INDUSTRY INSIGHTS YOUR PEERS ARE READING
MARCH 7, 2019
Building an employer brand takes time. Having an employer brand isn’t where it should end, it isn’t something that should just exist to tick a box. So like consumers, you are required to attract them by promoting and marketing your brand. MORE
SEPTEMBER 24, 2019
As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand? MORE
MAY 29, 2018
The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand. Content strategy for your employer brand. MORE
MARCH 28, 2019
Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips and examples in this post. Employer Branding on Job Descriptions vs Company Career Page. MORE
NOVEMBER 29, 2018
Every day, video becomes more ingrained in our lives. You use video chats to catch up with friends and family. You watch videos online for entertainment. You learn new skills by watching how-to videos. Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Mobile devices make recording videos easy. MORE
SEPTEMBER 18, 2018
This Walmart video gets everything right when it comes to employer branding. As a Chris Stapleton fan, I love the use of his song “ Traveller” in this video dedicated to Walmart’s drivers. At the end of the video, there is a clear call to action. Politics aside. MORE
MARCH 27, 2018
With today’s job market and unemployment rates, there’s a big focus on branding oneself to be as attractive as possible to employers. But companies need to brand themselves as well—not just for customers, but to attract the best possible candidates. MORE
MAY 14, 2019
Studies suggest that not only do businesses with a solid employer branding plan attract 3.5 This, alone, is a good reason for you to read ahead and try to adopt a few employer branding best practices. What Exactly is Employer Branding? Create an Online Brand. MORE
OCTOBER 8, 2019
To stand out and attract top talent in today’s competitive hiring market, you need a strong employer brand. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand. MORE
OCTOBER 30, 2018
We explore everything HR needs to know about employer brands – from how yours might be harming your organisation, to how to improve it and communicate it to staff and candidates. Plenty of recruitment ‘experts’ and hiring platforms talk about a better employer brand being the secret to attracting and retaining great people in an increasingly competitive hiring market. But what exactly is an ‘employer brand’? What impact does it have on you as an employer? MORE
FEBRUARY 26, 2019
Storytelling is becoming the crux of employers’ brand strategy. Here are 5 effective strategies to strengthen your employer brand and attract more candidates: 1. The best way to present an authentic brand is by showcasing your employees. MORE
SEPTEMBER 27, 2017
Having just celebrated my one year work anniversary of joining the employer branding world (thanks, LinkedIn!), If you’re a company that is looking to get your employer brand strategy off the ground – and might not have $5 million to spend on a Super Bowl ad – how do you keep up? MORE
JANUARY 22, 2019
How do you find an employer branding consultant that will get you results? Many people call themselves employer branding consultants, but a good one will have expertise in several areas – each of them critical. Make sure that whoever you work with has the required expertise – the success of your employer brand depends on it. Employer branding is core to your entire culture. Strategy. Strategy. Employer Branding MORE
SEPTEMBER 12, 2016
It seems like most medium to large towns have that “it” employer. And that in a nutshell is great employment branding. Successful employment branding is the phrase: “I’ve heard they are a great place to work ” or “Wow! Successful branding starts with a good story. MORE
OCTOBER 25, 2017
Brands. It means employer brand comes first and jobs come second. The Tech Factor in Employer Branding Marketing your brand and your why means ditching the notion that jobs are the sun: not everything revolves around the roles you need to fill. Here's a look at how these technologies can help maximize your employer brand by boosting awareness, differentiating your message and nurturing candidates over time. A job is a job is a job. MORE
JULY 3, 2019
Curating an engaging employer brand and telling your story can position your company ahead of the competition as you look to attract top talent. Allowing them to stand out by bringing their brand to life. Video Storytelling. Video testimonials are another powerful element. MORE
NOVEMBER 13, 2018
You watch employee testimonial videos explaining everything they love about the company. This is a common issue with employer branding. But as soon as the job seeker has applied, employer branding takes the back seat. If you want to keep talent engaged throughout your virtual interview process, you need to keep employer branding incorporated in every step. Start including employer branding information with your virtual interview invitations. MORE
SEPTEMBER 6, 2018
