Blu Ivy Group

MAY 5, 2025

At Blu Ivy Group, we founded our company on one simple truth: when culture, leadership, and reputation are strong and aligned, business performance follows. Its a dashboard designed for CEOs and executive teams to track the cultural signals that matter most to business performance. You can pivot faster.

Metrics 52

Metrics Employer Branding HR Software Recruiting Software 52

Ongig

NOVEMBER 26, 2024

7 Manhattan Beach, CA 1/9/25 TCSHRM - HR Department of 1 - Special Interest Group (SIG) Jan. 27-29 Ottawa, Canada & Virtual 2/3/25 Culture and Engagement Executive Summit Feb. 17-19 Las Vegas, NV 3/24/25 SSOW Shared Services & Outsourcing Week Conference Mar. 27-29 Atlanta, GA 1/27/25 Cannexus Jan.

Conference 52

Conference HR Software AI Recruiting HR Planning 52

Blu Ivy Group

MARCH 21, 2022

Kudos’ are short, public thank you messages that recognize “someone doing something helpful, cool, or in any way impactful to you.” Author: Megan Raftery, Director Employer Brand and Culture, Blu Ivy Group Inc. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

High Performance Culture 105

High Performance Culture Employer Branding Hiring Software Talent Experience 105

Blu Ivy Group

AUGUST 19, 2021

Enter the world of employer branding and recruitment marketing. Employer Brand Strategy by definition, is the process of managing and influencing your reputation and experience as an employer. It is a strategy that encompasses everything a company does to position the organization as an employer of choice.” .

Employer Branding 98

Employer Branding Video Recruiting Hiring Software Recruiting Software 98

Blu Ivy Group

SEPTEMBER 16, 2021

Then they must establish processes and provide resources to help teams in both companies make the transition to working together. This discovery should be framed to help support the transition, and can be conducted through surveys, employee workshops, informal check-ins and leadership briefings. About Us .

Employer Branding 97

Employer Branding Talent Acquisition High Performance Culture Talent Experience 97

Blu Ivy Group

AUGUST 12, 2021

Why Startups Need to Prioritize Their Employer Brand . An employer brand is a combination of how the market, current employees, and potential employees view the company. If you have employees, you have an employer brand –?even 5 Key Employer Branding Tips for Startups . Don’t skip the basics.

Employer Branding 98

Employer Branding Strategy Hiring Software Talent Experience 98

Blu Ivy Group

JULY 26, 2023

As a global leader and pioneer in Employer Branding, Blu Ivy Group has been helping hundreds of clients from around the world over the past decade. Today, we are excited to share our refreshed brand look-and-feel that aligns with our human- centred approach to employer branding.

Employer Branding 98

Employer Branding Recruiting Software Recruitment Marketing Talent Experience 98

Blu Ivy Group

SEPTEMBER 9, 2021

With the new year just a few months away, HR professionals everywhere are fleshing out their 2022 Employer Brand Plan and getting ready to once again make the case for the resources they need to enhance employee experience, strengthen culture, retain staff and attract talent as we head into another year of change.

Employer Branding 105

Employer Branding Recruitment Marketing Talent Experience 10KC 105

Blu Ivy Group

JUNE 29, 2022

In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employer brand platform. It must convey your employee value proposition, offer up evidence of your company’s workplace culture, highlight the leadership, and belonging that the reader is looking for.

Employer Branding 105

Employer Branding Video Recruiting Hiring Software Talent Acquisition 105

Blu Ivy Group

JULY 6, 2022

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market. Director Business Development.

Employer Branding 98

Employer Branding Video Recruiting Recruiting Software Onboarding Software 98

Blu Ivy Group

AUGUST 5, 2022

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. It’s no secret that we’re living in turbulent times, and feelings of uncertainty are surfacing for both employers and employees across several industries.

Employer Branding 102

Employer Branding Talent Experience 10KC Metrics 102

Blu Ivy Group

NOVEMBER 9, 2021

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. . About Us .

Employer Branding 98

Employer Branding Planning Tools Video Recruiting Hiring Software 98

Blu Ivy Group

JUNE 21, 2022

I worked in-house for many years in employer branding roles — and the prospect of leaving for a position at an agency always seemed daunting. A few months ago, I took the plunge and joined Blu Ivy as the Director of Employer Brand & Culture. Employer brand professionals love their work.

