Blu Ivy Group

JUNE 21, 2022

I worked in-house for many years in employer branding roles — and the prospect of leaving for a position at an agency always seemed daunting. A few months ago, I took the plunge and joined Blu Ivy as the Director of Employer Brand & Culture. Employer brand professionals love their work. They Love Their Jobs.

Employer Branding 105

Employer Branding High Performance Culture Recruitment Marketing Talent Acquisition 105

Blu Ivy Group

SEPTEMBER 16, 2021

This discovery should be framed to help support the transition, and can be conducted through surveys, employee workshops, informal check-ins and leadership briefings. Marketing leaders must also build a strategy to retain the best parts of both organizations’ acquired social media presence and industry goodwill. About Us .

Employer Branding 97

Employer Branding Talent Acquisition High Performance Culture Talent Experience 97

Blu Ivy Group

JUNE 29, 2022

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. It must convey your employee value proposition, offer up evidence of your company’s workplace culture, highlight the leadership, and belonging that the reader is looking for.

Employer Branding 105

Employer Branding Video Recruiting Hiring Software Talent Acquisition 105

Blu Ivy Group

AUGUST 12, 2021

Every company has its pros and cons, but if startups want to remain competitive and attract the best candidates, they need to fully understand what they bring to the table and figure out how to position themselves in a talent-driven job market. . Why Startups Need to Prioritize Their Employer Brand . Be honest and transparent.

Employer Branding 98

Employer Branding Strategy Hiring Software Talent Experience 98

Blu Ivy Group

FEBRUARY 23, 2022

We are about to move away from flat screen Zoom and MS Teams meetings to a virtual world that simulates the sensation that everyone is in the same place at the same time. . Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, So, what is it?

Employer Branding 98

Employer Branding Video Recruiting Hiring Software Onboarding Software 98

Blu Ivy Group

SEPTEMBER 23, 2021

There are two common requests that we get for employer branding services. They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Research can’t be a checkbox activity.

Employer Branding 98

Employer Branding Compliance Training Recruiting Software Talent Acquisition 98

Blu Ivy Group

AUGUST 5, 2022

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. It’s no secret that we’re living in turbulent times, and feelings of uncertainty are surfacing for both employers and employees across several industries.

Employer Branding 102

Employer Branding Talent Experience 10KC Metrics 102

Blu Ivy Group

JULY 8, 2021

A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. . About Us .

Employer Branding 98

Employer Branding High Performance Culture Talent Acquisition Talent Experience 98

Blu Ivy Group

DECEMBER 7, 2021

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Increase engagement and pride across your company.

Employer Branding 98

Employer Branding Certification Hiring Software Talent Experience 98

Blu Ivy Group

OCTOBER 20, 2021

.” When done correctly, responding to trending topics and fun cultural moments can be a great way to boost awareness and showcase the fun side of your Employer Brand. Here are a few tips for how to best leverage these moments from an Employer Branding perspective and how to avoid any social media snafus. About Us .

Employer Branding 95

Employer Branding How To Talent Acquisition High Performance Culture 95

Blu Ivy Group

AUGUST 29, 2024

However, as the research points out, EVPs need to evolve. Blog Contributor: James Powell Vice President Client Strategy & Creative Blu Ivy Group About Us Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

CHRO 52

CHRO HR Software Employer Branding Interview Software 52

Blu Ivy Group

MAY 19, 2022

My past life of travelling to client offices, industry research, sales calls, and leading presentations slowly faded into sleeplessness nights, playdates, and nurturing a beautiful tiny human. The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. Truthfully, anxiety set in.

Employer Branding 98

Employer Branding Talent Experience 10KC Talent Acquisition 98

Blu Ivy Group

AUGUST 5, 2021

Sephora’s “We Belong to Something Beautiful” brand platform , Reitman’s “Diversity is the Fabric of Canada ” and Mastercard True Name® Feature are just some examples of employers who are speaking publicly on their efforts to improve and spotlight diversity and inclusion in the workplace and the industries that they are a part of. .

