Blu Ivy Group

JULY 22, 2021

The digitization of the workplace has fundamentally reshaped the employee experience. It is important to understand what has changed so that we can continue to optimize employee experiences in an authentic and meaningful way. . Employee Experience: the consistency and quality of interactions that an employee has with a company. .

Talent Experience

Blu Ivy Group

NOVEMBER 3, 2021

Your people managers may or may not have been directly involved in the development of an EVP, but they’re the most critical to implementing it into the employee experience. In exchange for their value (skills, experience, personality, etc.), What are the growth opportunities, culture, and benefits? Know the EVP inside and out.

Employer Branding

Blu Ivy Group

AUGUST 19, 2021

This is why more and more companies are saying goodbye to traditional recruiting methods and adopting more progressive strategies that will give them a competitive advantage. . Enter the world of employer branding and recruitment marketing. Why Recruitment Marketing Alone Can Miss the Mark .

Employer Branding

Blu Ivy Group

JUNE 17, 2021

It’s an alarming notion, especially given the skilled talent shortage that already has many CHROs looking anxiously toward the future — and especially since all of us are still contending with the profound organizational shifts that have been sparked by the pandemic. . Re-Recruit Your Talent. job openings surged to 9.3

Talent Experience

Blu Ivy Group

SEPTEMBER 9, 2021

With the new year just a few months away, HR professionals everywhere are fleshing out their 2022 Employer Brand Plan and getting ready to once again make the case for the resources they need to enhance employee experience, strengthen culture, retain staff and attract talent as we head into another year of change.

Employer Branding

Blu Ivy Group

JULY 8, 2021

A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. . About Us .

Employer Branding

Blu Ivy Group

JULY 6, 2022

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market. Blog Author. Jenni Lamb.

Employer Branding

Blu Ivy Group

JULY 29, 2021

A successful DEI strategy seeks to achieve a culture of belonging by implementing structures, processes and initiatives that attracts premium talent, and c reate the right cultural conditions that ensure a sense of belonging for every employee. . When the EVP and DVP meet the needs of employees they become more engaged. .

Strategy

Blu Ivy Group

AUGUST 5, 2021

Every year billions of dollars are invested on ERGs, external partnerships, recruitment and employer branding, learning and development – to name a few – with the goal of building a magnetic employer brand that attracts the best talent that aligns with the values of the business and drives its growth over time. . About Us .

Employer Branding

Blu Ivy Group

NOVEMBER 9, 2021

Bringing Company Culture Into Alignment . As organizations fix their sights on inspiring a Great Retention , leaders are working to bring employee experience and company culture more fully into line with at-times-aspirational EVPs. Recruitment Marketing Acceleration.

Employer Branding

Blu Ivy Group

JUNE 21, 2022

Still, I felt ready for a career transition that would give me a wider variety of experiences and offer the chance to stretch myself in new ways. A few months ago, I took the plunge and joined Blu Ivy as the Director of Employer Brand & Culture. The experience has been profoundly eye-opening. They Love Their Jobs.

Employer Branding

Blu Ivy Group

AUGUST 11, 2022

At Blu Ivy, we have the opportunity to see the talent plans of many organizations firsthand. Long story short: Those choosing to take the longer view on talent during this inflationary period are the ones most likely to retain their people. What is the long view on talent? Some things to consider are: Marketing costs.

Hiring Software

Blu Ivy Group

JULY 26, 2023

Our proprietary Human-Centred Employer Branding methodology focuses on Employee Value Proposition (EVP) led engagement, culture and branding activities that align with what talent want. We know that by co-creating a world of human-centred cultures, we can inspire positive change in the workplace and enable talent to thrive.

Employer Branding

Blu Ivy Group

MAY 27, 2021

Over the years, organizations have been hyper focused on designing for the Customer Experience (CX). They have been keenly aware of the fact that a branded and emotionally compelling experience for customers , will have a longer lasting and more financially rewarding impact than any advertising campaign can boast. .

Talent Experience

Blu Ivy Group

OCTOBER 14, 2021

It is a decision that positions organizations to both attract and retain desirable talent. Create a Seamless Experience. Team leaders must create inclusive practices and varied experiences that keep remote workers feeling that they are part of the team. Consider these four elements as you plan your organization’s hybrid future.

Employer Branding

Blu Ivy Group

MARCH 15, 2022

The EVP is a set of unique and highly valued commitments that your organization offers your talent in return for their skills, capabilities, and experiences. Why should your talent join your company, stick around for the long haul, and give you their time, energy, and best work? The Top 6 Ways EVPs Have Evolved in 2022.

Video Recruiting

Blu Ivy Group

APRIL 19, 2022

Wherever you may be in your culture journey, here is one thing that we know through decades of doing this stuff: Not only is it okay to have an Aspirational Gap in your EVP and employer brand messaging, but it is also an ideal way to inspire talent with a vision of what the near future will offer them personally.

Employer Branding

Blu Ivy Group

AUGUST 12, 2021

When it comes to hiring and retaining startup talent, the times certainly have changed. The lean teams and laid-back culture were very appealing, especially compared to the stuffier, more bureaucratic cultures of large organizations. . But now, we’re seeing a shift in what matters most to talent. Tell a compelling story.