Employer Branding 105

Employer Branding High Performance Culture Recruitment Marketing Talent Acquisition 105

Blu Ivy Group

NOVEMBER 3, 2021

We often see employers fall into the trap of approaching their Employer Brand or Employee Value Proposition (EVP) like a theoretical idea – a static concept that lives in a slide deck, shared with your staff and new candidates, and then never thought of again. That’s why it’s up to you to set them up for success. .

Employer Branding 98

Employer Branding 10KC Talent Experience Talent Acquisition 98

Blu Ivy Group

SEPTEMBER 23, 2021

There are two common requests that we get for employer branding services. They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Employer Branding is a meaningful journey of engagement.

Employer Branding 98

Employer Branding Compliance Training Recruiting Software Talent Acquisition 98

Blu Ivy Group

DECEMBER 7, 2021

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Great Place to Work.

Employer Branding 98

Employer Branding Certification Hiring Software Talent Experience 98

Blu Ivy Group

OCTOBER 20, 2021

.” When done correctly, responding to trending topics and fun cultural moments can be a great way to boost awareness and showcase the fun side of your Employer Brand. Here are a few tips for how to best leverage these moments from an Employer Branding perspective and how to avoid any social media snafus.

Employer Branding 95

Employer Branding How To Talent Acquisition High Performance Culture 95

Blu Ivy Group

MAY 19, 2022

The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. I was anticipating returning to work full-time but decided on a gentle return with flexible work hours to help with my transition and my daughter’s introduction to full-time daycare. If you need help, don’t be afraid to ask.

Employer Branding 98

Employer Branding Talent Experience 10KC Talent Acquisition 98

Blu Ivy Group

FEBRUARY 23, 2022

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. Experiential designers and narrators will become key roles in employer brand in the near future. .

Employer Branding 98

Employer Branding Video Recruiting Hiring Software Onboarding Software 98

Blu Ivy Group

APRIL 27, 2022

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Employer Brand Content Marketing 101.

Employer Branding 59

Employer Branding Video Recruiting Hiring Software Recruiting Software 59

Blu Ivy Group

AUGUST 5, 2021

Sephora’s “We Belong to Something Beautiful” brand platform , Reitman’s “Diversity is the Fabric of Canada ” and Mastercard True Name® Feature are just some examples of employers who are speaking publicly on their efforts to improve and spotlight diversity and inclusion in the workplace and the industries that they are a part of. .

Employer Branding 98

Employer Branding Diversity Talent Experience 10KC 98

Blu Ivy Group

JULY 8, 2021

A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. . About Us .

Employer Branding 98

Employer Branding High Performance Culture Talent Acquisition Talent Experience 98

Blu Ivy Group

NOVEMBER 19, 2021

This has been an eventful few years for employer branding, to put it mildly. With this in mind, we’ve gathered some intelligence for you on what’s coming next for employer branding. We know employer branding works, but the reality is that it’s very hard to tie individual campaigns to specific changes in data points.

Employer Branding 52

Employer Branding Recruiting Software Planning Tools Talent Acquisition 52

Blu Ivy Group

JULY 29, 2021

A DEI Value Proposition (DVP) must be anchored in authentic experience for it to help elevate your DEIB and employee experience strategies as well as your employees’ responses to them. The most well-established employer brands maintain a cohesive workplace culture through ongoing commitment and understanding. .

Strategy 98

Strategy Employer Branding Talent Experience 10KC 98

Blu Ivy Group

JUNE 21, 2023

One strategy that has gained momentum is the implementation of an employer brand ambassador program. This program involves engaging employees as brand advocates, empowering them to share their positive experiences and promote the organization’s values and culture. Firstly, it enhances employer branding efforts.

Employer Branding 52

Employer Branding Talent Experience 10KC High Performance Culture 52

Blu Ivy Group

JULY 22, 2021

“Whether you’re just starting your Employer Brand journey, you’re well into it, or you consider your organization to be at expert level, there are always opportunities to improve because the world and the world of work continue to evolve.” Perceived inclusion is a key decision-making factor for prospective job applicants.

