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Typically, in a more stable time, these economic anxieties go hand-in-hand with a cooling labour market, which signals recruitment professionals to breathe a collective sigh of relief. It’s just not about filling recruitment gaps; retention, employee engagement, productivity, and wellness have also been on a downward trajectory.
This is approximately 1,000 people in a range of functions such as recruiting, support services, and sales. To simplify this, let’s use a modest external recruitment cost of 15% of salaries (we recently saw highs of 25% for tech talent). Recruitment $22M. engineers). The cost savings of these moves. Productivity $62.5M.
With job openings and recruitmentmarketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Given this challenging environment, effective recruitmentmarketing is more important than ever.
This kind of ongoing strain doesn’t only diminish employee productivity and effectiveness; it also chips away at employer brand reputation at exactly the moment that companies — beset by labor shortages — are most in need of the kind of reputational capital that can speed recruitment and boost retention.
Lower marketing costs. Lower recruiting costs. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. The post A High-PerformingCulture of Kindness. Boost well-being. Reduce attrition. Drive higher customer loyalty. Decrease training costs.
Re-Recruit Your Talent. This is the time for an internal employer brand marketing campaign. Boost Your Internal Recruitment. Make sure you’re approaching internal recruitment for openings with as much enthusiasm as external recruitment. For businesses and individuals, much has changed.
Today we explore the essential assets your campusrecruitment team should have in your arsenal to ensure you showcase your dynamic and inclusive culture and achieve remarkable results with this year’s campusrecruitment strategy. Brand Your CampusRecruitment Experience Times are moving quickly!
This is why more and more companies are saying goodbye to traditional recruiting methods and adopting more progressive strategies that will give them a competitive advantage. . Enter the world of employer branding and recruitmentmarketing. Why RecruitmentMarketing Alone Can Miss the Mark . strategies ?and?
This may include developing creative assets, recruitmentmarketing campaigns, refreshing candidate touchpoints, updating job posts, or even as complex as improving candidate experience, integrating technology, and more. To make a true impact, your EVP must be activated methodically and strategically but with a hefty dose of fun.
Too often, leaders assume employer branding is really just another name for recruitmentmarketing. But employer branding is far more effective both internally and externally when it encompasses culture, internal communications, employee experience and organizational efficiency as well. 3 — Respond to Pandemic Burnout.
Blog Contributor: Mike Hoffmann Senior Director Growth & Innovation Blu Ivy Group About Us Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
RecruitmentMarketing Acceleration. Given this challenging landscape, companies of every stripe are deepening and expanding recruitmentmarketing initiatives at breakneck speeds. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. About Us .
It can also help ensure your job postings will get picked up by aggregators like Indeed and Prospect.fyi, which can greatly boost the reach of your recruitment efforts. These are the true benefits that your potential talent will buy into, so make sure to highlight them on your careers page and in your recruitmentmarketing efforts.
Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, Whether your recruitment team travels to university campuses to speak with a class, run a networking event or launch a hackathon, it will be much more immersive and global in reach. .
A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. .
In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.
This is especially true in the current tight labor market , when recruitmentmarketing campaigns are the focus of more attention than ever before. Director Employer Brand and Culture. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Every year billions of dollars are invested on ERGs, external partnerships, recruitment and employer branding, learning and development – to name a few – with the goal of building a magnetic employer brand that attracts the best talent that aligns with the values of the business and drives its growth over time. .
This approach allows us to design a brand system that is aspirational, authentic, engaging and representative of their organization’s values and culture. About Us Blu Ivy Group is a global leader in employer branding , organizational culture , and recruitmentmarketing.
These interactions between distant networks have suffered during the pandemic, as can be seen in a Microsoft analysis of billions of emails and meetings around the globe. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. Prioritize True (and Varied) Connection.
Blog Contributor: James Powell Vice President Client Strategy & Creative Blu Ivy Group About Us Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
The most effective way to communicate your employee value proposition to job seekers is to approach the recruitment process with the candidate’s wants and needs squarely at the center. If possible, these employees can then be engaged as brand advocates and asked to share the written and video job ads with their networks.
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performancecultures. .
Recruiting across different regions and talent segments: Candidate goals and expectations can vary widely depending on the region or role, so more organizations are tailoring their EVP messaging to the type of talent persona a company with whom they want to connect. EVP Copy for BOTH Job Seekers and Internal Employees.
Recruitment and career sites are important pieces of employer branding, but they’re not the whole pie. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performancecultures.
In the EVP and culture work we co-create with companies at Blu Ivy Group we hear several related questions come up repeatedly over the past 18 months: What used to work is not working anymore. How can we keep up and evolve our culture without completely losing who we are? What are we doing wrong? Everything is different now.
Nothing beats practical experience, and they can learn a lot from the conversations that recruiters and other leaders have had with candidates and direct reports. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performancecultures. .
We are a world that has become accustomed to personalized marketing, news feeds and customer experiences – we now expect it in our workplaces. . For ma ny leaders, there is a perception that an Employee Value Proposition ( EVP ) is just for recruitmentmarketing.
When we say, ‘employer brand,’ what we’re talking about is how an organization brands and markets the full employment experience. You might discuss topics such as your company’s reputation as a good (or bad) place to work, which impacts both recruitment and retention metrics.
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performancecultures.
And that’s exactly why you shouldn’t overhaul your careers site, shouldn’t launch a new recruitmentmarketing campaign and shouldn’t expand your social channels. . This sort of comprehensive strategic plan is more important than ever as worried talent attraction professionals boost their content production and recruitment efforts.
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performancecultures.
Through brand ambassadors, the positive image and unique aspects of the organization’s employment experience are amplified, attracting talent that aligns with the company’s values and culture. This broader reach and positive perception can also lead to an increased talent pool and better recruitment outcomes.
In many cases, the most obvious hire for these professionals, will be a skill based one for a role like a recruitmentmarketing specialist or perhaps an expert social media manager. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitmentmarketing.
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands, and high-performancecultures. .
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performancecultures. .
You also need to evaluate your entire employee lifecycle from a DEIB lens, from recruitment to offboarding. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. It is not easy work, but you don’t have to go it alone.
The purpose of the holiday is to honour Indigenous children who never returned home, as well as Survivors of the residential school system, their families, and their communities. The residential school system was in place from the 1880s to the 1990s. Eugene Arcand, residential school Survivor. Orange Shirt Day.
If you’re responsible for recruitmentmarketing, consider joining forces with the professionals responsible for employee experience and change management. Labor shortages are transforming the way companies recruit and retain talent, and eager employers are boosting compensation. Global Employer Brand Trends of 2021.
The last time I was a new hire, it was 2005 and the internet was just becoming mainstream in the recruitment world. By my first day of work as a new Bluube, I had already received emails from my new manager, company executives, and some of my new colleagues had reached out with kind messages and requested to join my network on LinkedIn.
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performancecultures. .
It helps to have an open-ended mindset at the campaign stage: From off-the-wall ambassador recruitment programs to provocatively authentic employee storytelling, all possibilities should be considered, so that you land on a campaign that provides impact. As always, it’s essential to include internal audiences in your Employer Brand campaigns.
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