Blu Ivy Group

AUGUST 19, 2021

This is why more and more companies are saying goodbye to traditional recruiting methods and adopting more progressive strategies that will give them a competitive advantage. . Enter the world of employer branding and recruitment marketing. Why Recruitment Marketing Alone Can Miss the Mark . strategies ?and?

Employer Branding

Blu Ivy Group

NOVEMBER 9, 2021

First, they are onboarding their leadership — educating them about the changes and how they should expect to put them into action at the departmental level. Bringing Company Culture Into Alignment . Recruitment Marketing Acceleration.

Employer Branding

Blu Ivy Group

JUNE 21, 2022

I worked in-house for many years in employer branding roles — and the prospect of leaving for a position at an agency always seemed daunting. Before, I worked steadily in my own bubble, at times finding it more than a little lonely. At Blu Ivy, our leaders bring in doctors to teach us about health and benefits. Western Canada.

Employer Branding

Blu Ivy Group

JULY 8, 2021

A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. . About Us .

Employer Branding

Blu Ivy Group

SEPTEMBER 9, 2021

Too often, leaders assume employer branding is really just another name for recruitment marketing. But employer branding is far more effective both internally and externally when it encompasses culture, internal communications, employee experience and organizational efficiency as well. And don’t stop at HR!

Employer Branding

Blu Ivy Group

JULY 6, 2022

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

Employer Branding

Blu Ivy Group

JULY 26, 2023

Today’s most successful organizations are those that not only value their employees but also invest in creating an internally branded culture that fosters productivity, collaboration, and meaningful contributions. About Us Blu Ivy Group is a global leader in employer branding , organizational culture , and recruitment marketing.

Employer Branding

Blu Ivy Group

JULY 29, 2021

A successful DEI strategy seeks to achieve a culture of belonging by implementing structures, processes and initiatives that attracts premium talent, and c reate the right cultural conditions that ensure a sense of belonging for every employee. . Your promise to talent and what they value most about working at your organization.

Strategy

Blu Ivy Group

AUGUST 5, 2021

It is clear that the organization is aware of the issues within the culture but unwilling to make continuous efforts to ensure that it helps the people it was intended to. . When we look at Blu Ivy’s formula for a better DEIB strategy, a successful implementation goes beyond what the organization promises in words. About Us .

Employer Branding

Blu Ivy Group

MAY 16, 2023

In the EVP and culture work we co-create with companies at Blu Ivy Group we hear several related questions come up repeatedly over the past 18 months: What used to work is not working anymore. Uncertainty – In our hyper-connected, ‘always on’ culture, frequent and disruptive change creates the stage for almost certain uncertainty.

Recruiting Software

Blu Ivy Group

OCTOBER 14, 2021

Certainly our initial plunge into remote work at the start of the pandemic was anything but seamless. Similarly, leaders must take special care to make team activities, meetings and events meaningful for all participants, whether they’re at the office or working remotely. Create a Seamless Experience.

Employer Branding

Blu Ivy Group

FEBRUARY 9, 2022

Furthermore, leaders need to look at the behaviours they reward to ensure they’re effective in elevating the employee experience, as well as steering collaboration, innovation, and growth. . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding

Blu Ivy Group

JUNE 17, 2021

But there is no need to panic: with some foresight and targeted strategic interventions, there is a great deal that organizations can do to protect themselves from a devastating talent drain at this crucial time. . At the beginning of the COVID-19 pandemic, we saw leading indicators of a forthcoming surge in departures. and Ireland?

Talent Experience

Blu Ivy Group

JUNE 29, 2022

The most effective way to communicate your employee value proposition to job seekers is to approach the recruitment process with the candidate’s wants and needs squarely at the center. Director Employer Brand and Culture. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding

Blu Ivy Group

SEPTEMBER 16, 2021

After the companies have begun to mix together at the team level for several months, leadership should go through a discovery period to deepen understanding of how these anticipated areas of alignment are playing out in reality. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding

Blu Ivy Group

AUGUST 12, 2021

People know that working at a startup may not always come with the biggest paycheck or typical work hours, but they’re very often inspiring and energetic places to work. These are the true benefits that your potential talent will buy into, so make sure to highlight them on your careers page and in your recruitment marketing efforts.

Employer Branding

Blu Ivy Group

MARCH 8, 2022

As such, huge investments have been made in internal communications tools and strategies to ensure employees at every level are instantly and routinely updated with regards to core values and mission, product offerings, and all other relative information. This builds employee trust, confidence, and loyalty.

Recruiting Software

Blu Ivy Group

NOVEMBER 17, 2022

I was also able to read this information about my new coworkers which helped me to feel like I knew them a bit before I even started, putting me at ease. Pandemic travel restrictions, combined with the hyper-growth at Blu Ivy over the last 10 months, meant that many of us met in person for the very first time.

Employer Branding

Blu Ivy Group

JULY 22, 2021

“Whether you’re just starting your Employer Brand journey, you’re well into it, or you consider your organization to be at expert level, there are always opportunities to improve because the world and the world of work continue to evolve.” Authenticity: The degree to which you can be or express your true self. . About Us .

Talent Experience

Blu Ivy Group

APRIL 19, 2022

At the same time there should be an acknowledgement of shortfalls in the organization. As you work to fix these shortfalls – thus affecting your culture – leverage the goals, objectives, and performance measures of these initiatives as critical stories to share with your workforce. Engage in the Root Cause Solutions.

