INDUSTRY INSIGHTS YOUR PEERS ARE READING
JULY 2, 2018
Time off is a luxury for many of us. Not because we don’t get vacation days, but because we don’t take them. According to Project: Time Off , Americans left over 700 million vacation days on the table last year. In 2017, over 50% ended the year with unused vacation days. MORE
JULY 23, 2019
Several years ago, I plugged in a simple search for “employer brand” on LinkedIn. At that time, I recall there were approximately 300 people listed in the search results. Today, that same search produced over 144,216 people! MORE
APRIL 30, 2018
Spring is a time of change and new beginnings, and here at exaqueo that couldn’t be more true. We’ve welcomed more clients to our roster and are developing employer brands around the globe. Part of what makes our work so different is our rigorous, relationship-based approach to workforce research. MORE
JUNE 24, 2019
Just the other day, I was shopping online for black pantyhose. Whenever I shop on Amazon, I start with an overall keyword search, select only those items designated as “Prime,” and then sort by four-star ratings or higher. MORE
APRIL 15, 2019
Are you prepping for a new or refreshed employer brand launch? Looking for ideas on how to launch and promote it? If so, congratulations on making it this far! It’s no small feat to gain buy-in for and then build an employer brand. MORE
SEPTEMBER 18, 2018
Politics aside. Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding. It tells a moving story through beautifully shot visuals, shines a light on real employees, and creates an emotional connection with viewers. MORE
OCTOBER 2, 2019
"Anything new is almost always scary and unsettling, but that doesn't mean it's not going to be great." - Jess Esktrom, Chasing The Bright Side Fall is a time of change and transition. The weather gets a little crisper, and leaves begin to change. MORE
SEPTEMBER 4, 2019
"I like good strong words that mean something." Louisa May Alcott (from " Little Women ") Inspiration comes from the most curious of places. The other night, as I sat through Middle School Orientation, one teacher shared she encourages students to “choose their words wisely.” MORE
JUNE 10, 2019
To prepare for an employer brand launch, often there is a big, initial push to create content -- and lots of it. Photographs, social images, career site pages, and videos requiring many resources, reviews, and approvals. MORE
APRIL 5, 2019
With flowers blooming and the promise of warmer weather just around the corner, our team has been reading up on thriving company cultures and fostering wellness with growth. MORE
JULY 25, 2019
The United States Soccer Federation (USSF) has been the governing body of soccer in the United States for more than 100 years. It’s also an employer. As an organization, it has done amazing things to promote the sport and build interest in a country of spectators more often focused on football and baseball. Yet, as an employer, it’s been faced with an existential crisis over fair pay for its senior men’s and women’s national teams. MORE
JANUARY 16, 2019
Coca-Cola. Johnson & Johnson. Chick-Fil-A. Just the mention of a well-known brand conjures up opinion, association, and reputation. A brand is only as strong as its value in the market. And that’s why so many organizations spend billions of dollars on brand and marketing. You can’t ever control your brand completely. But you can drive and shift brand perception, and ultimately value. Marketers know this. And people leaders are slowly (and finally!) figuring it out. Enter employer brand. MORE
FEBRUARY 7, 2019
Many say, “good things happen in threes.” Right now that’s certainly our reality as we add amazing talent to our team. We’ve introduced two of our newest exaqueo colleagues, April Sherman and Jennifer Wienke. MORE
JANUARY 4, 2019
Is Apple more than just the last iPhone you purchased? Is P&G more than the tube of Crest? Is Starbucks more than a cup of coffee? Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? MORE
NOVEMBER 19, 2018
Susan LaMotte (center) with members of team exaqueo. The world would be a bleak place without entrepreneurs. Everything we take for granted – from cellphones to paper to sliced bread – was invented by innovative men and women who dared to change the world. MORE
JUNE 28, 2019
When you work in marketing, it’s hard not to marvel at the sheer amount of data collected on customers. If you do market research right, you know everything about your target customer from their buying patterns to their personal lives to their political persuasions. MORE
FEBRUARY 5, 2019
2019 is shaping up to be a big chapter in the exaqueo story. As our client work grows and extends even more globally, our business and team is (once again) growing, too. This month, we’re thrilled to welcome three new members to #teamexaqueo ! MORE
