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Recruit Better By Thinking Like a Marketer (Free eBook)

UpstartHR

Recruiting has been changing for some time. It’s no longer about simply tracking candidates–not if you’re trying to beat the competition, anyway. Sourcing, or seeking out candidates, is a powerful part of a recruiting strategy, but there are also elements of recruiting that have changed in recent years as the recruitment marketing field has grown into its own discipline.

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Why Storytelling Matters in Talent Acquisition

TalentCulture

Then she hooked me with “opportunity” and “a chance to build something.” So I took an interview with the hiring manager, who happened to be SmashFly’s Chief Marketing Officer. walked through an empty floor looking out on a river in an old mill building (that now is the work habitat to more than 30 SmashFly employees). Smashfly is a client of TalentCulture and has sponsored this post.

How to Better Use Employee Stories in Your Recruitment Marketing Strategy

TalentCulture

For more insights on recruitment marketing best practices employed by the world’s leading organizations, get a free download of SmashFly’s Recruitment Marketing Report Card for the 2015 Fortune 500. . This September, SmashFly researched and evaluated every 2015 Fortune 500 organization’s career site 13 unique recruitment marketing practices. Up first: Employee Stories.

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Where Do Candidates Come From?

China Gorman

Beyond Employees: Employee Referral Programs Redefined from Smashfly. The Smashfly presentation provides insight into the employee/candidate referral landscape with some interesting data: 77% of organizations currently have a formal referral program. Check out these reports from Rolepoint and Smashfly. Some think the juice isn’t worth the squeeze.

New Year – New Employees: Energize Your Recruitment Marketing Strategy in 2017

TalentCulture

CNN Commentator Mel Robbins, Applied Futurist Tom Cheesewright, and SmashFly CEO Mike Hennessy are ready to lead the discussion of change management. This post is sponsored by TalentCulture client, Smashfly. Recruiting Talent Management HR HR pros recruiters recruitment marketing strategy smashfly talent managementTalent is the key to innovation and growth. Join Now.  Join Now.

Top 4 Reasons Talent Pipelines are A No-Brainer

TalentCulture

According to SmashFly, make your career network accessible from as many ways as possible and keep it simple. This post is sponsored by SmashFly. For more content like this, follow SmashFly on  Twitter , LinkedIn , YouTube and SlideShare. Talent Management career sites employe brand smashfly talent pipelinesLet’s take a look at the U.S. labor market, shall we? days).

Recruitment Marketing: Your Key to Recruiting Success [Webinar]

TalentCulture

If this is what you’re focused on now and as we move into a new year, I hope you’ll join me and my friends at SmashFly for a webinar on best practices for recruitment marketing and how it’s driving transparency in today’s modern recruiting organizations. Recruitment marketing has never been more important. How valuable are your social media posts?

Why Storytelling Matters In Talent Acquisition

SAP Innovation

Then she hooked me with “opportunity” and “a chance to build something.” So I took an interview with the hiring manager, who happened to be SmashFly’s chief marketing officer. walked through an empty floor looking out on a river in an old mill building (that now is the work habitat to more than 30 SmashFly employees). left the office being hugged by not only one, but two, SmashFly employees. The week my husband left for the Middle East, I started working at SmashFly. needed a change and a push, but I wasn’t seeking it. But a recruiter found me on LinkedIn. Find them.

#TChat Preview: Live from the 2015 #HRTechConf: Why Recruitment Should Be Transparent Marketing

TalentCulture

Last week we talked about the three steps to selecting the right HR technology , and this week we’re going to talk about why recruitment should be transparent marketing with  Susan Vitale , Chief Marketing Officer at iCIMS; Lori Sylvia , Chief Marketing Officer at SmashFly; and Michele Ellner , Director of Marketing at Montage. But, today’s hiring economy is highly complex and competitive.

Improve the Candidate “Shopping” Experience

TalentCulture

Data from SmashFly states that 74% of candidates drop off of the apply process. Last fall, SmashFly researched and evaluated every 2015 Fortune 500 organization’s career site for 13 recruitment marketing practices. Of those companies, SmashFly found that 57% used employee stories on their career sites through either text or video. This post is sponsored by SmashFly.

How Analytics are Used for Talent Acquisition: A Call for Best Practices

Talent Acquisition Today

Examples of some of these providers are:   SmartRecruiters , Gild , and Smashfly.  Smashfly automatically distributes jobs to the boards always used for certain jobs without recruiter involvement. Okay I admit it. I am a data geek, and a firm believer in the power of analytics. It is amazing the amount of intelligence that can be gleaned from publicly available data.

The Nature vs. Nurture of Sourcing

TalentCulture

This post is sponsored by SmashFly and was previously published on the Smashfly blog. For For more content like this, follow SmashFly on  Twitter , LinkedIn , YouTube and SlideShare. Sourcers are always finding new ways to effectively use technology, street smarts and process of elimination to find quality candidates. But what about how the candidate is researching you?

