Blu Ivy Group

SEPTEMBER 9, 2021

With the new year just a few months away, HR professionals everywhere are fleshing out their 2022 Employer Brand Plan and getting ready to once again make the case for the resources they need to enhance employee experience, strengthen culture, retain staff and attract talent as we head into another year of change.

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Blu Ivy Group

APRIL 27, 2022

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Employer Brand Content Marketing 101.

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Employer Branding Video Recruiting Hiring Software Recruiting Software 59

Blu Ivy Group

JUNE 21, 2023

One strategy that has gained momentum is the implementation of an employer brand ambassador program. This program involves engaging employees as brand advocates, empowering them to share their positive experiences and promote the organization’s values and culture.

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Blu Ivy Group

JULY 19, 2023

This year, there is a resurgence in the volume of companies who are making visits to campuses across the country a key part of their talent attraction strategy. Students crave an employer who will align with their personal values and offer plenty of growth opportunities. Today’s students seek more than just a job.

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Blu Ivy Group

SEPTEMBER 19, 2022

What does this mean for your employer brand? Employees that leave can be terrific brand ambassadors for your company. Director, Employer Brand & Culture. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. Blu Ivy Group.

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Blu Ivy Group

NOVEMBER 9, 2021

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. . About Us .

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Blu Ivy Group

SEPTEMBER 18, 2023

As you start to consider and plan for your employer brand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together. For many, 2023 has been a year filled with uncertainty of what lies ahead economically.

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Blu Ivy Group

FEBRUARY 23, 2022

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. Experiential designers and narrators will become key roles in employer brand in the near future. .

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Blu Ivy Group

JULY 29, 2021

After over a year of instability, it has become increasingly clear how critical it is to not only invest in DEI strategy, but also to ensure that the outcomes are creating an authentic and meaningful cultural evolution in the organization. . Implementing a DEI strategy is a journey with no final destination. About Us .

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Blu Ivy Group

NOVEMBER 19, 2021

This has been an eventful few years for employer branding, to put it mildly. Beyond mid-term strategies and short-term tactics lies the chance to get ahead of the curve and create transformative impact. With this in mind, we’ve gathered some intelligence for you on what’s coming next for employer branding.

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Blu Ivy Group

JANUARY 26, 2022

Every year, we take a look at our top-performing blog posts of the year. And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. How to Build Your Employer Brand Plan for 2022. Global Employer Brand Trends of 2021.

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Blu Ivy Group

OCTOBER 4, 2023

An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. Walking the talk is what truly sets employers of choice apart. Alignment is another critical part of this stage.

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Blu Ivy Group

DECEMBER 7, 2021

With the added budget and resources being allocated to Employer Branding going into 2022, many leaders are considering how to build out their employer brand bench. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitment marketing.

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Blu Ivy Group

DECEMBER 2, 2021

1 factor that they expect to influence or disrupt their business strategy within the next 12 months. If the impressions on your job postings are up, or if you manage to create Employer Branding content that goes viral, that doesn’t necessarily mean that your number of qualified candidates will follow.

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Blu Ivy Group

SEPTEMBER 12, 2024

In the rapidly evolving landscape of talent acquisition, companies are constantly seeking innovative recruitment marketing strategies and tactics to attract, engage, and retain top talent. Check out our previous blog on creating external employer brand awareness here!

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Analytics in HR

JANUARY 25, 2024

Did you know that companies with a strong talent management strategy increase their revenue 2.2x In this article, we’ll walk you through the steps to develop a talent management strategy that aligns with your strategic priorities, enhances employee engagement, and transforms your workforce’s skills. and their profits 1.5x

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Blu Ivy Group

JULY 13, 2022

In the current labor landscape , a lack of focus on candidate experience can be disastrous for your employer brand. More than ever before, jobseekers are expecting that potential employers make them feel connected and inspired at each step. They expect far more than just a time-for-money exchange.

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Blu Ivy Group

MAY 16, 2023

In the EVP and culture work we co-create with companies at Blu Ivy Group we hear several related questions come up repeatedly over the past 18 months: What used to work is not working anymore. How can we keep up and evolve our culture without completely losing who we are? What are we doing wrong? Everything is different now.

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Blu Ivy Group

SEPTEMBER 26, 2024

The process is not just about strategy and tactics – it should reflect a journey that has culminated in a deeper understanding of your employee values and work culture identity. Build a Strong Employer Brand: Distinguish: your organization as an employer of choice. What Does EVP Activation Mean?

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Blu Ivy Group

MAY 20, 2021

In fact, unless you have an extremely healthy marketing budget, your employer brand and reputation are currently based on what talent is sharing about th eir personal experiences more than any of your recruitment marketing campaigns. About Us .