DECEMBER 5, 2018
So, there’s word of a new kid on the block. Someone else moving in on your organization’s talent turf. It’s big news. It’s a very well-known company. And, they bring the promise of hundreds—perhaps thousands—of competitively paying jobs and a shiny new employment experience. Your executives are freaking out a little. Truth be told, you’re more than a bit concerned. With unemployment teetering around 3.0% MORE
OCTOBER 10, 2019
Here at exaqueo, we talk a lot about authenticity. But it's not just talk. We live and breathe it each day. To give you an unfiltered look into our inner-office emails, we’ve compiled the articles and images we send within #teamexaqueo AND some of our candid responses. MORE
SEPTEMBER 25, 2018
No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. MORE
SEPTEMBER 27, 2019
When you think of recruiting, do you think of sales or marketing? In my career, I’ve worked in and with marketing, sales, recruiting, and communications. As an employer brand consultant, I’ve spoken with even more departments, across industries. MORE
APRIL 11, 2019
Recently, our exaqueo CEO Susan LaMotte joined Work It Daily founder, J.T. O'Donnell , for an episode of Employer Brand Playbook, a series that helps company's to craft and perfect their employer brand. MORE
JANUARY 25, 2019
January 2019 is shaping up to be a big chapter in the exaqueo story. As our client work extends even more globally, our business and team are (once again) growing, too. This new year, we’re thrilled to welcome three new members to #teamexaqueo! MORE
MAY 24, 2019
“I have discovered in life that there are ways of getting almost anywhere you want to go, if you really want to go.” ? Langston Hughes For organizations, achieving strategy is all about vision. Where do you want to go and how do you want to get there? And a big component of that is talent. MORE
APRIL 19, 2019
Mid-April is a busy time for all. It brings showers, taxes, holidays and a special opportunity for us to thank our valuable clients, with #ClientAppreciationWeeek. MORE
JULY 9, 2018
As a team that helps client organizations find and keep talent who will thrive inside their cultures, it’s important that we do the same for our company. Being a fully remote team is a unique structure and it takes a special person to embrace how we work. MORE
SEPTEMBER 18, 2019
2019 is shaping up to be a big chapter in the exaqueo story. As our client work grows and extends even more globally, our business and team is (once again) growing. This month, we’re thrilled to welcome another new team member to #teamexaqueo ! MORE
SEPTEMBER 4, 2019
Earlier this week we celebrated Labor Day in the U.S. and today, we celebrate another group of hard-working people, our Talent Acquisition professionals. As former Talent Acquisition and HR professionals ourselves, #Teamexaqueo feels especially proud to celebrate this profession. MORE
JANUARY 2, 2019
Lately, I’ve seen a few people ask how to approach or build a “Glassdoor strategy” in 2019. If this is you, keep reading. When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. And, in a world where HR and Marketing want to control the message, these candidate-focused sites are outside your span of control. Candidates and employees are talking about you on sites like Quora and Reddit. MORE
FEBRUARY 15, 2019
Developing an employer brand isn’t easy. It takes buy-in, time, effort, and financial resources to build, and then activate, a sustainable employer brand strategy. MORE
exaqueo
OCTOBER 2, 2019
"Anything new is almost always scary and unsettling, but that doesn't mean it's not going to be great." - Jess Esktrom, Chasing The Bright Side Fall is a time of change and transition. The weather gets a little crisper, and leaves begin to change.
exaqueo
SEPTEMBER 18, 2019
2019 is shaping up to be a big chapter in the exaqueo story. As our client work grows and extends even more globally, our business and team is (once again) growing. This month, we’re thrilled to welcome another new team member to #teamexaqueo !
exaqueo
JUNE 28, 2019
When you work in marketing, it’s hard not to marvel at the sheer amount of data collected on customers. If you do market research right, you know everything about your target customer from their buying patterns to their personal lives to their political persuasions.
exaqueo
SEPTEMBER 4, 2019
"I like good strong words that mean something." Louisa May Alcott (from " Little Women ") Inspiration comes from the most curious of places. The other night, as I sat through Middle School Orientation, one teacher shared she encourages students to “choose their words wisely.”
