Blu Ivy Group

JULY 26, 2023

As a global leader and pioneer in Employer Branding, Blu Ivy Group has been helping hundreds of clients from around the world over the past decade. Today, we are excited to share our refreshed brand look-and-feel that aligns with our human- centred approach to employer branding.

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Blu Ivy Group

AUGUST 12, 2021

Every company has its pros and cons, but if startups want to remain competitive and attract the best candidates, they need to fully understand what they bring to the table and figure out how to position themselves in a talent-driven job market. . Why Startups Need to Prioritize Their Employer Brand . Don’t skip the basics.

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Blu Ivy Group

MARCH 21, 2022

Kudos’ are short, public thank you messages that recognize “someone doing something helpful, cool, or in any way impactful to you.” Author: Megan Raftery, Director Employer Brand and Culture, Blu Ivy Group Inc. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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Blu Ivy Group

JULY 6, 2022

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

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Blu Ivy Group

NOVEMBER 9, 2021

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. . Recruitment Marketing Acceleration.

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Blu Ivy Group

AUGUST 5, 2022

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. It’s no secret that we’re living in turbulent times, and feelings of uncertainty are surfacing for both employers and employees across several industries.

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Blu Ivy Group

NOVEMBER 3, 2021

We often see employers fall into the trap of approaching their Employer Brand or Employee Value Proposition (EVP) like a theoretical idea – a static concept that lives in a slide deck, shared with your staff and new candidates, and then never thought of again. That’s why it’s up to you to set them up for success. .

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Blu Ivy Group

SEPTEMBER 23, 2021

There are two common requests that we get for employer branding services. They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Getting stakeholder alignment can take time.

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Blu Ivy Group

DECEMBER 7, 2021

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Great Place to Work.

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Blu Ivy Group

OCTOBER 20, 2021

.” When done correctly, responding to trending topics and fun cultural moments can be a great way to boost awareness and showcase the fun side of your Employer Brand. Here are a few tips for how to best leverage these moments from an Employer Branding perspective and how to avoid any social media snafus.

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Blu Ivy Group

MAY 19, 2022

The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. I was anticipating returning to work full-time but decided on a gentle return with flexible work hours to help with my transition and my daughter’s introduction to full-time daycare. If you need help, don’t be afraid to ask.

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Blu Ivy Group

FEBRUARY 23, 2022

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. The opportunities are immense for digital marketers, but the work will be much more complex.

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Blu Ivy Group

APRIL 27, 2022

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Employer Brand Content Marketing 101.

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Blu Ivy Group

SEPTEMBER 12, 2024

In the rapidly evolving landscape of talent acquisition, companies are constantly seeking innovative recruitment marketing strategies and tactics to attract, engage, and retain top talent. This blog explores Blu Ivy’s unique approach to recruitment marketing and the impact it has on today’s hiring process.

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Blu Ivy Group

JULY 8, 2021

A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. . About Us .

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Blu Ivy Group

JULY 29, 2021

A DEI Value Proposition (DVP) must be anchored in authentic experience for it to help elevate your DEIB and employee experience strategies as well as your employees’ responses to them. The most well-established employer brands maintain a cohesive workplace culture through ongoing commitment and understanding. .

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Blu Ivy Group

JANUARY 26, 2022

Every year, we take a look at our top-performing blog posts of the year. And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. How to Build Your Employer Brand Plan for 2022. Global Employer Brand Trends of 2021.

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Blu Ivy Group

DECEMBER 7, 2021

With the added budget and resources being allocated to Employer Branding going into 2022, many leaders are considering how to build out their employer brand bench. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitment marketing.

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Blu Ivy Group

NOVEMBER 19, 2021

This has been an eventful few years for employer branding, to put it mildly. With the labor market shifting under our feet — and candidate expectations constantly changing — it can feel like a struggle to keep up. With this in mind, we’ve gathered some intelligence for you on what’s coming next for employer branding.

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Blu Ivy Group

OCTOBER 14, 2021

Employers will do best in the post-pandemic world if they avoid paying lip-service to the notion of flexibility, and instead trust employees to be responsible for team goals without micromanaging how they get there. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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Blu Ivy Group

JUNE 21, 2023

In today’s competitive job market, organizations are constantly seeking innovative ways to attract and retain top talent. One strategy that has gained momentum is the implementation of an employer brand ambassador program. Firstly, it enhances employer branding efforts.

