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In the rapidly evolving landscape of talentacquisition, companies are constantly seeking innovative recruitmentmarketing strategies and tactics to attract, engage, and retain top talent. Check out our previous blog on creating external employer brand awareness here!
Welcome to the first installment of our blog series dedicated to unpacking the transformative impact Employee Value Proposition (EVP) Activation can have on an organization, its culture, and business performance. Enhance Employee Engagement and Satisfaction: Foster a sense of belonging and purpose among employees.
Recently, we’ve been conducting research with CHRO’s to better understand the challenges they and their organizations face in today’s talent landscape. 2) The continued push to Return To Office (RTO), serves as an example of the challenges to communicate changing organizational expectations while also staying attractive to talent.
As CEOs and CHROs digest these alarming results, it’s clear that strategic action is essential to mitigate the risks of a mass exodus of HR leaders and re-establish a culture of engagement and productivity. Learn how to create a strategic roadmap for the future and ensure a robust pipeline of top talent. Listen now!
9 Virtual 1/15/25 TCSHRM January Webinar: Next Gen Talent: Engaging and Retaining Gen Z and Alpha Jan. 27-29 Ottawa, Canada & Virtual 2/3/25 Culture and Engagement Executive Summit Feb. 3-5 Atlanta, GA 2/3/25 TalentAcquisition Week Feb. 24-27 Orlando, FL 3/24/25 SHRM Talent 2025 Mar.
With job openings and recruitmentmarketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Given this challenging environment, effective recruitmentmarketing is more important than ever.
Fostering this kind of culture begins and ends with your leadership team. If you are not hiring and promoting leaders who live out this kindness promise, if leaders are not holding those who do not accountable, the foundation will crack and serious long-term consequences will ensue. And for some companies, it can be as high as 90%.
It’s an alarming notion, especially given the skilled talent shortage that already has many CHROs looking anxiously toward the future — and especially since all of us are still contending with the profound organizational shifts that have been sparked by the pandemic. . Re-Recruit Your Talent. Boost Your Internal Recruitment.
This is why more and more companies are saying goodbye to traditional recruiting methods and adopting more progressive strategies that will give them a competitive advantage. . Enter the world of employer branding and recruitmentmarketing. Why RecruitmentMarketing Alone Can Miss the Mark . strategies ?and?
For most companies, successful mergers and acquisitions center around aspiration: the new channels to be opened, the new revenue streams to be developed, the new efficiencies to be gained. This is why, in any merger or acquisition, it’s vital that you invest time and resources in these three key areas: Cultural Alignment.
With the new year just a few months away, HR professionals everywhere are fleshing out their 2022 Employer Brand Plan and getting ready to once again make the case for the resources they need to enhance employee experience, strengthen culture, retain staff and attracttalent as we head into another year of change.
In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talentmarket.
When it comes to hiring and retaining startup talent, the times certainly have changed. The lean teams and laid-back culture were very appealing, especially compared to the stuffier, more bureaucratic cultures of large organizations. . But now, we’re seeing a shift in what matters most to talent.
Every year billions of dollars are invested on ERGs, external partnerships, recruitment and employer branding, learning and development – to name a few – with the goal of building a magnetic employer brand that attracts the best talent that aligns with the values of the business and drives its growth over time. .
The most effective way to communicate your employee value proposition to job seekers is to approach the recruitment process with the candidate’s wants and needs squarely at the center. If possible, these employees can then be engaged as brand advocates and asked to share the written and video job ads with their networks.
The EVP is a set of unique and highly valued commitments that your organization offers your talent in return for their skills, capabilities, and experiences. Why should your talent join your company, stick around for the long haul, and give you their time, energy, and best work? job postings on Indeed.com on February 18 were 60.4%
This is especially challenging because the transition to hybrid and remote work in many organizations has left employees feeling less connected , which has made it difficult to boost engagement. RecruitmentMarketing Acceleration. About Us . For inquiries, please contact sparker@bluivygroup.com. .
A successful DEI strategy seeks to achieve a culture of belonging by implementing structures, processes and initiatives that attracts premium talent, and c reate the right cultural conditions that ensure a sense of belonging for every employee. . Organizational Acceptance: .
They want to work in an environment that allows them to feel engaged, contribute towards collaborative goals, and see their values reflected in the business. Our proprietary Human-Centred Employer Branding methodology focuses on Employee Value Proposition (EVP) led engagement, culture and branding activities that align with what talent want.
This request typically involves talentacquisition and has one primary focus: driving candidate applications and conversions as fast as possible. They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. .
A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. .
