Blu Ivy Group

AUGUST 19, 2021

This is why more and more companies are saying goodbye to traditional recruiting methods and adopting more progressive strategies that will give them a competitive advantage. . Enter the world of employer branding and recruitment marketing. Why Recruitment Marketing Alone Can Miss the Mark . strategies ?and?

Employer Branding

Blu Ivy Group

JULY 6, 2022

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

Employer Branding

Blu Ivy Group

JULY 22, 2021

The digitization of the workplace has fundamentally reshaped the employee experience. It is important to understand what has changed so that we can continue to optimize employee experiences in an authentic and meaningful way. . Employee Experience: the consistency and quality of interactions that an employee has with a company. .

Talent Experience

Blu Ivy Group

NOVEMBER 9, 2021

Employee Value Proposition Customization. Organizations are using their global employee value proposition (EVP) as a starting point to create more refined EVPs honed for the needs of individual geographic and functional groups. In addition, many companies are taking innovative approaches to gathering and showcasing employee stories.

Employer Branding

Blu Ivy Group

MARCH 8, 2022

The practice of sharing business strategies, goals, and cultural values to employees has always been an essential component of high-performing, people-first cultures. Communicating during the heavy days of the pandemic, however, pushed us to rely more on these digital platform channels to reach the masses.

Recruiting Software

Blu Ivy Group

MAY 16, 2023

In the EVP and culture work we co-create with companies at Blu Ivy Group we hear several related questions come up repeatedly over the past 18 months: What used to work is not working anymore. How can we keep up and evolve our culture without completely losing who we are? What are we doing wrong? Everything is different now.

Recruiting Software

Blu Ivy Group

MARCH 15, 2022

Over the last twelve months there has been an explosion of organizations looking to refresh and expand their Employee Value Propositions (EVPs). The Definition of an Employee Value Proposition (EVP). So, if you want to attract the best talent, you need to ensure your EVP aligns with what they’re looking for right now.

Video Recruiting

Blu Ivy Group

FEBRUARY 9, 2023

How do we find and use new tools that promote resiliency, compassion, productivity, and self-leadership across our organization? We do our best work, are more productive, and more collaborative when we lower our protective barriers and allow our innate creativity to surface.

Assessment Software

Blu Ivy Group

JULY 26, 2023

Our proprietary Human-Centred Employer Branding methodology focuses on Employee Value Proposition (EVP) led engagement, culture and branding activities that align with what talent want. About Us Blu Ivy Group is a global leader in employer branding , organizational culture , and recruitment marketing.

Employer Branding

Blu Ivy Group

JULY 29, 2021

A successful DEI strategy seeks to achieve a culture of belonging by implementing structures, processes and initiatives that attracts premium talent, and c reate the right cultural conditions that ensure a sense of belonging for every employee. . When the EVP and DVP meet the needs of employees they become more engaged. .

Strategy

Blu Ivy Group

JUNE 21, 2022

They are helping organizations identify what makes them great, and their influence on employee experience is helping to improve job satisfaction and quality of life for so many. This is especially true in the current tight labor market , when recruitment marketing campaigns are the focus of more attention than ever before.

Employer Branding

Blu Ivy Group

APRIL 19, 2022

This is the fundamental question we ask when we start our client journeys to create or refine their organizational employee value proposition (EVP) pillars and employer brand strategy. Most companies have defined purpose, mission, vision, and values statements, and ideally their leaders speak frequently to that culture story.

Employer Branding

Blu Ivy Group

AUGUST 5, 2021

Sephora’s “We Belong to Something Beautiful” brand platform , Reitman’s “Diversity is the Fabric of Canada ” and Mastercard True Name® Feature are just some examples of employers who are speaking publicly on their efforts to improve and spotlight diversity and inclusion in the workplace and the industries that they are a part of. .

Employer Branding

Blu Ivy Group

AUGUST 11, 2022

Many organizations over-corrected on staffing levels in those initial moments of uncertainty, and few were able to successfully navigate employee expectations on many fronts following that (i.e., DEI, flexible/remote work, employee wellness, and rising wages). For starters, employees are still on edge about work. engineers).

Hiring Software

Blu Ivy Group

OCTOBER 14, 2021

But it would be a mistake to view the transition into a hybrid workforce as some kind of concession to employees — or as a perk to be lumped in with a competitive benefits package to bring it up to date. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. About Us .

Employer Branding

Blu Ivy Group

SEPTEMBER 23, 2021

They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Recruitment and career sites are important pieces of employer branding, but they’re not the whole pie.

Employer Branding

Blu Ivy Group

FEBRUARY 9, 2022

Understanding Your Employee Value Proposition (EVP). Understanding what employees value most is a critical starting point in breaking down barriers. The Employee Value Proposition (EVP), when activated internally, is the foundation for how leaders communicate and deliver a consistent culture experience.

Employer Branding

Blu Ivy Group

JUNE 29, 2022

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. It must convey your employee value proposition, offer up evidence of your company’s workplace culture, highlight the leadership, and belonging that the reader is looking for.

Employer Branding

Blu Ivy Group

AUGUST 12, 2021

But they don’t want the toxic hustle culture and steep leadership learning curve that often comes with young, brilliant founders. . So what’s the solution? An employer brand is a combination of how the market, current employees, and potential employees view the company. Recruitment is a team sport.

