

Ceridian 16

Ceridian Staffing Onboarding Recruitment 16

RiseSmart

JANUARY 9, 2017

Traditionally, the contract between employers and employees has been limited to full-time employment. Variations to the traditional 8-hour work day, five days a week have included: Contract employment for special projects. Part-time employment. The trend is toward work democratization, meaning that work comes from many places. Contract employment.

System 15

System Human Capital Management Examples Industry 15

SAP Innovation

JANUARY 13, 2016

This unique—and massive—generation and the influence they wield is something that can’t be ignored, and had a massive impact on how businesses adjusted their strategies and employment practices in 2015. As technology has allowed work and life to blend seamlessly these days, today’s up-and-comers, a full 88 percent, expect “work-life integration” to be a natural part of their employment experience. That’s a wake-up call for employers; staff members who have no clue why what they do what they do results in one thing: Poor performance. The definition of “boss” has changed.

Retirement 8

Retirement Exercises Policies HR Trends 8

Cielo HR Leader

JANUARY 17, 2014

Employer brand has grown into much more than how customers and employees view an organization; it has become a business imperative that directly impacts the bottom line. In fact, 83% of nearly 4,000 corporate HR leaders across the globe believe employer brand has a significant impact on their ability to hire quality talent. . Brand awareness studies (36%).

Metrics 1

Metrics Study Retention and Turnover Staffing 1

SAP Innovation

DECEMBER 29, 2015

Recruiting & employer branding. Here’s an example of how to align KPIs that measure from marketing to customer support: Awareness. Brand mentions and impressions. For example, the emerging trend in Employer Branding roles is the strategic alliance between HR and Marketing. 32% say their strategy is sophisticated or mature. Web traffic.

Strategy 18

Strategy System Recruitment Data 18

HR Times

NOVEMBER 15, 2016

Human Capital Trends. Read the new trends. This leverage is making candidates more demanding of employers. What’s more, these interactions have effects that can extend well beyond whether the person ends up in the position advertised, reaching all the way into the company’s brand. The new dynamics of talent acquisition. The competition for talent is intensifying.

Talent Acquisition 9

Talent Acquisition Benchmarking Survey Staffing 9

SAP Innovation

JUNE 26, 2015

Predictions of future trends typically range from spot-on to far-fetched, and just plain silly — the latter being more likely. Take the second installment of the popular “Back to the Future” trilogy, for example. Here are three data-backed trends that will change the way we find and place top talent: Shifting from resumes to online profiles. Where is the industry going?

Video 12

Video Screening Employer Branding Tools 12

SAP Innovation

AUGUST 20, 2015

They’re one of the best examples of a large company that has managed to stay innovative and creative. Microsoft and Adobe are recent examples of companies that have gotten rid of these old-school approaches to evaluations. You could also look to big companies that stay innovative as examples. How is it that some big companies are so bad at job satisfaction? Lack Of Innovation.

Adobe 16

Adobe Meeting Career Development Examples 16

HR Morning

OCTOBER 12, 2016

But if you can understand the current trends, you’ll have a much stronger ability to keep your recruitment strategy relevant. We’ve seen a few major trends in recruiting driven by changes in technology: Candidate sourcing has become a distinct profession. The trend was pioneered by companies like HubSpot and has come to dominate the field of digital marketing over the past 10 years.

Tools 42

Tools Employer Branding Metrics Recruitment 42

TalentCulture

JULY 9, 2015

The twittosphere rocked on with us in big numbers this week – trending, for example, in L.A. Great “bands” and brands focus on culture first and foremost so it will drive engagement, business outcomes and ultimately success. Engage with us anytime on our social networks or stay current with trending World of Work topics through our weekly email newsletter. Tchat.

How To 13

How To Company Trends Groups 13

ExactHire HR Trends

JUNE 30, 2016

However, know that the very best candidates always have options, so even in a seller’s…ahem…employer’s market, top talent still won’t fill out your 50-question job application. Then, dump traditional thoughts like these: Employer thinks: “I want my application to be long enough that I won’t get overwhelmed with unqualified applicants.” So what gives? percent.”

Guidelines 56

Guidelines Screening Talent Acquisition Onboarding 56

HR Times

DECEMBER 16, 2016

For example, workers can be groomed as brand experts, product experts, or simply be task-oriented to manage an influx of expected manual labor requirements. For example, mobile apps that provide an open scheduling system, dynamic pricing (matching supply/demand), and skill matching can help retailers be more agile seasonal employers. Related links. Stay connected.

CHRO 8

CHRO Competencies Survey Tools 8

HR Times

DECEMBER 16, 2016

For example, workers can be groomed as brand experts, product experts, or simply be task-oriented to manage an influx of expected manual labor requirements. For example, mobile apps that provide an open scheduling system, dynamic pricing (matching supply/demand), and skill matching can help retailers be more agile seasonal employers. Related links. Stay connected.

CHRO 8

CHRO Competencies Survey Tools 8