Employer Branding 98

Employer Branding Diversity Talent Experience 10KC 98

Blu Ivy Group

JULY 29, 2021

The Employer Value Proposition (EVP) can be seen – or felt – through authentic but subtle cues that inspire the organization with a sense of togetherness. . The most well-established employer brands maintain a cohesive workplace culture through ongoing commitment and understanding. . Organizational Acceptance: . About Us

Strategy 98

Strategy Employer Branding Talent Experience 10KC 98

Blu Ivy Group

MARCH 8, 2022

Even before COVID, communication practices used by companies to provide information to employees evolved significantly to incorporate both interpersonal communication practices with enterprise-wide digital communication platforms like Slack, Poppulo, and Workvivo. This builds employee trust, confidence, and loyalty.

Recruiting Software 98

Recruiting Software Employer Branding Talent Acquisition High Performance Culture 98

Blu Ivy Group

FEBRUARY 9, 2022

That said, a lot of organizations struggle with overcoming silo mentality – something we’ve heard a lot of during our research over the years. . The Employee Value Proposition (EVP), when activated internally, is the foundation for how leaders communicate and deliver a consistent culture experience.

Employer Branding 98

Employer Branding Talent Acquisition High Performance Culture Talent Experience 98

Blu Ivy Group

DECEMBER 7, 2021

With the added budget and resources being allocated to Employer Branding going into 2022, many leaders are considering how to build out their employer brand bench. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitment marketing.

Employer Branding 52

Employer Branding Hiring Software Recruiting Software Talent Acquisition 52

Blu Ivy Group

DECEMBER 2, 2021

If the impressions on your job postings are up, or if you manage to create Employer Branding content that goes viral, that doesn’t necessarily mean that your number of qualified candidates will follow. That’s why it’s essential to design Employer Branding campaigns for deep impact. Step 2: Develop a Creative Concept. Be careful!

Employer Branding 52

Employer Branding Video Recruiting How To Recruitment Marketing 52

Blu Ivy Group

APRIL 27, 2022

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Audit your current employer brand content marketing.

Employer Branding 59

Employer Branding Video Recruiting Hiring Software Recruiting Software 59

Blu Ivy Group

APRIL 19, 2022

“How do you want to be perceived as an employer?”. This is the fundamental question we ask when we start our client journeys to create or refine their organizational employee value proposition (EVP) pillars and employer brand strategy. It is the gap between current and aspirational cultures.

Employer Branding 105

Employer Branding Planning Tools Recruiting Software Talent Experience 105

Blu Ivy Group

JULY 22, 2021

“Whether you’re just starting your Employer Brand journey, you’re well into it, or you consider your organization to be at expert level, there are always opportunities to improve because the world and the world of work continue to evolve.” About Us .

Talent Experience 98

Talent Experience 10KC Employer Branding Hiring Software 98

Blu Ivy Group

SEPTEMBER 19, 2022

Through the external talent research Blu Ivy conducts for many of our clients across North America, we often encounter talent segments who share personal stories of leaving an organization for an expanded role elsewhere yet return months later because they missed certain aspects about their old organization. Recruitment. Mentorship.

Employer Branding 52

Employer Branding Strategy Talent Experience 10KC 52

Blu Ivy Group

MARCH 15, 2022

Today we are sharing with you the why as well as to provide you with some deeper insights into what best employer brands are doing to drive greater impact out of their EVP work in 2022. Before we get too deep into the shifting Employer Brand and EVP tides, let’s revisit what an EVP is and why it is important to begin with.

Video Recruiting 105

Video Recruiting Trends Employer Branding Talent Experience 105

Blu Ivy Group

JUNE 21, 2023

In today’s competitive job market, organizations are constantly seeking innovative ways to attract and retain top talent. One strategy that has gained momentum is the implementation of an employer brand ambassador program. Firstly, it enhances employer branding efforts.

Employer Branding 52

Employer Branding Talent Experience 10KC High Performance Culture 52

Blu Ivy Group

MAY 11, 2022

As we know, great employer brands don’t just have EVPs or Diversity Value Propositions. Here are a few ways to ensure that your DEIB activities benefit and impact your overall employee experience and Employer Brand. To start, you should provide both formal and informal opportunities for feedback.

Employer Branding 105

Employer Branding Diversity Recruiting Software Talent Experience 105

Blu Ivy Group

JUNE 24, 2021

On top of this massive demographic shift, today’s employers are dealing with another pressing problem: they can’t find talent – even with staggering unemployment rates. . Clearly, there’s a disconnect between what employees want and what employers have to offer that can’t be blamed on the pandemic alone. or face the consequences. .

