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How to Build Your Employer Brand Plan for 2022

Blu Ivy Group

Too often, leaders assume employer branding is really just another name for recruitment marketing. But employer branding is far more effective both internally and externally when it encompasses culture, internal communications, employee experience and organizational efficiency as well. 3 — Respond to Pandemic Burnout.

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Why You Need to Re-Recruit Your Talent Right Now

Blu Ivy Group

Several studies including the one from Tech Republic indicate turnover is predicted to range from 26% to 40% globally. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. Microsoft Work Trend Index found that 40% ?of of people want to change jobs this year.

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Why Marketing Your Employer Brand is Important

Blu Ivy Group

It could be a blog post that recounts a conversation between all major stakeholders on how they felt the process went; it could be a case study on why creating your employer brand and EVP was important to the organization. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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Employee Value Proposition Trends In 2022

Blu Ivy Group

By taking the time to understand and communicate to each core segment, the recruitment marketing strategy will begin to see greater efficiencies and impact. Overall, we love HubSpot’s EVP because they don’t treat it as a recruitment marketing message alone.

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Codify Your Engagement and Culture Strategy with an Employee Value Proposition

Blu Ivy Group

We are a world that has become accustomed to personalized marketing, news feeds and customer experiences – we now expect it in our workplaces. . For ma ny leaders, there is a perception that an Employee Value Proposition ( EVP ) is just for recruitment marketing.

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The Workplace Privileges We Rarely Talk About

Blu Ivy Group

Recognition shows the individual employee that their efforts matter while simultaneously serving as an example for the rest of the organization of what living that cultural value looks like. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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What Are the Top Motivational Drivers for Talent?

Blu Ivy Group

Brand reputation and a positive work environment/culture. In a recent client study, we saw factors such as brand reputation and a positive work environment/culture rank higher than previous studies. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.