Creating recruitment marketing content or employer branding for government contractors can be different than creating it for a commercial business. But, employee stories are still what your candidates are after, and it’s still the best strategy despite these challenges. MORE
MAY 24, 2019
In today’s candidate-driven market, a positive, definite employer brand is important for attracting and retaining top talent. With an employer profile, you have numerous opportunities to showcase your companies’ unique brand and culture. MORE
FEBRUARY 26, 2019
Storytelling is becoming the crux of employers’ brand strategy. Here are 5 effective strategies to strengthen your employer brand and attract more candidates: 1. The best way to present an authentic brand is by showcasing your employees. MORE
OCTOBER 9, 2018
According to the Society for Human Resource Management (SHRM), an employer brand is one of the most important parts of the employee value proposition. A strong employer branding strategy can greatly impact recruiting efforts to attract high-level candidates to your organization. MORE
SEPTEMBER 3, 2019
It's fitting that I waited until the 4th post in a 5-post series on recruiting and culture to talk about Employment Branding. . But the position of your employment brand is not the most important thing when it comes to linking your recruiting practices with your culture. MORE
AUGUST 22, 2019
If you’re asking yourself “How much should I budget for employer brand efforts”? ( And for the record, you should be budgeting for your employer brand efforts.) “What does a good employer branding strategy budget look like”? Or “How will my leadership even approve an employer branding budget”? The takeaway here is to tie your branding efforts to the metrics that define the success of your department. MORE
JANUARY 12, 2016
After all, you can’t tell a can of caviar from a can of cat food without some branding. This is what it’s like for job seekers researching your company, when you don’t have a clear employer brand. For those of you that have developed a strong brand, that’s music to your ears. MORE
JANUARY 18, 2019
In a candidate-driven market , it’s extremely important to hone in on your employer brand to attract the best talent. Quality candidates seek out employers and organizations that fit their skill set and also their values. MORE
APRIL 26, 2019
Event Name: Employer Branding Strategies Conference. Charlotte_Co : Employer Brand | Recruitment Marketing | Speaker | Talent Attraction | Equestrian | Scuba Diver |. VideoMyJob : Create, edit and share branded video job ads in minutes using your smartphone. MORE
JUNE 26, 2016
Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. A terrific example is this video from GoDaddy. MORE
OCTOBER 10, 2019
Your employer brand is bigger than you think. The people touching your employer brand reach far and wide. What does Netflix have to do with your employer brand? Former Employees: Not long ago I did a video on Boomerang candidates. MORE
OCTOBER 10, 2019
Your employer brand is bigger than you think. The people touching your employer brand reach far and wide. What does Netflix have to do with your employer brand? Former Employees: Not long ago I did a video on Boomerang candidates. MORE
APRIL 11, 2019
If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. MORE
MARCH 21, 2017
To attract the best job candidates and to retain your top employees, you need to build your employer brand. Employer branding is your company’s reputation in the eyes of the people who want to work for you. Building a positive employer brand is a long-term project. MORE
MAY 31, 2018
Today’s buzzword for Human Resource professionals is “branding.” While the term branding brings to mind Mad Men-style marketers, effective recruitment branding is not fiction. A strong employer brand equates to a talent pipeline waiting for the chance to join your team. MORE
NOVEMBER 7, 2016
Did you know that 50% of recruiters still don’t understand their own employer brands? This alarming figure translates easily the challenge organisations face to create a comprehensive employer branding strategy that will help them attract sought-after talent and resonate with current employees. Many business leaders believe naively that their organisation is an ideal place to work, and drive their employer branding strategy based on this assumption. MORE
JUNE 19, 2019
Well, the secret to competing for top talent is by communicating your employer brand and telling your story. Up to 80% of companies go unheard of to candidates because they don’t market their employer brand online. That is the power employer branding has. MORE
JULY 1, 2019
Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Employer Review Sites. Strategies to use. Employer Review Sites. MORE
HR Bartender
JUNE 26, 2016
Employment branding as we know it is gone. So is consumer branding. They are being merged together to create one company brand. A brand that will be used to attract and retain customers, candidates, and employees. A terrific example is this video from GoDaddy.