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Blu Ivy Group

DECEMBER 2, 2021

If the impressions on your job postings are up, or if you manage to create Employer Branding content that goes viral, that doesn’t necessarily mean that your number of qualified candidates will follow. That’s why it’s essential to design Employer Branding campaigns for deep impact. Step 2: Develop a Creative Concept.

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Blu Ivy Group

JULY 22, 2021

“Whether you’re just starting your Employer Brand journey, you’re well into it, or you consider your organization to be at expert level, there are always opportunities to improve because the world and the world of work continue to evolve.” About Us .

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Blu Ivy Group

MAY 16, 2023

In the EVP and culture work we co-create with companies at Blu Ivy Group we hear several related questions come up repeatedly over the past 18 months: What used to work is not working anymore. How can we keep up and evolve our culture without completely losing who we are? What are we doing wrong? Everything is different now.

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Blu Ivy Group

JUNE 17, 2021

The jobs numbers also make it abundantly clear that employers are facing a serious challenge when it comes to filling open positions: In April, the most recent month for which numbers are available, the number of U.S. Re-Recruit Your Talent. This is the time for an internal employer brand marketing campaign.

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Blu Ivy Group

DECEMBER 20, 2021

Is building an Employer Brand on your 2022 to-do list? The job market is fierce right now and having a solid Employer Brand is no longer a “nice to have” – it’s one of the best ways to compete. But just like Rome, your Employer Brand can’t be built in a day, and it can take time for it to reach its full potential.

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Blu Ivy Group

AUGUST 25, 2022

It’s time to add another chapter to your company’s Brand Bible: Your employer brand strategy. In the age of the Great Resignation, the Great Attrition and Glassdoor, it’s never been more important for organizations to have the kind of employer brand strategy that will attract the best and brightest talent to your company.

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Blu Ivy Group

SEPTEMBER 18, 2023

As you start to consider and plan for your employer brand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together.

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Blu Ivy Group

APRIL 19, 2022

“How do you want to be perceived as an employer?”. This is the fundamental question we ask when we start our client journeys to create or refine their organizational employee value proposition (EVP) pillars and employer brand strategy. Use Professional Culture Change Practices and Expertise.

Employer Branding 105

Employer Branding Planning Tools Recruiting Software Talent Experience 105

Blu Ivy Group

MAY 11, 2022

As we know, great employer brands don’t just have EVPs or Diversity Value Propositions. Here are a few ways to ensure that your DEIB activities benefit and impact your overall employee experience and Employer Brand. And how do you verify they don’t harm the groups they aim to help?

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Blu Ivy Group

SEPTEMBER 19, 2022

What does this mean for your employer brand? Employees that leave can be terrific brand ambassadors for your company. Director, Employer Brand & Culture. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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Blu Ivy Group

JUNE 29, 2023

You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. While it is often associated with personal well-being, its impact on leadership and organizational performance has gained recognition in recent years.

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Blu Ivy Group

MARCH 8, 2022

You can then use this chart to help guide you in deciding how each communication initiative can be delivered most effectively. In summary, relying on fundamental employee communication practices and approaches helps to connect all employees across the enterprise. Robert Johnson, Director Employer Brand and Culture, Blu Ivy Group.

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Blu Ivy Group

MARCH 15, 2022

Today we are sharing with you the why as well as to provide you with some deeper insights into what best employer brands are doing to drive greater impact out of their EVP work in 2022. Before we get too deep into the shifting Employer Brand and EVP tides, let’s revisit what an EVP is and why it is important to begin with.

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Blu Ivy Group

FEBRUARY 9, 2022

Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.

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Blu Ivy Group

OCTOBER 4, 2023

An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. Top employers of choice know the impact of balancing people, performance, profit, and pride.

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Blu Ivy Group

JULY 19, 2023

To stand out from the crowd and connect with early talent, it’s crucial to have a strong employer brand that resonates with this target demographic’s career aspirations and personal values. And at the heart of that storytelling lies the importance of consistent employer brand messaging.

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