Speaker: Allen Samuel, Senior Sourcer & Serial Entrepreneur
When it comes to finding the right candidates for your company, you want to ensure that they are a good “fit.” By having an understanding of the job description, accurate skillset criteria and a short conversation with the hiring manager, you will be armed with the resources to quickly and effectively convert potential candidates to new hires. Join Senior Sourcer & Serial Entrepreneur Allen Samuel to learn the steps you should be taking in your candidate screening process.
exaqueo
OCTOBER 10, 2019
Here at exaqueo, we talk a lot about authenticity. But it's not just talk. We live and breathe it each day. To give you an unfiltered look into our inner-office emails, we’ve compiled the articles and images we send within #teamexaqueo AND some of our candid responses.
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exaqueo
JUNE 24, 2019
Just the other day, I was shopping online for black pantyhose. Whenever I shop on Amazon, I start with an overall keyword search, select only those items designated as “Prime,” and then sort by four-star ratings or higher.
exaqueo
MAY 24, 2019
“I have discovered in life that there are ways of getting almost anywhere you want to go, if you really want to go.” ? Langston Hughes For organizations, achieving strategy is all about vision. Where do you want to go and how do you want to get there? And a big component of that is talent.
exaqueo
FEBRUARY 5, 2019
2019 is shaping up to be a big chapter in the exaqueo story. As our client work grows and extends even more globally, our business and team is (once again) growing, too. This month, we’re thrilled to welcome three new members to #teamexaqueo !
exaqueo
FEBRUARY 7, 2019
Many say, “good things happen in threes.” Right now that’s certainly our reality as we add amazing talent to our team. We’ve introduced two of our newest exaqueo colleagues, April Sherman and Jennifer Wienke.
Advertisement
Companies with the right mix of benefits saw a 138% drop in employee turnover. Learn how you can lower your employee attrition rate and retain top talent.
 |
exaqueo
SEPTEMBER 4, 2019
Earlier this week we celebrated Labor Day in the U.S. and today, we celebrate another group of hard-working people, our Talent Acquisition professionals. As former Talent Acquisition and HR professionals ourselves, #Teamexaqueo feels especially proud to celebrate this profession.
exaqueo
APRIL 19, 2019
Mid-April is a busy time for all. It brings showers, taxes, holidays and a special opportunity for us to thank our valuable clients, with #ClientAppreciationWeeek.
exaqueo
JANUARY 25, 2019
January 2019 is shaping up to be a big chapter in the exaqueo story. As our client work extends even more globally, our business and team are (once again) growing, too. This new year, we’re thrilled to welcome three new members to #teamexaqueo!
exaqueo
APRIL 15, 2019
Are you prepping for a new or refreshed employer brand launch? Looking for ideas on how to launch and promote it? If so, congratulations on making it this far! It’s no small feat to gain buy-in for and then build an employer brand.
Advertisement
As we approach 2019, major shifts in the work environment will continue to affect the ways companies do business. Companies that are looking to attract, engage, and retain top talent should leverage these trends to create workplaces where employees thrive.
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exaqueo
JANUARY 4, 2019
Is Apple more than just the last iPhone you purchased? Is P&G more than the tube of Crest? Is Starbucks more than a cup of coffee? Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand?
exaqueo
NOVEMBER 19, 2018
Susan LaMotte (center) with members of team exaqueo. The world would be a bleak place without entrepreneurs. Everything we take for granted – from cellphones to paper to sliced bread – was invented by innovative men and women who dared to change the world.
exaqueo
JUNE 10, 2019
To prepare for an employer brand launch, often there is a big, initial push to create content -- and lots of it. Photographs, social images, career site pages, and videos requiring many resources, reviews, and approvals.
exaqueo
SEPTEMBER 25, 2018
No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges.