At Blu Ivy, we have the opportunity to see the talent plans of many organizations firsthand. Long story short: Those choosing to take the longer view on talent during this inflationary period are the ones most likely to retain their people. What is the long view on talent? Recruitment $22M. engineers). ABC Tech Co.
You might discuss topics such as your company’s reputation as a good (or bad) place to work, which impacts both recruitment and retention metrics. Even though your EVP is crucial in the talentattraction process, it can also be used to retain your current talent–especially if you include them in the creation process.
Faced with growing a team that will be solving many new and emerging challenges in the future of work, leaders are often balancing hiring for skills (experience doing certain tasks), and capabilities (ability to overcome situations). Social, Search and Media. Employee Engagement and Events . Research, Analysis and Strategy.
Wherever you may be in your culture journey, here is one thing that we know through decades of doing this stuff: Not only is it okay to have an Aspirational Gap in your EVP and employer brand messaging, but it is also an ideal way to inspire talent with a vision of what the near future will offer them personally.
This is especially true in the current tight labor market , when recruitmentmarketing campaigns are the focus of more attention than ever before. When we join an engagement, we’re all excited for the chance to work in a generative, creative, and collaborative partnership. Director Employer Brand and Culture.
For years , organizations have relied on large scale anonymous surveys to identify culture issues and measure engagement, loyalty, and experience. It is time for us to explore why engagement survey results have flatlined globally over the last decade. They are evaluating your culture daily.
As long-time champions and advocates for positive employee experiences, Blu Ivy and I recognize the importance of a happy, supported employee leading to higher engagement, resilience to stress, and less likelihood of burnout in the future. The post Ensure Your Employer Brand Engages Returning Parents appeared first on Blu Ivy Group.
It is a decision that positions organizations to both attract and retain desirable talent. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Existing employees are facing new challenges as they continue to work from home – potentially permanently – and new employees – who have likely never met any of their colleagues face-to-face – need to feel that their needs are being met and be motivated to proactively engage within the organization. .
Typically, in a more stable time, these economic anxieties go hand-in-hand with a cooling labour market, which signals recruitment professionals to breathe a collective sigh of relief. It’s just not about filling recruitment gaps; retention, employee engagement, productivity, and wellness have also been on a downward trajectory.
On top of this massive demographic shift, today’s employers are dealing with another pressing problem: they can’t find talent – even with staggering unemployment rates. . How to Attract Millennial and Gen Z Employees . If you want to attract this talent segment, you’re going to need to get a little more personal.
Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, In the metaverse there will be no limit on the talent demographics employers will have access to. It will change how we facilitate workshops, and how we onboard new hires! . Final Thoughts.
Competition over talent is the fiercest we have ever seen. And that’s exactly why you shouldn’t overhaul your careers site, shouldn’t launch a new recruitmentmarketing campaign and shouldn’t expand your social channels. . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Emotion is a critical element of engagingtalent. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. Additionally, virtual coffee breaks and social happy hours give people a chance to build the essential human connections that all organizations need.
Your employees have their own ambitions and to stay engaged, they need to be reaffirmed that they’re moving forward and that their work is tied to both their personal and the company’s values. It’s no secret that today’s top talent needs more communication and encouragement than ever before. Actions speak louder than words.
After a long and stressful year filled with lots of uncertainty and soul searching, job seekers today have a much clearer picture of what they’re looking for in a job, and they’re not willing to settle anymore. . In this post, we’ll give you a deep dive into the top motivators for talent that we’re seeing right now. About Us .
The latter part of 2023 is ushering in a remarkable surge of interest in the realm of mergers and acquisitions (M&A). As markets evolve and industries transform, organizations are seizing opportunities for growth, expansion, and strategic realignment. It also helps teams understand and respect what makes each company different.
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performancecultures.
Gain a competitive edge when attracting and hiringtalent (as the best people want to work for the best companies). Increase engagement and pride across your company. Also, many sections of the Culture Audit have up to 4,000-word limits, which can give you an idea of how long it might take to complete an application.
In that case, May 4th might be the perfect moment to tell a story about your company/employee experience and attract like-minded candidates who share your team’s interests and values. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
It’s a combination of empowering employees with tools and resources to talk about their experience, while also developing talent strategies that are anchored in the EVP. It is this consistency that fosters awareness and loyalty and shapes the evolution of the workplace culture. Here are some strategies to consider: 1.
That’s why it’s important for companies to not only attract top talent but also retain them by offering something more than just a paycheck. Analyze employee feedback, exit interviews, and engagement surveys to understand the strengths and weaknesses of your current employee value proposition.
This year, there is a resurgence in the volume of companies who are making visits to campuses across the country a key part of their talentattraction strategy. To meet early talent expectations, employers are revamping campus recruitment materials and creating immersive experiences.
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