How to Build Employer Branding: A Strategy for the Employee Lifecycle
Intoo USA
MARCH 31, 2021
Every interaction a potential or existing employee has with you is an opportunity to strengthen your brand—or weaken it. Which direction it takes is based on how your organization treats the relationship as a whole. The employer-employee relationship is based not only on touchpoints or milestones such as job offers, reviews, promotions, layoffs, and exit interviews, but also on all the moments in-between.
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