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Warrior culture or work-life balance? HR technology firms take a stance

HRExecutive

Zekoff argues that requiring in-office work is crucial and he believes Google fell behind in AI because it prioritized work-life balance over building a high-performance culture. I don’t often cover return-to-office topics, but a recent note about Alex Zekoff, CEO of Thoughtful AI , stood out.

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People and Culture vs. HR: What’s the Difference?

AIHR

Gallup believes organizational culture is “a force multiplier” for the most important outcomes and can be a powerful differentiator for a company. employees feel connected to their company’s culture. Creating a positive employee experience, fostering a strong company culture, and aligning people strategies with business objectives.

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What Good Recruitment Marketing Looks Like

Blu Ivy Group

In order to craft an Employee Value Proposition (EVP) that actually works, we must look beyond those universal values to focus in on the unique story and particular opportunities that an organization presents to its current and future staff. For this to work, the campaign must be customized according to the organization’s specific needs.

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I Quit My In-House Employer Branding Role and Joined an Agency. It Taught Me More Than I Ever Expected.

Blu Ivy Group

I assumed that working for an agency would take away a lot of time with my family, but the reality is that I’m more present with them now than I was, because I’m far more intentional with my time. Our culture is an incredible environment that sets the right conditions to innovate with and for our clients. It’s an Amazing Lifestyle.

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Why Marketing Your Employer Brand is Important

Blu Ivy Group

After doing the preliminary work on our new EVP, the pillars were presented back to the entire team, and everyone had a chance to evaluate them and weigh in on how well the pillars reflect their current employee experience. You need to think about how to present it to your internal audience before you present it to an external audience.

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Should Your EVP Be Aspirational?

Blu Ivy Group

When executives are asked how they would like to be recognized as an employer, the answers can help to clarify both an organization’s ideal cultural vision, and the gaps between aspirational and present cultures. When answering the question, business leaders will tend to use common aspirational culture descriptors.

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New Employee Experience Terminology “Cheat Sheet”

Blu Ivy Group

For people of colour, working from home has already started to exacerbate existing issues with inclusion [in the tech spaces] , and presents “an added barrier to inclusion within a virtual space” (NY Times). .

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