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DEI, flexible/remote work, employee wellness, and rising wages). Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. The pandemic taught us that people are still the most important asset in any organization–and you need them to overcome obstacles and grow.
Wellness scores and wellness surveys can yield detailed intelligence about the exact pain points of your employees. This should include mainstream websites such as GlassDoor as well as industry-specific platforms such as Fishbowl. Periodic internal pulse surveys focused on wellness and joy are an excellent tool.
With job openings and recruitmentmarketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Given this challenging environment, effective recruitmentmarketing is more important than ever.
Boost well-being. Lower marketing costs. Lower recruiting costs. In other words, how leaders’ “people costs” align with their forecast or plan provides insight into how well a manager is doing at stewarding resources. The post A High-PerformingCulture of Kindness. Motivate employees.
Businesses are well aware of the signs of an impending economic downturn. Typically, in a more stable time, these economic anxieties go hand-in-hand with a cooling labour market, which signals recruitment professionals to breathe a collective sigh of relief. Despite the economic tailwinds on everyone’s minds, the U.S.
This may include developing creative assets, recruitmentmarketing campaigns, refreshing candidate touchpoints, updating job posts, or even as complex as improving candidate experience, integrating technology, and more.
Customization projects rely on a deep understanding of an organization’s core values and differentiators, as well as a textured examination of candidate preferences and needs in the targeted functional specialty or region. . RecruitmentMarketing Acceleration. Internal EVP Activation and Amplification .
Too often, leaders assume employer branding is really just another name for recruitmentmarketing. But employer branding is far more effective both internally and externally when it encompasses culture, internal communications, employee experience and organizational efficiency as well. And don’t stop at HR!
A successful DEI strategy seeks to achieve a culture of belonging by implementing structures, processes and initiatives that attracts premium talent, and c reate the right cultural conditions that ensure a sense of belonging for every employee. . However, there are some key steps that are more likely to lead to success: .
A well-crafted LVP addresses the following: Vision and Strategic Alignment: Leaders need to see a clear connection between their roles and the overarching strategic objectives of the company. Don’t neglect to include the CHRO and their team in this important listening stage.
Historically, companies default to top-down recognition, which might include leadership or a manager recognizing a specific individual or group for outstanding performance, achieving product or service milestones, or maybe even going above and beyond.
Furthermore, leaders need to look at the behaviours they reward to ensure they’re effective in elevating the employee experience, as well as steering collaboration, innovation, and growth. . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
The well-timed tweet grabbed everyone’s attention, and it’s still one of the best examples of live brand marketing to date. ” When done correctly, responding to trending topics and fun cultural moments can be a great way to boost awareness and showcase the fun side of your Employer Brand. No problem.
Whether an outside consultancy such as Blu Ivy or an internal task force is leading this work, it’s essential that leaders communicate to teams that they’re expected not only to deliver results but also to find ways to work well together. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
People still want purpose-driven work and are attracted to the idea of building something from the ground up – qualities that startups are well-positioned to leverage. But they don’t want the toxic hustle culture and steep leadership learning curve that often comes with young, brilliant founders. . So what’s the solution?
They also provide employees with the ability to read previous exchanges on topics that apply to them, as well as establish their own communities across the entire company with immediate colleagues and employees they’ve never met. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Throughout the marketplace, we see indicators that these concerns are well-founded. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
However, the results of a more engaged and productive workforce, are well worth it. . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. Getting stakeholder alignment can take time.
Often, it’s a good idea to invite someone who does the job in question (or a similar one) into the discussion as well. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Today we are sharing with you the why as well as to provide you with some deeper insights into what best employer brands are doing to drive greater impact out of their EVP work in 2022. By taking the time to understand and communicate to each core segment, the recruitmentmarketing strategy will begin to see greater efficiencies and impact.
When your managers are well versed on your EVP – both the specific key messages and contextual elements – they can more effectively communicate those values to their direct reports. You should also make sure that your team can provide open and honest feedback as well. Get HR training and leadership advice.
When we say, ‘employee value proposition,’ or EVP, we’re talking about the portion of your employer branding that organizations use to attract certain employees with certain skillsets to join the company, as well as the basis for keeping those employees engaged once they’re part of the company.