Speaker: Ben Eubanks, SPHR, SHRM-SCP, Principal Analyst at Lighthouse Research & Advisory
While we may be “people” professionals, it is part of our job to understand AI and how this technology can enable us to make smarter decisions and develop more efficient processes. Join Lighthouse Research & Advisory Principal Analyst Ben Eubanks where he will discuss how AI can be used for HR and recruiting processes, including how to create more human interactions and engagement through the strategic application of technology.
exaqueo
SEPTEMBER 18, 2018
Politics aside. Retail shopping preferences aside. This Walmart video gets everything right when it comes to employer branding. It tells a moving story through beautifully shot visuals, shines a light on real employees, and creates an emotional connection with viewers.
exaqueo
JANUARY 16, 2019
Coca-Cola. Johnson & Johnson. Chick-Fil-A. Just the mention of a well-known brand conjures up opinion, association, and reputation. A brand is only as strong as its value in the market. And that’s why so many organizations spend billions of dollars on brand and marketing. You can’t ever control your brand completely. But you can drive and shift brand perception, and ultimately value. Marketers know this. And people leaders are slowly (and finally!) figuring it out. Enter employer brand.
exaqueo
JULY 23, 2019
Several years ago, I plugged in a simple search for “employer brand” on LinkedIn. At that time, I recall there were approximately 300 people listed in the search results. Today, that same search produced over 144,216 people!
exaqueo
JULY 2, 2018
Time off is a luxury for many of us. Not because we don’t get vacation days, but because we don’t take them. According to Project: Time Off , Americans left over 700 million vacation days on the table last year. In 2017, over 50% ended the year with unused vacation days.
Advertisement
An attractive benefits program can be a highly effective recruiting and retention tool. But to make benefits a competitive advantage, employers must get creative with their benefits strategy or risk losing out on the best talent. Learn how to build a benefits package that your employees will love.
exaqueo
JULY 25, 2019
The United States Soccer Federation (USSF) has been the governing body of soccer in the United States for more than 100 years. It’s also an employer. As an organization, it has done amazing things to promote the sport and build interest in a country of spectators more often focused on football and baseball. Yet, as an employer, it’s been faced with an existential crisis over fair pay for its senior men’s and women’s national teams.
exaqueo
APRIL 5, 2019
With flowers blooming and the promise of warmer weather just around the corner, our team has been reading up on thriving company cultures and fostering wellness with growth.
exaqueo
JULY 9, 2018
As a team that helps client organizations find and keep talent who will thrive inside their cultures, it’s important that we do the same for our company. Being a fully remote team is a unique structure and it takes a special person to embrace how we work.
exaqueo
APRIL 11, 2019
Recently, our exaqueo CEO Susan LaMotte joined Work It Daily founder, J.T. O'Donnell , for an episode of Employer Brand Playbook, a series that helps company's to craft and perfect their employer brand.
Speaker: Andrew Levy, Employer Branding and Recruitment Marketing Senior Director, Employera
By streamlining your marketing efforts through simple mindset shifts and automation, you will be on your way to a more efficient talent acquisition process. Join Employera’s Employer Branding and Recruitment Marketing Senior Director Andrew Levy as he discusses how to analyze your current marketing practices and transform them to ensure your candidates turn into employees.
exaqueo
APRIL 30, 2018
Spring is a time of change and new beginnings, and here at exaqueo that couldn’t be more true. We’ve welcomed more clients to our roster and are developing employer brands around the globe. Part of what makes our work so different is our rigorous, relationship-based approach to workforce research.
exaqueo
FEBRUARY 15, 2019
Developing an employer brand isn’t easy. It takes buy-in, time, effort, and financial resources to build, and then activate, a sustainable employer brand strategy.
exaqueo
DECEMBER 5, 2018
So, there’s word of a new kid on the block. Someone else moving in on your organization’s talent turf. It’s big news. It’s a very well-known company. And, they bring the promise of hundreds—perhaps thousands—of competitively paying jobs and a shiny new employment experience. Your executives are freaking out a little. Truth be told, you’re more than a bit concerned. With unemployment teetering around 3.0%
exaqueo
JANUARY 2, 2019
Lately, I’ve seen a few people ask how to approach or build a “Glassdoor strategy” in 2019. If this is you, keep reading. When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. And, in a world where HR and Marketing want to control the message, these candidate-focused sites are outside your span of control. Candidates and employees are talking about you on sites like Quora and Reddit.
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