Employer Branding

Blu Ivy Group

JUNE 29, 2022

Unfortunately, job postings are often left out of Employer Brand research and activation campaigns and read as little more than lists of the skills and experience an employer is hoping will match up to an ideal candidate. Given the stakes implicit in that first interaction, it’s worth devoting significant attention to this touchpoint.

Employer Branding

Blu Ivy Group

FEBRUARY 9, 2022

Today the ability to work flexibly, be paid competitively, feel valued, and experience a sense of belonging are all non-negotiable. The Employee Value Proposition (EVP), when activated internally, is the foundation for how leaders communicate and deliver a consistent culture experience.

Employer Branding

Blu Ivy Group

SEPTEMBER 23, 2021

This request typically involves talent acquisition and has one primary focus: driving candidate applications and conversions as fast as possible. They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. .

Employer Branding

Blu Ivy Group

MAY 16, 2023

In the EVP and culture work we co-create with companies at Blu Ivy Group we hear several related questions come up repeatedly over the past 18 months: What used to work is not working anymore. How can we keep up and evolve our culture without completely losing who we are? What are we doing wrong? Everything is different now.

Recruiting Software

Blu Ivy Group

MARCH 8, 2022

Additionally, virtual coffee breaks and social happy hours give people a chance to build the essential human connections that all organizations need. Emotion is a critical element of engaging talent. Former Starbucks CEO Howard Schultz built the Starbucks brand on the premise that employees were essential to customer experience.

Recruiting Software

Blu Ivy Group

AUGUST 5, 2022

When we say, ‘employer brand,’ what we’re talking about is how an organization brands and markets the full employment experience. You might discuss topics such as your company’s reputation as a good (or bad) place to work, which impacts both recruitment and retention metrics. Increase in employee net promoter score (eNPS).

Employer Branding

Blu Ivy Group

SEPTEMBER 16, 2021

The success of these aspirational plans depends on the buy-in and performance of both companies’ employees, but leaders often neglect to prioritize the employee experience in their M&A strategy. In our experience, many of these disruptions can be avoided by incorporating planning for culture and alignment into the M&A process.

Employer Branding

Blu Ivy Group

FEBRUARY 23, 2022

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, Below are seven (7) ways the metaverse will impact employer brand and employee experience strategy in the next three – five years: . Candidate Experience and Career Fairs.

Employer Branding

Blu Ivy Group

JUNE 24, 2021

On top of this massive demographic shift, today’s employers are dealing with another pressing problem: they can’t find talent – even with staggering unemployment rates. . If you want to attract this talent segment, you’re going to need to get a little more personal. Gen Z makes up roughly 20% of the population.

Employer Branding

Blu Ivy Group

AUGUST 17, 2023

2024 must be a year that rally’s talent, inspires them and aligns them to the company mission. Today’s talent are crying out for a simplification of messaging, and for leaders to connect more purposefully to what matters to them as individuals. How Do You Elevate Business Performance with a Human-Centered EVP?

Talent Experience

Blu Ivy Group

MAY 20, 2021

For years , organizations have relied on large scale anonymous surveys to identify culture issues and measure engagement, loyalty, and experience. In th is new world of work, we need to be more focused on delivering personalized experiences based on demographic wants, needs and expectations.

Employer Branding

Blu Ivy Group

NOVEMBER 16, 2021

In the “Before Times,” employers could have skated by with surface-level culture and employer branding tactics to attract top talent, but this approach won’t fly in a post-COVID job market. In this post, we’ll give you a deep dive into the top motivators for talent that we’re seeing right now. About Us .

Talent Experience

Blu Ivy Group

OCTOBER 20, 2021

In that case, May 4th might be the perfect moment to tell a story about your company/employee experience and attract like-minded candidates who share your team’s interests and values. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding

Blu Ivy Group

DECEMBER 20, 2021

Competition over talent is the fiercest we have ever seen. And that’s exactly why you shouldn’t overhaul your careers site, shouldn’t launch a new recruitment marketing campaign and shouldn’t expand your social channels. . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding

Blu Ivy Group

MAY 19, 2022

Will my insights, experience, and skills still be relevant? As long-time champions and advocates for positive employee experiences, Blu Ivy and I recognize the importance of a happy, supported employee leading to higher engagement, resilience to stress, and less likelihood of burnout in the future. Truthfully, anxiety set in.

Employer Branding

Blu Ivy Group

DECEMBER 7, 2021

It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Gain a competitive edge when attracting and hiring talent (as the best people want to work for the best companies). Candidate Experience (CandE) Awards. Increase engagement and pride across your company.

Employer Branding

Blu Ivy Group

DECEMBER 7, 2021

Faced with growing a team that will be solving many new and emerging challenges in the future of work, leaders are often balancing hiring for skills (experience doing certain tasks), and capabilities (ability to overcome situations). Social, Search and Media. Creative Development. Employer Branding is all about storytelling.

Employer Branding

Blu Ivy Group

MAY 11, 2022

They deeply engrain this work to the employee experience. Here are a few ways to ensure that your DEIB activities benefit and impact your overall employee experience and Employer Brand. Managers and people-leaders drive an organization’s culture. Privilege at work, we all have a role to play.

Employer Branding

Blu Ivy Group

JANUARY 26, 2022

How can I create positive employee experiences in the new remote and hybrid world? If you’re responsible for recruitment marketing, consider joining forces with the professionals responsible for employee experience and change management. How can I reach my goals in the year to come? Global Employer Brand Trends of 2021.

Employer Branding