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With job openings and recruitmentmarketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Given this challenging environment, effective recruitmentmarketing is more important than ever.
Which managers are good stewards of the company’s resources. In other words, how leaders’ “people costs” align with their forecast or plan provides insight into how well a manager is doing at stewarding resources. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
CHRO’s are being asked to help executives to make good decisions in these scenarios, and they need the resources and data to do so. Understanding your workforce starts with having the data to correctly identify key demographic shifts, and the resources to track and manage the changing preferences of talent.
Resourcing and Support: HR leaders are calling for more resources. Support and Resources: Just as HR leaders require adequate resources; senior leaders need the tools and support necessary to execute their strategic responsibilities efficiently. The time to act is now.
With the new year just a few months away, HR professionals everywhere are fleshing out their 2022 Employer Brand Plan and getting ready to once again make the case for the resources they need to enhance employee experience, strengthen culture, retain staff and attract talent as we head into another year of change.
With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. Many are inviting outside experts to perform DEIB audits meant to uncover areas of opportunity for improved perceptions as well as possible pathways to better outcomes.
They Face Challenges Advocating for Resources. In so many organizations, employer branding is seen as a niche function falling somewhere between marketing and HR. This is especially true in the current tight labor market , when recruitmentmarketing campaigns are the focus of more attention than ever before.
Our deep understanding of the employer branding industry, coupled with our innovative and tailored approach, has helped us establish ourselves as a go-to employer brand and cultureresource for both large and small businesses.
In these situations, lack of direction and dwindling morale can impact business performance and can make it difficult to retain and attract staff in what’s already an incredibly challenging labor market. . Then they must establish processes and provide resources to help teams in both companies make the transition to working together.
They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Let’s say, if you’ve established employee resource groups, what are their goals? Collaborate and empower your DEIB leads and external consultants who specialize in creating equitable human resources policies and procedures. This means adopting strict reporting standards and sharing impact numbers regularly.
With the added budget and resources being allocated to Employer Branding going into 2022, many leaders are considering how to build out their employer brand bench. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitmentmarketing.
How do we foster a culture of belonging where team members bring their full creative expression to work? We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands, and high-performancecultures.
If you’re responsible for recruitmentmarketing, consider joining forces with the professionals responsible for employee experience and change management. In response to all these trends, HR professionals are increasingly turning their attention — and dedicating resources — to targeted efforts aimed at improving employee experience.
For employer branding professionals, it can be hard to gain access to significant company resources without a clear data narrative explaining campaigns’ success. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Unfortunately, many employers do not invest enough time and resources into setting up optimal onboarding experiences. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. When done right, onboarding can increase new hire retention by 82% and improve productivity by 70%.
It’s a combination of empowering employees with tools and resources to talk about their experience, while also developing talent strategies that are anchored in the EVP. You have developed and launched your EVP, now what? The next challenge is getting your employees talking about the employment brand.
Leadership is a core driver and success factor in creating extraordinary employee experiences, magnetic employer brands, and high-performancecultures. How do your leadership development strategies and opportunities reflect the needs of the various employee resource groups across your organization?
those with less than 1500 employees) that want to engage in this work usually have limited resources or capacity. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. However, we also know that the process can intimidate smaller organizations.
An EVP-driven approach, established well in advance, facilitates resource allocation, decision-making, and execution. About Us Blu Ivy Group is a global leader in employer branding , organizational culture , and recruitmentmarketing. This proactive preparation ensures a smoother, more cohesive transition.
By providing the necessary resources and guidance, mindful leaders empower employees to realize their full potential, reinforcing the employer brand as one that invests in its people. Empowering Employee Development Mindfulness nurtures a growth mindset as leaders promote continuous learning and development opportunities for their teams.
Changes in the Employer Branding Landscape from the Past to the Present The journey of employer branding from being a neglected area siloed in HR departments is evolving to becoming a strategic organizational imperative for many human-centred organizations that want to prioritize the balance of people, performance, profit, and organizational pride.
According to the Human Resources Professionals Association (HRPA), quiet quitting centres around the rejection of hustle culture. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. What is quiet quitting?
They need to lead by example by prioritizing their health and wellness, educating their teams on the importance of healthy work-life balance, and connecting them to the necessary resources and supports. . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
We’ve all heard the saying, “ people don’t leave bad jobs, they leave bad bosses ,” so equip your people managers with the knowledge and resources to ensure they’re the reason a team member stays and not the reason a team member leaves. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
In another session, “Lessons from the Tech Industry,” featured speaker Denise Bindelglass, Chief Human Resources Officer at ActiveCampaign , shared that to be a great HR leader, you need to be a great storyteller, marketer and local PR person. It’s also critical to perfect an employer brand elevator pitch.
If you don’t have the internal creative and copy resources, and need expert storytelling and brand visuals, team up with a trusted partner like Blu Ivy Group , to provide art direction and elevated campus persona messaging. About Us Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Even in tough times, people remain your most valuable—and most fragile—resource. An EVP can be scaled to the available resources, allowing companies to invest in employee experience, even amid cutbacks. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
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