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This should include mainstream websites such as GlassDoor as well as industry-specific platforms such as Fishbowl. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Many organizations invested heavily in their EVPs and associated recruitmentmarketing campaigns during the pandemic. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. Blog Author: Khadijah Plummer.
This may include developing creative assets, recruitmentmarketing campaigns, refreshing candidate touchpoints, updating job posts, or even as complex as improving candidate experience, integrating technology, and more.
With a perspective tied to the practices and thinking of their company, it’s hard for them to get an industry-wide view. In so many organizations, employer branding is seen as a niche function falling somewhere between marketing and HR. Director Employer Brand and Culture. They Face Challenges Advocating for Resources.
RecruitmentMarketing Acceleration. From big tech to supply chain, almost every industry is grappling with current or anticipated shortages of both salaried and hourly workers. Given this challenging landscape, companies of every stripe are deepening and expanding recruitmentmarketing initiatives at breakneck speeds.
Our deep understanding of the employer branding industry, coupled with our innovative and tailored approach, has helped us establish ourselves as a go-to employer brand and culture resource for both large and small businesses.
Sephora’s “We Belong to Something Beautiful” brand platform , Reitman’s “Diversity is the Fabric of Canada ” and Mastercard True Name® Feature are just some examples of employers who are speaking publicly on their efforts to improve and spotlight diversity and inclusion in the workplace and the industries that they are a part of. .
Marketing leaders must also build a strategy to retain the best parts of both organizations’ acquired social media presence and industry goodwill. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. About Us .
Over time, we’ve seen that employee Net Promoter Score (eNPS) is a strong indicator of long-term employee stickiness, and in the early months of the pandemic we saw deep dips in eNPS measurements across industries. . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
These are the true benefits that your potential talent will buy into, so make sure to highlight them on your careers page and in your recruitmentmarketing efforts. Not only will it make your company more attractive to top talent, but it can also help position your company as an industry leader. Be honest and transparent.
It’s no secret that we’re living in turbulent times, and feelings of uncertainty are surfacing for both employers and employees across several industries. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
My past life of travelling to client offices, industry research, sales calls, and leading presentations slowly faded into sleeplessness nights, playdates, and nurturing a beautiful tiny human. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Top employer brands don’t stop with the crafting of the EVP but make it an effort to build the best programs in the industry that further elevate and authenticate each pillar. By taking the time to understand and communicate to each core segment, the recruitmentmarketing strategy will begin to see greater efficiencies and impact.
Workers in every industry around the world will get the opportunity in the metaverse, to learn from the best in their fields. . We anticipate there will be an opportunity for incredible employer branded onboarding gamification and event marketing.
The rankings recognize companies in many different categories based on geography, industry, and demography (e.g., Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. Great Place to Work. Great Place to Work is one of the most well-known “Best Employer” lists out there.
Blog author: James Powell VP, Client Strategy & Experience Blu Ivy Group About Us Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. How do we improve pathways to growth and development and unlock our full creative potential as a leadership team and as an organization?
What do you think is the biggest impact Employer Brand strategy will have on the HR industry in the next three years? Interviewee: Shiloh Gabriel Director, Employer Brand & Culture Blu Ivy Group About Us Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Your Manifesto is your commitment to delivering on that EVP better than anyone in your industry. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. The EVP represents the primary reason that top talent joins and stay s with your organization.
As markets evolve and industries transform, organizations are seizing opportunities for growth, expansion, and strategic realignment. Notably, employee engagement levels and eNPS (Employee Net Promoter Scores) are currently at industry lows, potentially exacerbating problems during the integration phase.
What I love most about our culture is that it encourages collaboration, creativity, and innovation, allowing us to deliver exceptional results for our clients. It’s amazing to see how everyone comes together as a community of industry leaders and change makers to support each other and create a positive work environment.
Part of our work at Blu Ivy Group in helping organizations define, develop, and implement Employer Brand strategies includes working with industry leaders to design and align their leadership journey. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
Changes in the Employer Branding Landscape from the Past to the Present The journey of employer branding from being a neglected area siloed in HR departments is evolving to becoming a strategic organizational imperative for many human-centred organizations that want to prioritize the balance of people, performance, profit, and organizational pride.
With so many open roles these days due to employees leaving jobs and leaving industries, we’re seeing a growing trend that indicates a mindset shift around hiring back former employees. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing.
As an organization that prides itself on helping to build people-first cultures and world class employer brands, this is a topic that we wanted to address. From our point of view, there are several factors that the talent industry needs to consider with the rise of the ‘quiet quitting’ trend.
In another session, “Lessons from the Tech Industry,” featured speaker Denise Bindelglass, Chief Human Resources Officer at ActiveCampaign , shared that to be a great HR leader, you need to be a great storyteller, marketer and local PR person. Follow a Hiring Process and Hold Managers Accountable.
While your salary expectations should be fair to the candidate and in line with industry and company standards, pay isn’t everything. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitmentmarketing. You don’t have to break the bank to compete.
If you’re in tech, this could be a subscription to a leading industry publication. Living your brand should be a shared responsibility across all levels of the organization, but there are usually a few stand-out team members who truly embody your culture. Whatever it may be, make it intentional. Onboarding Ambassadors .
Follow us for timely perspectives on the markets. bneverest888 : Technical Recruiter managing a global team of rock-stars at InterSystems; looking for the best and brightest minds in the industry. Infor : Infor builds business software for specific industries in the cloud. Katherine_Jones : Industry analyst extrodinaire.
But the reality is, we are undergoing a massive workforce transformation that transcends the pandemic — and that industry analysts have known was coming for a long time. The decades-long decline in birth rates and the growth in demand for skilled workers are mathematical realities that have already started to cause trouble in many industries.
The Employer Branding industry has matured beyond recruitmentmarketing and now more than ever, employers are considering all facets of the employee experience – their reputation, ways of working, culture, and workplace performance – to attract and retain top talent. Employer Brand Trend 5. Employee Experience.
There was a time not so long ago, when organizations could craft a RecruitmentMarketing value proposition, update the careers site, and include career content marketing. Today’s talent are looking for real change – recruitmentmarketing messages mean extraordinarily little without a stellar corporate reputation to match.
With so many challenges against both recruitment and retention, a refreshed employee value proposition is essential. Now, with signs of potential layoffs on the horizon in some industries, it’s more vital than ever that businesses anchor their promise to employees in a compelling and clearly communicated EVP.
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