Outmatch
FEBRUARY 26, 2019
Storytelling is becoming the crux of employers’ brand strategy. Here are 5 effective strategies to strengthen your employer brand and attract more candidates: 1. The best way to present an authentic brand is by showcasing your employees.
Spark Hire
NOVEMBER 29, 2018
Every day, video becomes more ingrained in our lives. You use video chats to catch up with friends and family. You watch videos online for entertainment. You learn new skills by watching how-to videos. Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Mobile devices make recording videos easy.
The Magnet: Attract Candidates To You
JULY 1, 2019
Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Employer Review Sites. Strategies to use. Employer Review Sites.
Speaker: Audra Knight, Recruitment Operations Manager, Tenable
HRmarketer
APRIL 26, 2019
Event Name: Employer Branding Strategies Conference. Charlotte_Co : Employer Brand | Recruitment Marketing | Speaker | Talent Attraction | Equestrian | Scuba Diver |. VideoMyJob : Create, edit and share branded video job ads in minutes using your smartphone.
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The HR Capitalist
SEPTEMBER 3, 2019
It's fitting that I waited until the 4th post in a 5-post series on recruiting and culture to talk about Employment Branding. . But the position of your employment brand is not the most important thing when it comes to linking your recruiting practices with your culture.
Rezoomo
MAY 24, 2019
In today’s candidate-driven market, a positive, definite employer brand is important for attracting and retaining top talent. With an employer profile, you have numerous opportunities to showcase your companies’ unique brand and culture.
Rezoomo
JULY 3, 2019
Curating an engaging employer brand and telling your story can position your company ahead of the competition as you look to attract top talent. Allowing them to stand out by bringing their brand to life. Video Storytelling. Video testimonials are another powerful element.
Outmatch
FEBRUARY 26, 2019
Storytelling is becoming the crux of employers’ brand strategy. Here are 5 effective strategies to strengthen your employer brand and attract more candidates: 1. The best way to present an authentic brand is by showcasing your employees.
The Magnet: Attract Candidates To You
APRIL 11, 2019
If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.
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ViziRecruiter
JANUARY 18, 2019
In a candidate-driven market , it’s extremely important to hone in on your employer brand to attract the best talent. Quality candidates seek out employers and organizations that fit their skill set and also their values.
The Magnet: Attract Candidates To You
MARCH 28, 2019
Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips and examples in this post. Employer Branding on Job Descriptions vs Company Career Page.
Nextwave Hire
OCTOBER 10, 2019
Your employer brand is bigger than you think. The people touching your employer brand reach far and wide. What does Netflix have to do with your employer brand? Former Employees: Not long ago I did a video on Boomerang candidates.
Nextwave Hire
OCTOBER 10, 2019
Your employer brand is bigger than you think. The people touching your employer brand reach far and wide. What does Netflix have to do with your employer brand? Former Employees: Not long ago I did a video on Boomerang candidates.
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Rezoomo
JUNE 19, 2019
Well, the secret to competing for top talent is by communicating your employer brand and telling your story. Up to 80% of companies go unheard of to candidates because they don’t market their employer brand online. That is the power employer branding has.
Nextwave Hire
AUGUST 22, 2019
If you’re asking yourself “How much should I budget for employer brand efforts”? ( And for the record, you should be budgeting for your employer brand efforts.) “What does a good employer branding strategy budget look like”? Or “How will my leadership even approve an employer branding budget”? The takeaway here is to tie your branding efforts to the metrics that define the success of your department.
ViziRecruiter
OCTOBER 9, 2018
According to the Society for Human Resource Management (SHRM), an employer brand is one of the most important parts of the employee value proposition. A strong employer branding strategy can greatly impact recruiting efforts to attract high-level candidates to your organization.
Stories Incorporated HR
SEPTEMBER 24, 2019
As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand?