Transform Your Recruitment Marketing

The Tim Sackett Project

Developed by the great team over at Smashfly, this is not a user conference this is a pilgrimage of the top recruitment marketing minds in the world being brought together in one place! I’m super geeked! I’m nerdy that way! I’m headed off to Boston this fall, November 2-4 to Emcee the 1st ever Recruitment Marketing Conference, called Transform! You can register now for the early bird pricing of $795, plus if you use the super awesome code TIMSACK you can get an extra $50off and a personal, not creepy hug from me until August 31st. After that is jumps up to $1195.

Think Beyond Mobile Apply for a Mobile Candidate Experience

TalentCulture

For more insights on recruitment marketing best practices employed by the world’s leading organizations, including mobile candidate experience, get a free download of  SmashFly’s Recruitment Marketing Report Card for the 2015 Fortune 500. . This September, SmashFly researched and evaluated every 2015 Fortune 500 organization’s career site for 13 unique recruitment marketing practices.

Notes to HR Tech Vendors – #10 – Your Real Competition

The Tim Sackett Project

If you’re Smashfly (a CRM Tech) almost every single sale is going to be a “Yes” or a “No, we’ve decided we don’t need this right now” It’s almost never “hey, we’ve decided to buy Clinch , or Avature , or Ascendify , or Talemetry , or Beamery , or”…you get the picture! I’ve done a few presentations titled something like, “HR Tech Buyers Guide”, “How to Buy HR Tech”, etc. The presentation is designed for HR and TA practitioners to help them become better buyers of HR Tech. ” What?

How Facebook Is Recruiting Exceptional Talent Today

TalentCulture

Smashfly, a recruitment marketing platform vendor, is built around a concept it calls “ recruitment marketing “—the idea that finding the right candidate is a very similar process to acquiring ideal customers. Smashfly is a TalentCulture client but the views expressed in this post are my own. Facebook, the largest social network with 1.55 And that’s with the focus on connection.

The #1 Reason People Leave A Job Might Surprise You

SuccessFactors

According to Smashfly,* of the 2015 Fortune 500 companies, 57 percent share employee stories as part of their strategy to attract great candidates. Do you know the number-one reason employees leave a job? It isn’t because of their title, salary, or workload. They leave because of their managers. Surprised? You shouldn’t be. It makes sense, and we have the research to prove it. Gallup found “at least 75 percent of the reasons for voluntary turnover can be influenced by managers.”. When good intentions lead to bad management. Positive working relationships must be a priority. And then?

Most Mentioned Twitter IDs At HR Conferences

HRmarketer

Workday   @Ceridian   @hirevue   @Informatica   @UltimateHCM   @OracleHCM @LinkedIn @ADP   @Cerner @Globoforce   @PeopleFluent @IBM @Benefitfocus   @TalentWise   @Glassdoor @ConstellationRG @Gartner_inc @CAinc @CornerstoneInc @smashfly @HRmarketer ( hey, we made the list ) @Monster @octanner @Ceridian_UK. Are they influencers? That’s up to you to decide. Our methodology was simple: 1. Media.

The #1 Reason People Leave a Job Might Surprise You

TalentCulture

According to Smashfly,* of the  2015 Fortune 500 companies, 57 percent share employee stories  as part of their strategy to attract great candidates.  Do you know the number one reason employees leave a job? It isn’t because of their title, salary or workload. They leave because of their managers. Surprised? You shouldn’t be. It makes sense, and we have the research to prove it. And then?

HR Tech Conference Highlights through a Talent Acquisition Lens

Talent Acquisition Today

Great sourcing information : Smashfly provides clients with source of influence data to help them understand the influence of all their investments that touch candidates, and not just the last touch point that leads the candidate to the online application. This year’s conference in Chicago was no different. Providers outdid themselves with extensive booths, presentations, and strategy.

#TransformRM – Day 1 of first ever Recruitment Marketing Conference!

The Tim Sackett Project

I’m at TransformRM this week in Boston as the folks from Smashfly are hosting the first ever Recruitment Marketing conference. Day 1 was packed with content as the designers of the conference mixed in quick-hitting 30-minute sessions around 50-minute keynotes. Turns out you don’t have to do an hour and fifteen minutes per session and your conference won’t explode! Who knew! loved it! Finally, TransformRM pulled in keynote speaker Mel Robbins , of TEDx fame, and her 5 Second Rule theory. She freaking killed it! She’s a legitimate speaking superstar.

3 Trends Defining Hiring Success In The Digital Economy

SAP Innovation

This post is sponsored by SmashFly and was previously published on eremedia.com. For more content like this, follow SmashFly on Twitter , LinkedIn ,  YouTube and SlideShare. An organization’s ability to identify, attract, and plug in the most creative minds precisely when and where they are needed is the foundation for innovation. Therefore, designing and executing a strategy that does this well has become the competitive edge in a digital economy where the speed of innovation trumps all. According to a recent global study by McKinsey , as digitization accelerates, the U.S.

