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We see organizations becoming increasingly transparent in their diversity and inclusion efforts. PerformativeDiversity: Over-Promising, Under-Delivering . However, promises with unclear or unattainable goals leave people – especially the diverse or marginalized populations – feeling left behind, forgotten, or lied to.
When we break it down – Diversity, Equity, Inclusion and Belonging – we see how the employee experience motivates an employee to be their best self and achieve their highest level of engagement: . . Diversity: The psychological, physical and unique social differences that occur among any and all individuals. .
In fact, Indeed Hiring Lab’s most recent statistics report that U.S. Changes in employee values: Workplace flexibility, remote opportunities, well-being, work-life balance and diversity, equity, inclusion, and belonging (DEI) are now essential to embed into EVP messaging. Diversity Value Propositions.
Too often, leaders assume employer branding is really just another name for recruitmentmarketing. But employer branding is far more effective both internally and externally when it encompasses culture, internal communications, employee experience and organizational efficiency as well. And don’t stop at HR!
The most effective way to communicate your employee value proposition to job seekers is to approach the recruitment process with the candidate’s wants and needs squarely at the center. We’ve found that the most effective postings are a joint effort between HR, communications, marketing, and the position’s hiring manager.
When it comes to hiring and retaining startup talent, the times certainly have changed. The lean teams and laid-back culture were very appealing, especially compared to the stuffier, more bureaucratic cultures of large organizations. . As a result, when it’s time to hire, founders typically go with the “post and pray” approach.
It has been two years since the summer of 2020, when diversity, equity, inclusion, and belonging (DEIB) became an urgent priority for many organizations as they reckoned with the systemic injustices and disparities within their workplaces. As we know, great employer brands don’t just have EVPs or Diversity Value Propositions.
The issue of diversity, equity, inclusion (DEI) is an ongoing challenge for organizations around the world. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, Diversity and Belonging. A non-physical office and virtual team will enable employers to hire internationally, truly providing access to the best, most diverse talent in the world. .
Team leaders must create inclusive practices and varied experiences that keep remote workers feeling that they are part of the team. Diversity of thought and spontaneous connections are key to innovation, problem solving and growth. Truly Commit to Choice and Flexibility. Prioritize True (and Varied) Connection.
A wide spectrum of employment attributes are explored such as innovation and impact, flexibility, learning and development; diversity, equity, inclusion, and belonging; commitment to wellbeing; compensation and total rewards; health care benefits and, yes, aspirational-leaning career advancement opportunities.
In the EVP and culture work we co-create with companies at Blu Ivy Group we hear several related questions come up repeatedly over the past 18 months: What used to work is not working anymore. How can we keep up and evolve our culture without completely losing who we are? What are we doing wrong? Everything is different now.
Faced with growing a team that will be solving many new and emerging challenges in the future of work, leaders are often balancing hiring for skills (experience doing certain tasks), and capabilities (ability to overcome situations). Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Today we explore the essential assets your campus recruitment team should have in your arsenal to ensure you showcase your dynamic and inclusiveculture and achieve remarkable results with this year’s campus recruitment strategy. Brand Your Campus Recruitment Experience Times are moving quickly!
How do I support significant action around Diversity, Equity and Inclusion? If you’re responsible for recruitmentmarketing, consider joining forces with the professionals responsible for employee experience and change management. Do you have a Diversity, Equity, and Inclusion Value Proposition?
We are a world that has become accustomed to personalized marketing, news feeds and customer experiences – we now expect it in our workplaces. . For ma ny leaders, there is a perception that an Employee Value Proposition ( EVP ) is just for recruitmentmarketing.
Without question, we are in an unprecedented time when it comes to the pressure leaders face with recruiting top talent. They are considering how your recruiters and managers behave and live your employer brand promise from the first interaction with your organization. The interview process can be time consuming and costly.
It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Gain a competitive edge when attracting and hiring talent (as the best people want to work for the best companies). Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Changes in the Employer Branding Landscape from the Past to the Present The journey of employer branding from being a neglected area siloed in HR departments is evolving to becoming a strategic organizational imperative for many human-centred organizations that want to prioritize the balance of people, performance, profit, and organizational pride.
The job market is hot and showing no signs of cooling off in the New Year. According to a recent survey of HR professionals , 74% of respondents said they are struggling to hire qualified talent, and 57% say that voluntary resignations are higher than in previous years. You can stand out from the crowd. .
For example, suppose you’re going to make a public statement, like publishing a social post in solidarity with a social justice movement or use pictures of diverse employees on your career pages. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Delivering a supportive, inclusive and branded employee experience does require employers to look at the Returning Parent Persona. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Talented individuals actively seek organizations that prioritize employee well-being, growth opportunities, and a positive work culture. By fostering an inclusive and innovative mindset, mindful and heart-centred leaders inspire employees to think creatively and challenge the status quo, which fuels organizational growth and success.
This tool is all about self-awareness, motivation, empathy, growth, and (ultimately) performance. Blog author: James Powell VP, Client Strategy & Experience Blu Ivy Group About Us Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Unfortunately, this work typically falls on HR or Marketing’s plate for mid-sized organizations. Mid-sized organizations (i.e.,
In such a tight job market, you need to optimize every facet of your recruitment process to attract the best candidates to your roles. Since your job description is often a job seeker’s first interaction with your organization, it’s a great place to share how you address these current market trends. So make it a good one.
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands, and high-performancecultures.
Leadership is a core driver and success factor in creating extraordinary employee experiences, magnetic employer brands, and high-performancecultures. Can we develop differentiated leadership strategies and initiatives that help us attract and retain our diverse talent needs?
We also see non-inclusive environments as a reason top talent would leave. When it comes to human connection and fostering an inclusive environment, employers today need to rethink what togetherness and belonging looks like in a hybrid context. Work-life balance and human connection. What does this mean for employers?
Start by using your EVP research, engagement survey feedback, diversity pulse surveys and employee net promoter research , to uncover what your top three threats are in terms of delivering that EVP consistently. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
You need to look at the issue from multiple perspectives, as it can impact many facets of your employee experience – from recruitment and hiring to retention and engagement. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
First, if you want to recruit and keep your best workers, try to offer them more flexibility in where and how they work. The same goes for diversity and inclusion. There’s ample evidence that a great employer brand can help to reduce recruitment and retention costs. So what does this all mean? Employer Brand Trend 5.
We’ve seen that this deeper way of thinking about culture can yield profound results, ultimately creating meaningful employee experiences in which every member of an organization can experience profound growth and fulfillment — improving business outcomes, increasing retention, and making recruitment easier as well. . About Us .
Best Practice: Collaborate with high-performing individuals to craft a communication strategy explaining the benefits of returning to the office. Utilize diverse channels and inject creativity into the messaging. Leverage the Employee Value Proposition (EVP): Understanding what motivates employees is paramount.
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