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This kind of ongoing strain doesn’t only diminish employee productivity and effectiveness; it also chips away at employerbrand reputation at exactly the moment that companies — beset by labor shortages — are most in need of the kind of reputational capital that can speed recruitment and boost retention.
This is approximately 1,000 people in a range of functions such as recruiting, support services, and sales. We are barely removed from one of the biggest shifts in the labour market, and we caution leaders to avoid leaning on staff reductions as their go-to solution for cost reductions. engineers).
The success of recruitment, retention, and employee engagement efforts are greatly tied to the strength of your employerbrand and your employee value proposition (EVP). Constant reinforcement of employerbrand and EVP elements are a great start for retaining your current talent.
This is why more and more companies are saying goodbye to traditional recruiting methods and adopting more progressive strategies that will give them a competitive advantage. . Enter the world of employerbranding and recruitmentmarketing. Why RecruitmentMarketing Alone Can Miss the Mark .
With job openings and recruitmentmarketing efforts at a record high and key indicators pointing to a looming Great Resignation , employers are facing a competitive labor market unlike any we’ve seen before. Given this challenging environment, effective recruitmentmarketing is more important than ever.
With the new year just a few months away, HR professionals everywhere are fleshing out their 2022 EmployerBrand Plan and getting ready to once again make the case for the resources they need to enhance employee experience, strengthen culture, retain staff and attract talent as we head into another year of change.
As a global leader and pioneer in EmployerBranding, Blu Ivy Group has been helping hundreds of clients from around the world over the past decade. Today, we are excited to share our refreshed brand look-and-feel that aligns with our human- centred approach to employerbranding.
Then they must establish processes and provide resources to help teams in both companies make the transition to working together. This discovery should be framed to help support the transition, and can be conducted through surveys, employee workshops, informal check-ins and leadership briefings.
Every company has its pros and cons, but if startups want to remain competitive and attract the best candidates, they need to fully understand what they bring to the table and figure out how to position themselves in a talent-driven job market. . Why Startups Need to Prioritize Their EmployerBrand . Don’t skip the basics.
Kudos’ are short, public thank you messages that recognize “someone doing something helpful, cool, or in any way impactful to you.” Author: Megan Raftery, Director EmployerBrand and Culture, Blu Ivy Group Inc. Blu Ivy Group is a global leader in employerbranding, organizational culture, and recruitmentmarketing.
In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employerbrand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.
With the Great Resignation underway, all eyes are on employerbrand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employerbrand initiatives we’re seeing companies invest in for 2022. . RecruitmentMarketing Acceleration.
In that moment, your posting must not only highlight the job, perks and individual rewards, but also serve as a highly compelling employerbrand platform. It must convey your employee value proposition, offer up evidence of your company’s workplace culture, highlight the leadership, and belonging that the reader is looking for.
I worked in-house for many years in employerbranding roles — and the prospect of leaving for a position at an agency always seemed daunting. A few months ago, I took the plunge and joined Blu Ivy as the Director of EmployerBrand & Culture. Employerbrand professionals love their work.
Leaders that are invested in building a strong employerbrand and employee value proposition for their organizations are taking steps in the right direction. It’s no secret that we’re living in turbulent times, and feelings of uncertainty are surfacing for both employers and employees across several industries.
We often see employers fall into the trap of approaching their EmployerBrand or Employee Value Proposition (EVP) like a theoretical idea – a static concept that lives in a slide deck, shared with your staff and new candidates, and then never thought of again. That’s why it’s up to you to set them up for success. .
There are two common requests that we get for employerbrandingservices. They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Getting stakeholder alignment can take time.
From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Great Place to Work.
.” When done correctly, responding to trending topics and fun cultural moments can be a great way to boost awareness and showcase the fun side of your EmployerBrand. Here are a few tips for how to best leverage these moments from an EmployerBranding perspective and how to avoid any social media snafus.
CHRO’s are being asked to help executives to make good decisions in these scenarios, and they need the resources and data to do so. Real-time dashboards like the Blu Ivy EmployerBrand and Culture Index , provide the insights required to effectively manage these changes.
The pandemic continued to shift the status quo, and present new employerbrand challenges and solutions. I was anticipating returning to work full-time but decided on a gentle return with flexible work hours to help with my transition and my daughter’s introduction to full-time daycare. If you need help, don’t be afraid to ask.
Externally, it can involve communicating and showcasing what sets your organization apart as an employer of choice, aligning with the aspirations and values of potential and current employees. Build a Strong EmployerBrand: Distinguish: your organization as an employer of choice.
