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Developing the modern manager. Plus updates from Veritone, Atlassian and more

HRExecutive

As organizations increasingly adopt flatter structures and embrace AI-driven efficiency, HR leaders are challenged to strengthen the role of the modern manager profile. Hire and promote based on actual management potential, offering alternative pathways for advancement where needed. Drawing on data from 284 organizations and 8.7

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Demand Generation vs Lead Generation: Differences, Definitions, Goals & Tactics

Lusha

This involves creating and distributing valuable content that resonates with your target audience, such as blog posts, ebooks, infographics, videos, and podcasts. These individuals are considered “leads” because they’ve gone beyond mere awareness and expressed a desire to learn more or engage with your business.

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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

By consistently putting out helpful content and valuable resources, you become a trusted source of information in your industry. This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience. That’s what marketing automation platforms do!

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What is Outbound Sales? Strategies and Tips for Reps

Lusha

Inbound tactics include content marketing (like blogs and videos), SEO (so people find you on Google), social media engagement, and webinars. Platforms like Lusha , a B2B sales platform, offer AI-powered prospecting capabilities to help you quickly identify and engage potential clients.

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B2B Email Marketing: Tips and Examples for 2024

Lusha

We’ll cover: Building targeted email lists Writing catchy subject lines Using automation Keeping up with new trends Whether you’re new to marketing or have years of experience, this guide will help you boost your B2B email strategy and get better results. ebooks, white papers, templates) in exchange for email sign-ups.

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B2B Cold Calling Ultimate Guide: Definition, Tips, Examples

Lusha

Our AI-powered sales tool has helped companies like yours get 30% more good leads. Example Value Offer Let’s say you’re selling project management software. Task Automation : Automate routine tasks like follow-up emails and reminders to free up your time for more important activities.

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[Infographic] 2018 Recruitment Trends According to Experts

Hppy

Right now, your team is probably in a huddle, discussing this year’s recruitment trends coming from HR visionaries and experts. Also read: 5 Marketing Trends that Are Shaping the Recruitment Industry. Artificial Intelligence (AI) on the Rise. AI is certainly the biggest game changer across industries, HR included.