6 Recruitment Marketing Trends Changing Talent Acquisition

SAP Innovation

For most companies, apply is the only call-to-action they offer a candidate―but 74 percent of candidates who start the application process drop off before they complete it (SmashFly data, 2015). Get the new eBook from SmashFly + Glassdoor: Nurturing Candidates from Attraction to Hire: A Guide to the Ultimate Candidate Experience. EVP is king. Brand over job. look at job ads.

#TChat Recap: Live From #HRTechConf: Why Recruitment Should Be Transparent Marketing

TalentCulture

This week the TalentCulture team discussed why recruitment should be transparent marketing with  Susan Vitale , Chief Marketing Officer at iCIMS; Lori Sylvia , Chief Marketing Officer at SmashFly; and Michele Ellner , Director of Marketing at Montage. Today’s hiring economy is highly complex and competitive and finding top talent is harder than ever. tchat #hrtech #icims. — Kevin W.

No More Silos: How HR Can Take Its Seat at the Table

Oracle HCM - Modern HR in the Cloud

Matt oversees editorial strategy and content marketing for Recruiting Daily's portfolio of online properties, working with direct employers like Sonos, MEC and the American Heart Association as well as technology providers like Glassdoor, CareerBuilder, Indeed, Smashfly and Bullhorn. By Matt Charney. That is, if they see HR at all. It sits in a silo. HR is going to thrive.

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Think Beyond Mobile Apply For A Mobile Candidate Experience

SAP Innovation

This September, SmashFly researched and evaluated every 2015 Fortune 500 organization’s career site for 13 unique recruitment marketing practices. However, with SmashFly’s recent research, we wanted to measure the whole candidate experience, from attraction to research to apply. At SmashFly, we work with and speak to a lot of recruiting organizations who are looking to improve their recruiting strategies for mobile. This is the second post in a four-part series highlighting each integral best practice and how to use it in your recruitment marketing strategy. Key takeaways.

4 Key Elements Your Job Posting is Missing

TalentCulture

That makes it integral to make sure you answer the simple question of why your organization is a place they should want to work at.” – Christopher Brablc, Recruiter & Marketing Geek at Smashfly Technologies. Job descriptions need to be informational and thorough but also lively and engaging. Make sure candidates remember your job even after they close the browser window. Perks!

6 Recruitment Marketing Trends Changing Talent Acquisition

TalentCulture

For most companies, apply is the only call-to-action they offer a candidate―but 74 percent of candidates who start the application process drop off before they complete it (SmashFly data, 2015). It’s a very exciting time to be a talent acquisition professional: Talent acquisition is becoming more strategic, adding new responsibilities and investing in new technologies. EVP is King.

WEBINAR: WALKING DEAD - Reviving your talent networks

Steve Boese

Well, the fine folks at Fistful of Talent and Smashfly are here to help you turn those zombies into real-life candidates by reviving the talent networks you probably don’t even know you have. On February 24th at 2:00PM ET , the FOT crew and Smashfly will present the latest installment of the FOT free webinar series, titled WALKING DEAD: Reviving Your Talent Networks , where the gang will: --Show you the difference between a Talent Network and a Talent Community. It's possible that 'Peak Zombie' was reached a couple of years ago, say around 2009 or so.

6 Must-Attend Events At HR Tech Conference And Expo

TalentCulture

With guests Susan Vitale, Chief Marketing Officer at iCIMS; Lori Sylvia, Chief Marketing Officer at SmashFly; and Michele Ellner, Director of Marketing at Montage joining Meghan and Kevin, the special on-site show promises to be amazing! Oh my! There Here are my six must-attend events to attend while at the industry’s biggest show of the year. 1. Opening Night Reception in Expo.

WEBINAR: How to Create and Revive The Talent Networks Around Your Careers Site.

The HR Capitalist

Well, the folks at FOT and Smashfly are here to help you turn those zombies into real-life candidates by reviving the talent networks you probably don’t even know you have. What's your favorite Zombie movie?  I like I Am Legend with Will Smith. Manhattan without people is kind of messed up. Well, your careers website is kind of like Manhattan in I Am Legend.  . The good, the bad, the dead.

M&A Friday! This Week’s HR Deals

HRmarketer

Ceridian, Equifax, MightyRecruiter, SmashFly, TalentFirst and More Than 90 Other Cutting-Edge Companies Unveil New Products at 19th Annual HR Technology Conference and Exposition®. Happy Friday. Sign-up for our weekly What’s Hot in HR newsletter to get these weekly updates via email. M&A. Alliant Acquires the Hecht Group, Growing Northwest Benefits Presence. FUNDING. PARTNERSHIPS.

A Quick Q&A on Recruitment Marketing

Talent Acquisition Today

The first was during a webinar sponsored by SmashFly that featured insights from Brandon Hall Group’s latest research on the matter, as well as how the components of high-performance recruitment marketing are having real impact on talent acquisition performance at CDW and Lockheed Martin. But as many can attest, building a clear and authentic EVP is no small undertaking.