Blu Ivy Group

AUGUST 5, 2022

Leaders that are invested in building a strong employer brand and employee value proposition for their organizations are taking steps in the right direction. It’s no secret that we’re living in turbulent times, and feelings of uncertainty are surfacing for both employers and employees across several industries.

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Blu Ivy Group

AUGUST 12, 2021

Why Startups Need to Prioritize Their Employer Brand . An employer brand is a combination of how the market, current employees, and potential employees view the company. If you have employees, you have an employer brand –?even 5 Key Employer Branding Tips for Startups . Don’t skip the basics.

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Employer Branding Strategy Hiring Software Talent Experience 98

Blu Ivy Group

OCTOBER 13, 2022

The success of recruitment, retention, and employee engagement efforts are greatly tied to the strength of your employer brand and your employee value proposition (EVP). Constant reinforcement of employer brand and EVP elements are a great start for retaining your current talent.

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Blu Ivy Group

SEPTEMBER 9, 2021

With the new year just a few months away, HR professionals everywhere are fleshing out their 2022 Employer Brand Plan and getting ready to once again make the case for the resources they need to enhance employee experience, strengthen culture, retain staff and attract talent as we head into another year of change.

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Blu Ivy Group

APRIL 27, 2022

We genuinely believe that all organizations can benefit from employer branding content. Enterprise organizations can assemble a whole dedicated employer branding content team and have the budget to hire photographers, videographers, designers, and writers to bring this work to life. Employer Brand Content Marketing 101.

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Employer Branding Video Recruiting Hiring Software Recruiting Software 59

Blu Ivy Group

JUNE 21, 2023

One strategy that has gained momentum is the implementation of an employer brand ambassador program. This program involves engaging employees as brand advocates, empowering them to share their positive experiences and promote the organization’s values and culture. Firstly, it enhances employer branding efforts.

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Blu Ivy Group

DECEMBER 7, 2021

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Great Place to Work.

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Blu Ivy Group

NOVEMBER 3, 2021

We often see employers fall into the trap of approaching their Employer Brand or Employee Value Proposition (EVP) like a theoretical idea – a static concept that lives in a slide deck, shared with your staff and new candidates, and then never thought of again. That’s why it’s up to you to set them up for success. .

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Employer Branding Talent Experience Talent Acquisition High Performance Culture 98

Blu Ivy Group

NOVEMBER 9, 2021

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. .

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Blu Ivy Group

SEPTEMBER 23, 2021

There are two common requests that we get for employer branding services. They want programmatic ads, search engine marketing (SEM), career pages; the digital marketing tools will help them amplify their brand awareness and fill their roles – now. . Employer Branding is a meaningful journey of engagement.

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Employer Branding Compliance Training Recruiting Software Talent Acquisition 98

Blu Ivy Group

OCTOBER 20, 2021

.” When done correctly, responding to trending topics and fun cultural moments can be a great way to boost awareness and showcase the fun side of your Employer Brand. Here are a few tips for how to best leverage these moments from an Employer Branding perspective and how to avoid any social media snafus.

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Blu Ivy Group

MAY 19, 2022

The pandemic continued to shift the status quo, and present new employer brand challenges and solutions. I was anticipating returning to work full-time but decided on a gentle return with flexible work hours to help with my transition and my daughter’s introduction to full-time daycare. If you need help, don’t be afraid to ask.

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Blu Ivy Group

SEPTEMBER 18, 2023

As you start to consider and plan for your employer brand investment for 2024, one of the most important steps towards evolving your human-centred EVP journey, is the stakeholder work of bringing your HR, Marketing, and Operational teams together. For many, 2023 has been a year filled with uncertainty of what lies ahead economically.

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Blu Ivy Group

FEBRUARY 23, 2022

Employee experience, culture, employer brand and recruitment will have dramatic shifts in the next few years because of web 3.0, and I cannot help but be incredibly excited for what this will mean for the future of work. Experiential designers and narrators will become key roles in employer brand in the near future. .

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Employer Branding Video Recruiting Hiring Software Onboarding Software 98

Blu Ivy Group

NOVEMBER 19, 2021

This has been an eventful few years for employer branding, to put it mildly. With this in mind, we’ve gathered some intelligence for you on what’s coming next for employer branding. We know employer branding works, but the reality is that it’s very hard to tie individual campaigns to specific changes in data points.

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Employer Branding Recruiting Software Planning Tools Talent Acquisition 52

Blu Ivy Group

JUNE 29, 2023

You are also expected to create boundaries for yourself, practice self-care, and achieve all the business goals that will help move your company forward. While it is often associated with personal well-being, its impact on leadership and organizational performance has gained recognition in recent years.

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Blu Ivy Group

JANUARY 26, 2022

Every year, we take a look at our top-performing blog posts of the year. And every year, we find ourselves surprised by how perfectly the list manages to encapsulate the current moment in employer branding. How to Build Your Employer Brand Plan for 2022. Global Employer Brand Trends of 2021.

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Employer Branding Talent Experience Recruitment Marketing Talent Acquisition 52

Blu Ivy Group

AUGUST 25, 2022

It’s time to add another chapter to your company’s Brand Bible: Your employer brand strategy. In the age of the Great Resignation, the Great Attrition and Glassdoor, it’s never been more important for organizations to have the kind of employer brand strategy that will attract the best and brightest talent to your company.