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Blu Ivy Group

AUGUST 29, 2024

Technological integration also helps HR teams better understand and measure their impact on business outcomes. Enabling HR to invest in consultative partnerships can bolster their capacity to manage both day-to-day operations and strategic projects. Resourcing and Support: HR leaders are calling for more resources.

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CHRO HR Software Employer Branding Interview Software 52

Blu Ivy Group

MARCH 2, 2023

For this team interview, we asked one of our newer team members, Shiloh, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Shiloh’s role is Director, Employer Brand & Culture.

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Blu Ivy Group

AUGUST 15, 2024

While the outcomes from this shift are both good (resiliency) and bad (miscommunication & disengagement), there is a simple challenge that arises – how do you proactively manage a constantly evolving digital experience so that your culture and critical behaviors don’t get lost in the technological shuffle?

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CHRO Onboarding Software Planning Tools Recruiting Software 59

Analytics in HR

AUGUST 6, 2024

The role of the Head of People and Culture How to build a People and Culture department Key functions of the People and Culture department The role of the People and Culture team People and Culture strategies for HR professionals 3 company examples of successful People and Culture teams and practices What is People and Culture?

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Blu Ivy Group

JULY 22, 2021

“Whether you’re just starting your Employer Brand journey, you’re well into it, or you consider your organization to be at expert level, there are always opportunities to improve because the world and the world of work continue to evolve.” About Us .

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Blu Ivy Group

JULY 8, 2021

A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. . About Us .

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Blu Ivy Group

JANUARY 12, 2024

Just as a personalized fitness plan addresses your unique needs, a tailored EVP enhances your employer brand, ensuring that every HR move contributes to the holistic well-being of your organizational health. Invest time in crafting a narrative that encapsulates the unique culture and values of your organization.

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HR Lineup

JULY 25, 2024

It encompasses the benefits, services, and experiences that HR provides to employees, managers, and the organization as a whole. Talent Acquisition and Retention Talent Acquisition: Employer Branding: Creating a strong employer brand that attracts high-quality candidates by highlighting the organization’s culture, values, and benefits.

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HR Software Hiring Software Assessment Software Onboarding Software 52

Blu Ivy Group

MARCH 9, 2023

For this team interview, we asked one of our newer team members, Andrea, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Andrea’s role is Director, Employer Brand & Culture.

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Blu Ivy Group

JANUARY 5, 2023

Part of our work at Blu Ivy Group in helping organizations define, develop, and implement Employer Brand strategies includes working with industry leaders to design and align their leadership journey. How do we create a culture of authentic and inclusive leadership for all employees on our team?

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Blu Ivy Group

APRIL 18, 2023

The next challenge is getting your employees talking about the employment brand. It’s a combination of empowering employees with tools and resources to talk about their experience, while also developing talent strategies that are anchored in the EVP. Here are some strategies to consider: 1.

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Video Recruiting Hiring Software Employer Branding Interview Software 52

Blu Ivy Group

SEPTEMBER 2, 2021

To preserve a textured understanding of the resulting insights, we make sure that the same people running our focus groups are involved in the creation of the end strategy and campaigns. The balance between push and pull strategies will help to make sure your job postings are there when candidates are inspired to hunt for a new opportunity.

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Blu Ivy Group

FEBRUARY 9, 2023

The iEQ9 helps individuals illuminate their greatest strengths and gifts ( or Essence) as well as how we might be getting in our own way when we fixate on Ego. Unlike some other personal development frameworks, the goal of the Integrative Enneagram is NOT to place you in a box or to provide you with a static personality type.

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Zoho People

NOVEMBER 8, 2021

Over the years, more emphasis has been placed on developing stronger human capital management (HCM) strategies , especially considering their impact on employee experience , productivity , and satisfaction. Only then will your organization's HCM strategies align with your workforce in an effective way. One system feeds into the other.

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Blu Ivy Group

MAY 11, 2022

As we know, great employer brands don’t just have EVPs or Diversity Value Propositions. Here are a few ways to ensure that your DEIB activities benefit and impact your overall employee experience and Employer Brand. And how do you verify they don’t harm the groups they aim to help?

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Blu Ivy Group

DECEMBER 20, 2021

If you want results, you can’t skimp on strategy. But that site will only drive the results you’re seeking if you shape a targeted strategy first. A thorough strategy incorporates an understanding of your audience, the competitive landscape and your business objectives. Why strategy is so essential right now.

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Blu Ivy Group

MARCH 8, 2022

The practice of sharing business strategies, goals, and cultural values to employees has always been an essential component of high-performing, people-first cultures. You can then use this chart to help guide you in deciding how each communication initiative can be delivered most effectively.

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