Nudge, nudge, hint, hint: how nudge theory can influence employees’ decisions
cipHR
APRIL 4, 2019
Thaler and Sunstein expanded on this theory in 2008’s Nudge: Improving Decisions about Health, Wealth, and Happiness. But it left these employees with only the state pension waiting in retirement. One of the items the book explores is choice architecture. So it may not be the correct option for everyone, despite its intentions.
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