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Blu Ivy Group

OCTOBER 4, 2023

An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. Top employers of choice know the impact of balancing people, performance, profit, and pride.

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Blu Ivy Group

DECEMBER 7, 2021

With the added budget and resources being allocated to Employer Branding going into 2022, many leaders are considering how to build out their employer brand bench. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitment marketing.

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Employer Branding Hiring Software Recruiting Software Talent Acquisition 52

Blu Ivy Group

SEPTEMBER 19, 2022

What does this mean for your employer brand? Employees that leave can be terrific brand ambassadors for your company. Director, Employer Brand & Culture. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. Blu Ivy Group.

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Blu Ivy Group

DECEMBER 20, 2021

Is building an Employer Brand on your 2022 to-do list? The job market is fierce right now and having a solid Employer Brand is no longer a “nice to have” – it’s one of the best ways to compete. But just like Rome, your Employer Brand can’t be built in a day, and it can take time for it to reach its full potential.

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Blu Ivy Group

JULY 19, 2023

To stand out from the crowd and connect with early talent, it’s crucial to have a strong employer brand that resonates with this target demographic’s career aspirations and personal values. And at the heart of that storytelling lies the importance of consistent employer brand messaging.

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Blu Ivy Group

DECEMBER 2, 2021

If the impressions on your job postings are up, or if you manage to create Employer Branding content that goes viral, that doesn’t necessarily mean that your number of qualified candidates will follow. That’s why it’s essential to design Employer Branding campaigns for deep impact. Step 2: Develop a Creative Concept.

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Blu Ivy Group

JULY 13, 2022

In the current labor landscape , a lack of focus on candidate experience can be disastrous for your employer brand. More than ever before, jobseekers are expecting that potential employers make them feel connected and inspired at each step. They expect far more than just a time-for-money exchange.

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Blu Ivy Group

SEPTEMBER 12, 2024

Blu Ivy’s proprietary T 3 Targeting & Audience Insights has redefined how organizations communicate their employer brand and connect with potential candidates. Recruitment marketing encompasses all the channels and methods organizations use to promote their employer brands and job opportunities to potential candidates.

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Recruitment Marketing Recruiting Software Hiring Software Recruitment 52

Blu Ivy Group

MAY 16, 2023

In the EVP and culture work we co-create with companies at Blu Ivy Group we hear several related questions come up repeatedly over the past 18 months: What used to work is not working anymore. How can we keep up and evolve our culture without completely losing who we are? What are we doing wrong? Everything is different now.

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Recruiting Software Planning Tools Employer Branding High Performance Culture 98

Blu Ivy Group

JULY 8, 2021

A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. . About Us .

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Employer Branding High Performance Culture Talent Acquisition Talent Experience 98

Blu Ivy Group

SEPTEMBER 26, 2024

Here are clear and tangible benefits to an authentic, well-defined EVP Activation: Attract and Retain Top Talent: Communicate the unique value proposition of working for your organization, enticing skilled professionals who align with your culture and values. This will help bring the EVP to life and drive the business forward.

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Blu Ivy Group

JULY 29, 2021

A DEI Value Proposition (DVP) must be anchored in authentic experience for it to help elevate your DEIB and employee experience strategies as well as your employees’ responses to them. The most well-established employer brands maintain a cohesive workplace culture through ongoing commitment and understanding. .

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Strategy Employer Branding Talent Experience Assessment Software 98

Blu Ivy Group

AUGUST 15, 2024

CHRO’s are being asked to help executives to make good decisions in these scenarios, and they need the resources and data to do so. Real-time dashboards like the Blu Ivy Employer Brand and Culture Index , provide the insights required to effectively manage these changes.

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Blu Ivy Group

AUGUST 29, 2024

Technological integration also helps HR teams better understand and measure their impact on business outcomes. Enabling HR to invest in consultative partnerships can bolster their capacity to manage both day-to-day operations and strategic projects. Resourcing and Support: HR leaders are calling for more resources.

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CHRO HR Software Employer Branding Interview Software 52

Blu Ivy Group

OCTOBER 14, 2021

Employers will do best in the post-pandemic world if they avoid paying lip-service to the notion of flexibility, and instead trust employees to be responsible for team goals without micromanaging how they get there. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

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Blu Ivy Group

MARCH 2, 2023

For this team interview, we asked one of our newer team members, Shiloh, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Shiloh’s role is Director, Employer Brand & Culture.

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Blu Ivy Group

JULY 22, 2021

“Whether you’re just starting your Employer Brand journey, you’re well into it, or you consider your organization to be at expert level, there are always opportunities to improve because the world and the world of work continue to evolve.” About Us .

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Talent Experience Employer Branding Hiring Software Recruiting Software 98

Blu Ivy Group

FEBRUARY 9, 2023

The iEQ9 helps individuals illuminate their greatest strengths and gifts ( or Essence) as well as how we might be getting in our own way when we fixate on Ego. Unlike some other personal development frameworks, the goal of the Integrative Enneagram is NOT to place you in a box or to provide you with a static personality type.

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Blu Ivy Group

APRIL 18, 2023

The next challenge is getting your employees talking about the employment brand. Employer Brand managers will achieve long-term impact on the business if they use a prominent and consistent approach to EVP messaging. How does the employer brand show up when you reach out to interview them?

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