Recruiters Lineup
MAY 14, 2019
Studies suggest that not only do businesses with a solid employer branding plan attract 3.5 This, alone, is a good reason for you to read ahead and try to adopt a few employer branding best practices. What Exactly is Employer Branding? Create an Online Brand.
cipHR
OCTOBER 30, 2018
We explore everything HR needs to know about employer brands – from how yours might be harming your organisation, to how to improve it and communicate it to staff and candidates. Plenty of recruitment ‘experts’ and hiring platforms talk about a better employer brand being the secret to attracting and retaining great people in an increasingly competitive hiring market. But what exactly is an ‘employer brand’? What impact does it have on you as an employer?
Blu Ivy Group
JANUARY 22, 2019
How do you find an employer branding consultant that will get you results? Many people call themselves employer branding consultants, but a good one will have expertise in several areas – each of them critical. Make sure that whoever you work with has the required expertise – the success of your employer brand depends on it. Employer branding is core to your entire culture. Strategy. Strategy. Employer Branding
EmployeeConnect
NOVEMBER 7, 2016
Did you know that 50% of recruiters still don’t understand their own employer brands? This alarming figure translates easily the challenge organisations face to create a comprehensive employer branding strategy that will help them attract sought-after talent and resonate with current employees. Many business leaders believe naively that their organisation is an ideal place to work, and drive their employer branding strategy based on this assumption.
Rezoomo
MARCH 7, 2019
Building an employer brand takes time. Having an employer brand isn’t where it should end, it isn’t something that should just exist to tick a box. So like consumers, you are required to attract them by promoting and marketing your brand.
Spark Hire
NOVEMBER 13, 2018
You watch employee testimonial videos explaining everything they love about the company. This is a common issue with employer branding. But as soon as the job seeker has applied, employer branding takes the back seat. If you want to keep talent engaged throughout your virtual interview process, you need to keep employer branding incorporated in every step. Start including employer branding information with your virtual interview invitations.
PerformanceICreate
SEPTEMBER 12, 2016
It seems like most medium to large towns have that “it” employer. And that in a nutshell is great employment branding. Successful employment branding is the phrase: “I’ve heard they are a great place to work ” or “Wow! Successful branding starts with a good story.
Hireology
OCTOBER 8, 2019
To stand out and attract top talent in today’s competitive hiring market, you need a strong employer brand. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand.
Cornerstone On Demand
OCTOBER 25, 2017
Brands. It means employer brand comes first and jobs come second. The Tech Factor in Employer Branding Marketing your brand and your why means ditching the notion that jobs are the sun: not everything revolves around the roles you need to fill. Here's a look at how these technologies can help maximize your employer brand by boosting awareness, differentiating your message and nurturing candidates over time. A job is a job is a job.
Spark Hire
JANUARY 12, 2016
After all, you can’t tell a can of caviar from a can of cat food without some branding. This is what it’s like for job seekers researching your company, when you don’t have a clear employer brand. For those of you that have developed a strong brand, that’s music to your ears.
Workbright
MARCH 21, 2017
To attract the best job candidates and to retain your top employees, you need to build your employer brand. Employer branding is your company’s reputation in the eyes of the people who want to work for you. Building a positive employer brand is a long-term project.
Stories Incorporated HR
SEPTEMBER 6, 2018
Creating recruitment marketing content or employer branding for government contractors can be different than creating it for a commercial business. But, employee stories are still what your candidates are after, and it’s still the best strategy despite these challenges.
Hospital Recruiting
MAY 31, 2018
Today’s buzzword for Human Resource professionals is “branding.” While the term branding brings to mind Mad Men-style marketers, effective recruitment branding is not fiction. A strong employer brand equates to a talent pipeline waiting for the chance to join your team.
The Magnet: Attract Candidates To You
MAY 29, 2018
The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand. Content strategy for your employer brand.
TalentCulture
SEPTEMBER 27, 2017
Having just celebrated my one year work anniversary of joining the employer branding world (thanks, LinkedIn!), If you’re a company that is looking to get your employer brand strategy off the ground – and might not have $5 million to spend on a Super Bowl ad – how do you keep up?
exaqueo
SEPTEMBER 18, 2018
This Walmart video gets everything right when it comes to employer branding. As a Chris Stapleton fan, I love the use of his song “ Traveller” in this video dedicated to Walmart’s drivers. At the end of the video, there is a clear call to action. Politics aside.
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