Employer Branding 81

Employer Branding Talent Experience 10KC Recruiting Software 81

Blu Ivy Group

DECEMBER 20, 2021

And that’s exactly why you shouldn’t overhaul your careers site, shouldn’t launch a new recruitment marketing campaign and shouldn’t expand your social channels. . Instead, now is when it’s most important to invest in research that will allow you to maintain a true audience-centered approach. About Us .

Employer Branding 52

Employer Branding Talent Acquisition Recruitment Marketing Talent Experience 52

Blu Ivy Group

JUNE 29, 2023

In today’s world of work, mindfulness is an important business practice that can enhance leadership effectiveness, personal mental health & wellbeing and contribute to a strong and differentiated employer brand. Mindful leadership plays a vital role in shaping and strengthening an authentic and human-centred employer brand.

Employer Branding 52

Employer Branding Talent Experience 10KC High Performance Culture 52

Blu Ivy Group

MARCH 2, 2023

For this team interview, we asked one of our newer team members, Shiloh, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Shiloh’s role is Director, Employer Brand & Culture.

Interview Software 52

Interview Software Employer Branding Recruiting Software HR Software 52

Blu Ivy Group

MAY 20, 2021

We are a world that has become accustomed to personalized marketing, news feeds and customer experiences – we now expect it in our workplaces. . For ma ny leaders, there is a perception that an Employee Value Proposition ( EVP ) is just for recruitment marketing. About Us .

Employer Branding 52

Employer Branding Strategy E-Recruitment Talent Experience 52

Blu Ivy Group

OCTOBER 4, 2023

Successful organizations understand the need to listen, develop, communicate, and ultimately activate their EVP, thereby progressing through an EVP journey that broadens their appeal as an employer of choice and creates impact that balances people, performance, profit, and organizational pride.

Employer Branding 52

Employer Branding Video Recruiting Talent Experience 10KC 52

Blu Ivy Group

JULY 19, 2023

To stand out from the crowd and connect with early talent, it’s crucial to have a strong employer brand that resonates with this target demographic’s career aspirations and personal values. Students crave an employer who will align with their personal values and offer plenty of growth opportunities.

Video Recruiting 52

Video Recruiting Employer Branding Recruiting Software Hiring Software 52

Blu Ivy Group

FEBRUARY 9, 2023

In my last blog post , I shared how whole human leadership development and human- centered growth can be a way to differentiate and bring your employer brand to life. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands, and high-performance cultures.

Assessment Software 80

Assessment Software Recruiting Software Tools Employer Branding 80

Blu Ivy Group

APRIL 10, 2023

It is important to involve employees, external talent, and leadership in the process to ensure that the EVP reflects the values, culture, and goals of the organization as well as the preferences and motivations of external talent. What kind of candidates do we want to attract and what is important to them in selecting an employer?

Employer Branding 52

Employer Branding Video Recruiting High Performance Culture Talent Experience 52

Blu Ivy Group

MAY 27, 2021

Start with the EVP and Employer Brand Manifesto. . Start by using your EVP research, engagement survey feedback, diversity pulse surveys and employee net promoter research , to uncover what your top three threats are in terms of delivering that EVP consistently. as much as 25% higher profits. . But it is more than that.

Talent Experience 59

Talent Experience 10KC Employer Branding Onboarding Software 59

Blu Ivy Group

SEPTEMBER 9, 2022

As an organization that prides itself on helping to build people-first cultures and world class employer brands, this is a topic that we wanted to address. According to the Human Resources Professionals Association (HRPA), quiet quitting centres around the rejection of hustle culture. What is quiet quitting?

Employer Branding 59

Employer Branding Retention and Turnover Talent Experience 10KC 59

Blu Ivy Group

JANUARY 5, 2023

The start of the new year can be a natural time to focus on leadership development as employees and employers ask themselves: W here do we want to go next ? Leadership is a core driver and success factor in creating extraordinary employee experiences, magnetic employer brands, and high-performance cultures.

Employer Branding 52

Employer Branding Company Planning Tools High Performance Culture 52