Employer Branding

Blu Ivy Group

AUGUST 5, 2022

There is pressure for leaders to find a balance between doing what’s best financially for the business, and to ensure that their team members feel supported at work amid uncertainty. At Blu Ivy, we’re currently reworking our employee value proposition. You could look at things like: Number of applications (i.e.,

Employer Branding

Blu Ivy Group

OCTOBER 20, 2021

For example, maybe you work at a tech company that has developed software that could have been in the original Star Wars movie – a story that was all about doing good, friendship, and adventure. . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding

Blu Ivy Group

NOVEMBER 3, 2021

We get it – these concepts can be a little tricky to wrap your head around at first. We all gravitate towards authenticity and your people will feel most at ease when your company’s words and actions are aligned. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding

Blu Ivy Group

MARCH 15, 2022

When a company looks at their overarching culture story, we often find top-down messaging that includes a purpose, company vision, corporate values, and behaviors that are incredibly valuable for leaders to point everyone towards the same north star direction. Back Your Promises Up with Facts. Contingent Workforce Value Propositions.

Video Recruiting

Blu Ivy Group

DECEMBER 20, 2021

And that’s exactly why you shouldn’t overhaul your careers site, shouldn’t launch a new recruitment marketing campaign and shouldn’t expand your social channels. . Or at least, it’s why you shouldn’t do any of those things yet. Competition over talent is the fiercest we have ever seen.

Employer Branding

Blu Ivy Group

AUGUST 11, 2022

At Blu Ivy, we have the opportunity to see the talent plans of many organizations firsthand. The second reason: The real cost of layoffs is bigger than most of us think, and the business case for headcount reductions is flawed when we look at a 12 to 24-month view. Assuming two weeks’ at $140K/year x 1,000 employees = $5.3M.

Hiring Software

Blu Ivy Group

MAY 20, 2021

We are a world that has become accustomed to personalized marketing, news feeds and customer experiences – we now expect it in our workplaces. . For ma ny leaders, there is a perception that an Employee Value Proposition ( EVP ) is just for recruitment marketing.

Employer Branding

Blu Ivy Group

MAY 11, 2022

According to the report, these companies also had no Black women in executive officer positions, and there were 49% fewer Asian executives than Asian workers at entry-level positions – the largest drop-off in the tech pipeline. Privilege at work, we all have a role to play. They deeply engrain this work to the employee experience.

Employer Branding

Blu Ivy Group

JUNE 24, 2021

They’ve grown up in an age where almost all the media and marketing they consume has been tailored to them. They know that the algorithmic gods at Spotify, YouTube, TikTok, or Netflix will serve up more of what they like automatically. . They don’t need to spend a ton of time digging for new content.

Employer Branding

Blu Ivy Group

MAY 19, 2022

The last thing on my mind was returning to work until my daily to-do list shifted to interviewing daycares, preparing for being away from my daughter for hours at a time, and announcing my return-to-work date. Delivering a supportive, inclusive and branded employee experience does require employers to look at the Returning Parent Persona.

Employer Branding

Blu Ivy Group

FEBRUARY 23, 2022

We are about to move away from flat screen Zoom and MS Teams meetings to a virtual world that simulates the sensation that everyone is in the same place at the same time. . If it is getting too noisy at home, no problem, your employees will literally be able to take their desk to the park! The shift from the internet to Web 3.0

Employer Branding

Blu Ivy Group

FEBRUARY 9, 2023

The Enneagram points to nine archetypes, or different ways of looking at the world ; , behaving and responding to others. Parts of me were angry and even embarrassed at how accurate the report was about how some parts of my personality/Ego were holding me back and potentially harming those I worked with and cared about.

Assessment Software

Blu Ivy Group

JUNE 2, 2022

At the time it was illegal to sell alcohol to members of the gay community so police raided the bar frequently. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. The Stonewall Inn in NYC, was a popular bar for the LBGTQ+ community in the late 1960s.

Employer Branding

Blu Ivy Group

JANUARY 26, 2022

Every year, we take a look at our top-performing blog posts of the year. If you’re responsible for recruitment marketing, consider joining forces with the professionals responsible for employee experience and change management. How can I reach my goals in the year to come? The Future of Onboarding in a Remote World.

Employer Branding

Blu Ivy Group

DECEMBER 2, 2021

The campaigns, which show real passengers being greeted at the luggage carousel with exactly what they wanted for Christmas, are true to the airline’s emphasis on passenger experience while also speaking to the audience’s desire to have companies get to know them as individuals and understand their specific needs and desires.

Employer Branding

Blu Ivy Group

DECEMBER 7, 2021

In addition, we’ve looked at factors like the evaluation process, potential brand lift, and overall pros and cons to help you better understand what it takes to earn one of these awards and the possible ROI. The base certification package starts at $995 for an organization with 10-99 employees. Have at least ten permanent employees.

Employer Branding

Blu Ivy Group

MARCH 2, 2023

Shiloh’s role is Director, Employer Brand & Culture. What do you love about the culture at Blu Ivy? Despite being a fully remote workplace, collaboration is at an all-time high! To be truly effective at ensuring your company is the preferred choice you need to set a review cadence that works for you.

Interview Software