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But despite their track records, organizations are ramping up investments in DEI to compensate for the waves of loss, adversity, barriers and change across the workforce – and rightfully so. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
A wide spectrum of employment attributes are explored such as innovation and impact, flexibility, learning and development; diversity, equity, inclusion, and belonging; commitment to wellbeing; compensation and total rewards; health care benefits and, yes, aspirational-leaning career advancement opportunities.
Instead of leading with pay and perks, think about what your organization offers your employees beyond compensation. These are the true benefits that your potential talent will buy into, so make sure to highlight them on your careers page and in your recruitmentmarketing efforts. Be honest and transparent.
If you’re responsible for recruitmentmarketing, consider joining forces with the professionals responsible for employee experience and change management. Labor shortages are transforming the way companies recruit and retain talent, and eager employers are boosting compensation. Global Employer Brand Trends of 2021.
In many cases, the most obvious hire for these professionals, will be a skill based one for a role like a recruitmentmarketing specialist or perhaps an expert social media manager. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitmentmarketing.
Incentives within an organizational context are considered hygiene factors and include external elements like compensation, status, titles, job security, benefits, and special perks. How do we improve pathways to growth and development and unlock our full creative potential as a leadership team and as an organization?
Retain your employees by reinforcing all the benefits they get from working for you, beyond compensation. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. Increase engagement and pride across your company.
It can be tough to compete on compensation alone. . If you have a compelling Employer Brand story to tell and a persuasive offer to provide beyond your compensation package, you can still win the race. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Many organizations invested heavily in their EVPs and associated recruitmentmarketing campaigns during the pandemic. It’s not just about making frequent posts that highlight the positive aspects of your organization, nor is it about highcompensation.
Changes in the Employer Branding Landscape from the Past to the Present The journey of employer branding from being a neglected area siloed in HR departments is evolving to becoming a strategic organizational imperative for many human-centred organizations that want to prioritize the balance of people, performance, profit, and organizational pride.
Employer branding is not only about a total reward/benefit package; compensation alone cannot be the only differentiator as there will always be other organizations willing to offer more. Your target audience and applicant pool are online actively and passively engaging with your brand.
That’s why, in addition to describing your company and the role itself, your job description should highlight the more competitive aspects of your compensation package, like the salary, benefits, and perks. . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
When it comes to choosing their next opportunity, employees are much more discerning (and have more negotiating power over things like remote-only working, and compensation). This is thanks to an historically tight job market where, even with the possibility of a recession looming, there are two open jobs for every unemployed worker.
Here are the top five employer brand trends we see in the market and their meaning for your company: Employer Brand Trend 1. Supply & Compensation. In response, many companies are increasing compensation to win over talent and retain young employees. In June 2021, there were a record 10.1 million open jobs in the U.S.,
This is the time to invest in your talent organization’s marketing skill set — creating short-term impact and beginning to build the long-term strategy and infrastructure you will need to stay competitive. With such a wide open labor marketplace, it’s challenging for most companies to compete on compensation alone.
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