Underutilized Recruitment Marketing Tactics
China Gorman
JANUARY 31, 2017
A recent Smashfly publication, the Smashfly Recruitment Marketing Report Card for the 2016 Fortune 500 , came across my desk a couple of weeks ago. This report card is pretty interesting. Smashfly, the recruitment marketing automation software company, has pulled together some fascinating information and graded some of the most well-known employers in the U.S.
How to Better Use Employee Stories in Your Recruitment Marketing Strategy
TalentCulture
NOVEMBER 17, 2015
For more insights on recruitment marketing best practices employed by the world’s leading organizations, get a free download of SmashFly’s Recruitment Marketing Report Card for the 2015 Fortune 500. . This September, SmashFly researched and evaluated every 2015 Fortune 500 organization’s career site 13 unique recruitment marketing practices. Up first: Employee Stories.
Where Do Candidates Come From?
China Gorman
MAY 19, 2015
Beyond Employees: Employee Referral Programs Redefined from Smashfly. Both reports were published within the last month and contain analysis of current data. The Smashfly presentation provides insight into the employee/candidate referral landscape with some interesting data: 77% of organizations currently have a formal referral program.
Why Talent Acquisition Should Own Recruitment Marketing
TalentCulture
APRIL 15, 2016
Virgin Pulse’s report, “ Misunderstood Millennials: How the Newest Workforce is Evolving Business ” states that “73 percent of Millennials seek meaningful work at an organization with a mission they support, and a remarkable 90 percent say they want to use their skills for good, suggesting that Millennials seek workplaces with a culture of altruism that enable them to give back.
The #1 Reason People Leave A Job Might Surprise You
SuccessFactors
MAY 27, 2016
According to Smashfly,* of the 2015 Fortune 500 companies, 57 percent share employee stories as part of their strategy to attract great candidates. Annual performance and engagement reviews are falling by the wayside, replaced by regular surveys and reports. Do you know the number-one reason employees leave a job? It isn’t because of their title, salary, or workload. They leave because of their managers. Surprised? You shouldn’t be. It makes sense, and we have the research to prove it. When good intentions lead to bad management. Positive working relationships must be a priority.
The #1 Reason People Leave a Job Might Surprise You
TalentCulture
JULY 7, 2016
According to Smashfly,* of the 2015 Fortune 500 companies, 57 percent share employee stories as part of their strategy to attract great candidates. Annual performance and engagement reviews are falling by the wayside, replaced by regular surveys and reports. Do you know the number one reason employees leave a job? It isn’t because of their title, salary or workload. Surprised?
6 Recruitment Marketing Trends Changing Talent Acquisition
SAP Innovation
MARCH 4, 2016
report from Google and Inmar revealed that it takes consumers 12 touchpoints before they make a purchase decision. For most companies, apply is the only call-to-action they offer a candidate―but 74 percent of candidates who start the application process drop off before they complete it (SmashFly data, 2015). It’s not just about the job anymore, it’s about the brand. EVP is king.
3 Trends Defining Hiring Success In The Digital Economy
SAP Innovation
APRIL 29, 2016
43 percent of the workforce is expected to freelance by 2020, and a recent Accenture trend report predicts that there will be a Global 2000 company within 10 years that has no full-time employees, save the C-suite. From the McKinsey report, “Digitization is advancing in a series of accelerating waves that touch more and more participants. This post is sponsored by SmashFly and was previously published on eremedia.com. For more content like this, follow SmashFly on Twitter , LinkedIn , YouTube and SlideShare. has a huge opportunity to boost productivity growth.
Think Beyond Mobile Apply For A Mobile Candidate Experience
SAP Innovation
DECEMBER 3, 2015
This September, SmashFly researched and evaluated every 2015 Fortune 500 organization’s career site for 13 unique recruitment marketing practices. The research itself was pretty illuminating (see a snapshot here in the Report Card Infographic ), especially as more organizations are aggressively investing in better ways to attract, engage, and convert candidate leads into applicants. However, with SmashFly’s recent research, we wanted to measure the whole candidate experience, from attraction to research to apply. Up today: the mobile candidate experience. Key takeaways.
6 Recruitment Marketing Trends Changing Talent Acquisition
TalentCulture
MARCH 2, 2016
report from Google and Inmar revealed that it takes consumers 12 touchpoints before they make a purchase decision. For most companies, apply is the only call-to-action they offer a candidate―but 74 percent of candidates who start the application process drop off before they complete it (SmashFly data, 2015). It’s not just about the job anymore, it’s about the brand. EVP is King.
How to Create the Ideal Candidate Experience
Paycor
NOVEMBER 23, 2016
On November 9-10, Paycor hosted its ninth annual HR Web Summit featuring sessions on a variety of topics ranging from the Department of Labor, Form I-9 and EEO -1 Report changes to common trends within the HR industry. The article below provides highlights strategies organizations can use to create a positive candidate experience and retain top talent. Some candidates become employees.
A Quick Q&A on Recruitment Marketing
Brandon Hall
MARCH 18, 2015
The first was during a webinar sponsored by SmashFly that featured insights from Brandon Hall Group’s latest research on the matter, as well as how the components of high-performance recruitment marketing are having real impact on talent acquisition performance at CDW and Lockheed Martin. But as many can attest, building a clear and authentic EVP is no small undertaking.





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