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As candidate behavior changes, recruitment marketing is rising to the forefront

HRExecutive

As competition for talent intensifies, recruitment marketing—which likens candidate behavior to consumer behavior—has become a modern option for reaching job seekers. “Seventy-five percent of job seekers consider the employer brand as a factor before applying,” says Atwood. The United States is missing 1.7

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10 Top Recruitment Marketing Tools of 2024

Vantage Circle

Introduction In today’s job market, where candidates have more choices than ever, recruitment marketing has revolutionized how companies attract, engage, and retain top talent. What is a Recruitment Marketing Platform? Gone are the days of simply posting job ads and waiting for resumes to pile up.

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The Role of HR in Driving Corporate Sustainability Initiatives

Hppy

As the global focus on sustainability intensifies, Human Resources (HR) departments are evolving from traditional administrative roles to become key drivers of corporate sustainability initiatives. Candidates increasingly consider an organizations commitment to social responsibility when evaluating potential employers.

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17 Best Talent Acquisition Certification & Courses To Hone Your HR Skills

AIHR

If you’re an HR professional looking to boost your recruitment skills, top talent acquisition certifications can be a great way to grow. These programs not only help you build expertise but also serve as a clear sign of your qualifications, preparing you to tackle modern hiring challenges. Cost: $39.99

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Employee value proposition in action: Compelling real-world examples

Business Management Daily

As an employer or human resources manager, consider what candidates and employees bring to your business. Offering solid benefits and a compelling employer value proposition can help attract top talent and increase employee engagement and retention rates. But what do you give them in exchange?

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23 Recruitment Challenges To Overcome When Hiring Top Talent

AIHR

This proactive approach not only improves retention and reduces turnover,but it also safeguards your employer brand for long-term success. Focusing on Diversity, Equity, Inclusion, and Belonging (DEIB) helps your company meet legal requirements, strengthens your workforce, and shows your organization is ethical and future-focused.

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What Is Recruitment Marketing? | Talent Insight Group

The Talent Guide

Recruitment marketing is the external expression of your employer brand —how you present your organisation to the job market, both consciously and consistently. It applies established marketing principles to the talent acquisition process, swapping sales goals for talent attraction targets.