This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We see organizations becoming increasingly transparent in their diversity and inclusion efforts. PerformativeDiversity: Over-Promising, Under-Delivering . However, promises with unclear or unattainable goals leave people – especially the diverse or marginalized populations – feeling left behind, forgotten, or lied to.
Too often, leaders assume employer branding is really just another name for recruitmentmarketing. But employer branding is far more effective both internally and externally when it encompasses culture, internal communications, employee experience and organizational efficiency as well. 3 — Respond to Pandemic Burnout.
The issue of diversity, equity, inclusion (DEI) is an ongoing challenge for organizations around the world. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
When we break it down – Diversity, Equity, Inclusion and Belonging – we see how the employee experience motivates an employee to be their best self and achieve their highest level of engagement: . . Diversity: The psychological, physical and unique social differences that occur among any and all individuals. .
In the EVP and culture work we co-create with companies at Blu Ivy Group we hear several related questions come up repeatedly over the past 18 months: What used to work is not working anymore. How can we keep up and evolve our culture without completely losing who we are? What are we doing wrong? Everything is different now.
It has been two years since the summer of 2020, when diversity, equity, inclusion, and belonging (DEIB) became an urgent priority for many organizations as they reckoned with the systemic injustices and disparities within their workplaces. As we know, great employer brands don’t just have EVPs or Diversity Value Propositions.
Diversity of thought and spontaneous connections are key to innovation, problem solving and growth. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. Prioritize True (and Varied) Connection.
Changes in employee values: Workplace flexibility, remote opportunities, well-being, work-life balance and diversity, equity, inclusion, and belonging (DEI) are now essential to embed into EVP messaging. Diversity Value Propositions. Overall, we love HubSpot’s EVP because they don’t treat it as a recruitmentmarketing message alone.
A wide spectrum of employment attributes are explored such as innovation and impact, flexibility, learning and development; diversity, equity, inclusion, and belonging; commitment to wellbeing; compensation and total rewards; health care benefits and, yes, aspirational-leaning career advancement opportunities.
While working with your HR partners, ensure that your DEIB leadership has a voice and shares inclusive language and messaging to enable your posting to connect with a richer and more diverse talent pool. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
These are the true benefits that your potential talent will buy into, so make sure to highlight them on your careers page and in your recruitmentmarketing efforts. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. Be honest and transparent.
Diversity and Belonging. A non-physical office and virtual team will enable employers to hire internationally, truly providing access to the best, most diverse talent in the world. . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
In many cases, the most obvious hire for these professionals, will be a skill based one for a role like a recruitmentmarketing specialist or perhaps an expert social media manager. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitmentmarketing.
How do I support significant action around Diversity, Equity and Inclusion? If you’re responsible for recruitmentmarketing, consider joining forces with the professionals responsible for employee experience and change management. Do you have a Diversity, Equity, and Inclusion Value Proposition?
We are a world that has become accustomed to personalized marketing, news feeds and customer experiences – we now expect it in our workplaces. . For ma ny leaders, there is a perception that an Employee Value Proposition ( EVP ) is just for recruitmentmarketing.
For example, suppose you’re going to make a public statement, like publishing a social post in solidarity with a social justice movement or use pictures of diverse employees on your career pages. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
This tool is all about self-awareness, motivation, empathy, growth, and (ultimately) performance. Blog author: James Powell VP, Client Strategy & Experience Blu Ivy Group About Us Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands, and high-performancecultures.
Changes in the Employer Branding Landscape from the Past to the Present The journey of employer branding from being a neglected area siloed in HR departments is evolving to becoming a strategic organizational imperative for many human-centred organizations that want to prioritize the balance of people, performance, profit, and organizational pride.
More diverse candidates, more diverse stories – and so on. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. Think about the talent personas you want to attract and feature employees like them and stories you know will matter to them.
Four different awards are released each quarter, culminating in the biggest awards given at the end of the year: Best Places to Work, Best CEOs, Best Companies for Women, and Best Companies for Diversity. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Start by using your EVP research, engagement survey feedback, diversity pulse surveys and employee net promoter research , to uncover what your top three threats are in terms of delivering that EVP consistently. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Talented individuals actively seek organizations that prioritize employee well-being, growth opportunities, and a positive work culture. Blog Contributor: James Powell Vice President Client Experience Blu Ivy Group About Us Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Leadership is a core driver and success factor in creating extraordinary employee experiences, magnetic employer brands, and high-performancecultures. Can we develop differentiated leadership strategies and initiatives that help us attract and retain our diverse talent needs?
Rather than sharing corporate DEI statements or diversity numbers, the best employer brands are talking about the specific actions they’re taking to build a more inclusive workspace and how they involve their employees every step of the way.
Authenticity is also a significant enabler of belonging and diversity, equity, and inclusion (DEI). Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
You need to look at the issue from multiple perspectives, as it can impact many facets of your employee experience – from recruitment and hiring to retention and engagement. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Others may influence your employer brand and diversity equity and inclusion reputation in ways you cannot control. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. The experiences of candidates who aren’t good fits for the role are just as important.
The same goes for diversity and inclusion. Two-thirds (68.7%) of global respondents stated that diversity and inclusion is more important to them than ever, and over half wouldn’t work for a company struggling in this area. . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
And that kind of admission is the first step to centering the experiences of diverse employees.” . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. “They want to do something, but they just don’t know what to do and how to make sure it’s enough.
Best Practice: Collaborate with high-performing individuals to craft a communication strategy explaining the benefits of returning to the office. Utilize diverse channels and inject creativity into the messaging. Leverage the Employee Value Proposition (EVP): Understanding what motivates employees is paramount.
We organize all of the trending information in your field so you don't have to. Join 318,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content