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How to Transform Your Employees Into Powerful Brand Advocates

Cornerstone On Demand

A version of this article was originally published on the SmashFly blog. At the Transform Virtual Conference this year hosted by my company SmashFly, a marketing automation software for recruiters , I explained how you can unleash your employees as powerful brand advocates.

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Recruiters, It's Time to Start Texting Candidates

Cornerstone On Demand

A version of this article was originally published on the SmashFly blog. And just like artificial intelligence (AI), video interviewing and chatbot recruiting assistants are becoming more commonplace to help quickly screen candidates and quicken the hiring process, so too is texting. This weekend, it stood at 12,576.

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New Year – New Employees: Energize Your Recruitment Marketing Strategy in 2017

TalentCulture

As we prepare for the upcoming year, talent management may be the last thing on your mind. Who has time for recruitment marketing and talent management, right? Who has time for recruitment marketing and talent management, right? Talent is the foundation that your strategies and performance goals rely on.

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Improve the Candidate “Shopping” Experience

TalentCulture

Don’t shut the door on quality talent by lacking the right kind of messaging on your website; be sure to include clear employer brand language, employee stories, job-specific explanations, helpful career resources and more. Data from SmashFly states that 74% of candidates drop off of the apply process. candidates!)

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Top 4 Reasons Talent Pipelines are A No-Brainer

TalentCulture

Talent Pipelines are a place for nurturing leads. Like I mentioned before, if you properly build a talent pipeline, access to quality candidates allows you to communicate effectively. Think of those millions of people in different stages of employment. Are you in demand as an employer? This post is sponsored by SmashFly.

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The Nature vs. Nurture of Sourcing

TalentCulture

He had people live tweeting (and live gasping) over talent mining hacks and Boolean tricks. Sourcers want to find the candidates no one else can, and it’s these types of insider secrets that can help. Your candidate experience and employer brand needs to be working for you to nurture these candidates in their research phase.

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How to Better Use Employee Stories in Your Recruitment Marketing Strategy

TalentCulture

For more insights on recruitment marketing best practices employed by the world’s leading organizations, get a free download of SmashFly’s Recruitment Marketing Report Card for the 2015 Fortune 500. . Within the 2015 Fortune 500 companies, SmashFly found that 57% used employee stories on their career sites through either text or video.