Employee experience, culture, employerbrand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. The opportunities are immense for digital marketers, but the work will be much more complex.
Technological integration also helps HR teams better understand and measure their impact on business outcomes. Enabling HR to invest in consultative partnerships can bolster their capacity to manage both day-to-day operations and strategic projects. Resourcing and Support: HR leaders are calling for more resources.
We genuinely believe that all organizations can benefit from employerbranding content. Enterprise organizations can assemble a whole dedicated employerbranding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. EmployerBrand Content Marketing 101.
Sephora’s “We Belong to Something Beautiful” brand platform , Reitman’s “Diversity is the Fabric of Canada ” and Mastercard True Name® Feature are just some examples of employers who are speaking publicly on their efforts to improve and spotlight diversity and inclusion in the workplace and the industries that they are a part of. .
A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. . About Us .
A DEI Value Proposition (DVP) must be anchored in authentic experience for it to help elevate your DEIB and employee experience strategies as well as your employees’ responses to them. The most well-established employerbrands maintain a cohesive workplace culture through ongoing commitment and understanding. .
Every year, we take a look at our top-performing blog posts of the year. And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employerbranding. How to Build Your EmployerBrand Plan for 2022. Global EmployerBrand Trends of 2021.
With the added budget and resources being allocated to EmployerBranding going into 2022, many leaders are considering how to build out their employerbrand bench. This is a good place to start, but it’s important to remember that, to be effective, employerbranding must do more than recruitmentmarketing.
This has been an eventful few years for employerbranding, to put it mildly. With the labor market shifting under our feet — and candidate expectations constantly changing — it can feel like a struggle to keep up. With this in mind, we’ve gathered some intelligence for you on what’s coming next for employerbranding.
Employers will do best in the post-pandemic world if they avoid paying lip-service to the notion of flexibility, and instead trust employees to be responsible for team goals without micromanaging how they get there. Blu Ivy Group is a global leader in employerbranding, organizational culture, and recruitmentmarketing.
In today’s competitive job market, organizations are constantly seeking innovative ways to attract and retain top talent. One strategy that has gained momentum is the implementation of an employerbrand ambassador program. Firstly, it enhances employerbranding efforts.
If the impressions on your job postings are up, or if you manage to create EmployerBranding content that goes viral, that doesn’t necessarily mean that your number of qualified candidates will follow. That’s why it’s essential to design EmployerBranding campaigns for deep impact. Step 2: Develop a Creative Concept.
“Whether you’re just starting your EmployerBrand journey, you’re well into it, or you consider your organization to be at expert level, there are always opportunities to improve because the world and the world of work continue to evolve.” About Us .
In the EVP and culture work we co-create with companies at Blu Ivy Group we hear several related questions come up repeatedly over the past 18 months: What used to work is not working anymore. How can we keep up and evolve our culture without completely losing who we are? What are we doing wrong? Everything is different now.
The jobs numbers also make it abundantly clear that employers are facing a serious challenge when it comes to filling open positions: In April, the most recent month for which numbers are available, the number of U.S. Re-Recruit Your Talent. This is the time for an internal employerbrandmarketing campaign.
Is building an EmployerBrand on your 2022 to-do list? The job market is fierce right now and having a solid EmployerBrand is no longer a “nice to have” – it’s one of the best ways to compete. But just like Rome, your EmployerBrand can’t be built in a day, and it can take time for it to reach its full potential.
It’s time to add another chapter to your company’s Brand Bible: Your employerbrand strategy. In the age of the Great Resignation, the Great Attrition and Glassdoor, it’s never been more important for organizations to have the kind of employerbrand strategy that will attract the best and brightest talent to your company.
As you start to consider and plan for your employerbrand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together.
“How do you want to be perceived as an employer?”. This is the fundamental question we ask when we start our client journeys to create or refine their organizational employee value proposition (EVP) pillars and employerbrand strategy. Use Professional Culture Change Practices and Expertise.
What does this mean for your employerbrand? Employees that leave can be terrific brand ambassadors for your company. Director, EmployerBrand & Culture. Blu Ivy Group is a global leader in employerbranding, organizational culture, and recruitmentmarketing.
As we know, great employerbrands don’t just have EVPs or Diversity Value Propositions. Here are a few ways to ensure that your DEIB activities benefit and impact your overall employee experience and EmployerBrand. And how do you verify they don’t harm the groups they aim to help?
You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. While it is often associated with personal well-being, its impact on leadership and organizational performance has gained recognition in recent years.
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