10KC 98

10KC Talent Experience Employer Branding Hiring Software 98

Blu Ivy Group

JANUARY 26, 2022

Every year, we take a look at our top-performing blog posts of the year. And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. How to Build Your Employer Brand Plan for 2022. Global Employer Brand Trends of 2021.

Employer Branding 52

Employer Branding Talent Experience 10KC Recruitment Marketing 52

Blu Ivy Group

MAY 16, 2023

In the EVP and culture work we co-create with companies at Blu Ivy Group we hear several related questions come up repeatedly over the past 18 months: What used to work is not working anymore. If we want to successfully help our team members and leaders to develop these soft skills, self-awareness is a pre-requestee.

Recruiting Software 98

Recruiting Software Employer Branding Planning Tools High Performance Culture 98

Blu Ivy Group

FEBRUARY 2, 2022

This kind of ongoing strain doesn’t only diminish employee productivity and effectiveness; it also chips away at employer brand reputation at exactly the moment that companies — beset by labor shortages — are most in need of the kind of reputational capital that can speed recruitment and boost retention.

Employer Branding 52

Employer Branding Staffing Software Recruiting Software Talent Acquisition 52

Blu Ivy Group

OCTOBER 14, 2021

Employers will do best in the post-pandemic world if they avoid paying lip-service to the notion of flexibility, and instead trust employees to be responsible for team goals without micromanaging how they get there. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding 98

Employer Branding Video Recruiting Talent Experience 10KC 98

Blu Ivy Group

SEPTEMBER 2, 2021

To preserve a textured understanding of the resulting insights, we make sure that the same people running our focus groups are involved in the creation of the end strategy and campaigns. The balance between push and pull strategies will help to make sure your job postings are there when candidates are inspired to hunt for a new opportunity.

Recruitment Marketing 103

Recruitment Marketing Recruiting Software Recruitment Employer Branding 103

Blu Ivy Group

DECEMBER 7, 2021

With the added budget and resources being allocated to Employer Branding going into 2022, many leaders are considering how to build out their employer brand bench. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitment marketing.

Employer Branding 52

Employer Branding Hiring Software Recruiting Software Talent Acquisition 52

Blu Ivy Group

DECEMBER 20, 2021

Is building an Employer Brand on your 2022 to-do list? The job market is fierce right now and having a solid Employer Brand is no longer a “nice to have” – it’s one of the best ways to compete. But just like Rome, your Employer Brand can’t be built in a day, and it can take time for it to reach its full potential.

Employer Branding 52

Employer Branding Video Recruiting Talent Experience 10KC 52

Blu Ivy Group

AUGUST 25, 2022

It’s time to add another chapter to your company’s Brand Bible: Your employer brand strategy. In the age of the Great Resignation, the Great Attrition and Glassdoor, it’s never been more important for organizations to have the kind of employer brand strategy that will attract the best and brightest talent to your company.

Employer Branding 52

Employer Branding Strategy Talent Experience 10KC 52

Blu Ivy Group

MAY 11, 2022

As we know, great employer brands don’t just have EVPs or Diversity Value Propositions. Here are a few ways to ensure that your DEIB activities benefit and impact your overall employee experience and Employer Brand. Let’s say, if you’ve established employee resource groups, what are their goals?

Employer Branding 105

Employer Branding Diversity Recruiting Software Talent Experience 105

Blu Ivy Group

JUNE 17, 2021

The jobs numbers also make it abundantly clear that employers are facing a serious challenge when it comes to filling open positions: In April, the most recent month for which numbers are available, the number of U.S. This is the time for an internal employer brand marketing campaign. job openings surged to 9.3 About Us .

Talent Experience 98

Talent Experience 10KC Recruitment Employer Branding 98

Blu Ivy Group

SEPTEMBER 19, 2022

These groups can be established on LinkedIn, Facebook, Slack, or other channels. These alumni groups create an opportunity to keep the relationships you have with former employees going, reinforce the positive aspects about your organization, and provide a forum for sharing information and ideas. Director, Employer Brand & Culture.

Employer Branding 52

Employer Branding Strategy Talent Experience 10KC 52