“Whether you’re just starting your Employer Brand journey, you’re well into it, or you consider your organization to be at expert level, there are always opportunities to improve because the world and the world of work continue to evolve.”
And that’s exactly why you shouldn’t overhaul your careers site, shouldn’t launch a new recruitmentmarketing campaign and shouldn’t expand your social channels. . We promise, it’s a job worth doing — and worth doing well. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
I am fortunate enough to work with a company that prioritizes the health and wellness of its employees. Asking your colleagues for a “walking meeting” is also a great way to build rapport and support their mental health as well. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
In many cases, the most obvious hire for these professionals, will be a skill based one for a role like a recruitmentmarketing specialist or perhaps an expert social media manager. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitmentmarketing.
Great Place to Work is one of the most well-known “Best Employer” lists out there. is a well-known media company with an international reach. While the CandE Awards are very well-established (founded in 2011), they receive less media coverage and are less known among candidates than other awards on this list. Pros and Cons.
The iEQ9 helps individuals illuminate their greatest strengths and gifts ( or Essence) as well as how we might be getting in our own way when we fixate on Ego. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands, and high-performancecultures.
If you’re responsible for recruitmentmarketing, consider joining forces with the professionals responsible for employee experience and change management. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
It is important to involve employees, external talent, and leadership in the process to ensure that the EVP reflects the values, culture, and goals of the organization as well as the preferences and motivations of external talent. The EVP is fundamental to designing a high-performanceculture and preferred place to work.
Benefits for Employees: Participating as an employer brand ambassador offers numerous benefits to employees as well. About Us Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. Firstly, it provides opportunities for skill development.
While there are many ways to grab eyeballs, creative that actually serve business goals tend to start with a deep understanding of the people you are talking to — as well as a commitment to staying true to your own brand identity and voice. As always, it’s essential to include internal audiences in your Employer Brand campaigns.
Currently, this kind of proof of success would require sophisticated external data streams from social media and other platforms, as well as internal metrics on employee engagement and team performance. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
There is no one size fits all perfect culture and experience strategy. Well built Talent Personas will provide a roadmap on what matters most at each stage in the employee lifecycle and provide tips on best ways to communicate with and connect. Utilize Your Talent Persona Insights to Elevate Belonging.
While it is often associated with personal well-being, its impact on leadership and organizational performance has gained recognition in recent years. Stress Reduction Mindful leaders prioritize self-care and stress management, actively reducing the negative impact of stress on their well-being and job performance.
A well-defined EVP, already aligned with the objectives of the merger, acts as a roadmap for the new organization’s direction. An EVP-driven approach, established well in advance, facilitates resource allocation, decision-making, and execution. This proactive preparation ensures a smoother, more cohesive transition.
The purpose of the holiday is to honour Indigenous children who never returned home, as well as Survivors of the residential school system, their families, and their communities. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Remember that developing an EVP is an ongoing process that requires ongoing effort and attention, but the rewards in terms of employee engagement, retention, and overall company success are well worth it. If you have questions or need any support with building, activating or refining your employer brand, we’re here to help.
Employer Brand Content Marketing 101. It can be challenging for mid-sized organizations to compete with more well-known brands with bigger teams and budgets, but your size can be advantageous. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Some leaders liken this behaviour to unionized employees taking stands called “work-to-rule,” which are slightly less disruptive than a strike, but certainly impact company productivity and performance. 66% of Gen Z want a company culture built on mental health and wellness (LinkedIn). Why employees are quiet quitting.
Changes in the Employer Branding Landscape from the Past to the Present The journey of employer branding from being a neglected area siloed in HR departments is evolving to becoming a strategic organizational imperative for many human-centred organizations that want to prioritize the balance of people, performance, profit, and organizational pride.
Well, we may be a little biased, but we think you’re on the right track. The job market is fierce right now and having a solid Employer Brand is no longer a “nice to have” – it’s one of the best ways to compete. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
A well-crafted Employee Value Proposition (EVP) not only articulates what an organization offers that is most valued by its talent (the most compelling reasons to join and stay), but when implemented properly, it should also become your Employer Promise.
Treat them well when they leave, listen to them on how you can be better, and maintain those relationships. The boomerang effect not only guarantees that you have a far greater return of top talent to your workplace but increases your chances those high potentials bringing other top talent with them.
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