Employer Branding

Blu Ivy Group

OCTOBER 20, 2021

For example, maybe you work at a tech company that has developed software that could have been in the original Star Wars movie – a story that was all about doing good, friendship, and adventure. . The company has also sponsored local cycling projects and organizations and even offers a stipend to employees who take alternate transportation.

Employer Branding

Blu Ivy Group

JUNE 24, 2021

Clearly, there’s a disconnect between what employees want and what employers have to offer that can’t be blamed on the pandemic alone. How to Attract Millennial and Gen Z Employees . In that case, you also need to show proof that you’re taking the appropriate actions to support your marginalized employees inside your organization.

Employer Branding

Blu Ivy Group

APRIL 18, 2023

The next challenge is getting your employees talking about the employment brand. It’s a combination of empowering employees with tools and resources to talk about their experience, while also developing talent strategies that are anchored in the EVP. Questions to ask regarding the EVP touchpoints in the employee experience.

Video Recruiting

Blu Ivy Group

MAY 27, 2021

But what about the employee experience (EX)? Historically , EX was defined by where people worked, the tools provided to employees , the organization ’ s commitment to employee success and their overall wellbeing. Culture Amp Defines? Employee experience ?as Is a strong engagement survey enough?

Talent Experience

Blu Ivy Group

FEBRUARY 23, 2022

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, Below are seven (7) ways the metaverse will impact employer brand and employee experience strategy in the next three – five years: . Remote Work Becomes Work from Anywhere.

Employer Branding

Blu Ivy Group

MAY 11, 2022

It has been two years since the summer of 2020, when diversity, equity, inclusion, and belonging (DEIB) became an urgent priority for many organizations as they reckoned with the systemic injustices and disparities within their workplaces. They deeply engrain this work to the employee experience. They also get caught in a catch-22.

Employer Branding

Blu Ivy Group

DECEMBER 7, 2021

In many cases, the most obvious hire for these professionals, will be a skill based one for a role like a recruitment marketing specialist or perhaps an expert social media manager. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitment marketing.

Employer Branding

Blu Ivy Group

NOVEMBER 19, 2021

Currently, this kind of proof of success would require sophisticated external data streams from social media and other platforms, as well as internal metrics on employee engagement and team performance. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding

Blu Ivy Group

MAY 19, 2022

The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. For businesses, you can ensure your corporate policies are communicated in advance of an employee’s return date, ensure managers are trained and lead with compassion and understanding, and your HR team reaches out to offer support.

Employer Branding

Blu Ivy Group

DECEMBER 7, 2021

It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Boost your company’s reputation by serving as great social proof of how you’re supporting your employees. Retain your employees by reinforcing all the benefits they get from working for you, beyond compensation.

Employer Branding

Blu Ivy Group

MARCH 2, 2023

Employees are more vocal than ever about what they need and want from their employer, but what a company does with this information is key. Why does [that impact] matter for business performance and for human work experience? We’re living in a hyper transparent technological age when it comes to the customer and employee experience.

Interview Software

Blu Ivy Group

FEBRUARY 2, 2022

This kind of ongoing strain doesn’t only diminish employee productivity and effectiveness; it also chips away at employer brand reputation at exactly the moment that companies — beset by labor shortages — are most in need of the kind of reputational capital that can speed recruitment and boost retention. Walk the Walk.

Employer Branding

Blu Ivy Group

JULY 19, 2023

Craft an Engaging Campus Recruitment Story When it comes to campus recruitment, there’s one powerful tool that can make all the difference: storytelling. Finally, keep up to date with what platforms and apps are currently popular with the population you are hoping to attract so that your efforts have the most impact.

Video Recruiting

Blu Ivy Group

JANUARY 5, 2023

The start of the new year can be a natural time to focus on leadership development as employees and employers ask themselves: W here do we want to go next ? Leadership is a core driver and success factor in creating extraordinary employee experiences, magnetic employer brands, and high-performance cultures.

Employer Branding

Blu Ivy Group

MARCH 21, 2022

More often than not, Employer Brand projects have been owned and led by Talent Acquisition executives and simply by nature of their sphere of responsibilities and influence, tend to lean too heavily on shorter term recruitment marketing platforms and campaigns. Productivity And Profitability. Influence and Privilege.

Employer Branding

Blu Ivy Group

DECEMBER 2, 2021

To establish a baseline of your audience’s needs and wants, we recommend a mix of qualitative and quantitative research with a broad cross section of current employees. When we create an Employee Value Proposition (EVP), it’s a strategic document. Step 2: Develop a Creative Concept.

Employer Branding

Blu Ivy Group

APRIL 27, 2022

those with less than 1500 employees) that want to engage in this work usually have limited resources or capacity. employees submitting a picture compared to professional photography), which can feel more authentic and engaging to prospective candidates. Tie everything back to your employee value proposition (EVP).

Employer Branding

Blu Ivy Group

OCTOBER 1, 2022

The purpose of the holiday is to honour Indigenous children who never returned home, as well as Survivors of the residential school system, their families, and their communities. The residential school system was in place from the 1880s to the 1990s. If students broke any of the rules, they were severely punished. Orange Shirt Day.

Employer Branding