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As candidate behavior changes, recruitment marketing is rising to the forefront

HRExecutive

As competition for talent intensifies, recruitment marketing—which likens candidate behavior to consumer behavior—has become a modern option for reaching job seekers. “Seventy-five percent of job seekers consider the employer brand as a factor before applying,” says Atwood. The United States is missing 1.7

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10 Top Recruitment Marketing Tools of 2024

Vantage Circle

Introduction In today’s job market, where candidates have more choices than ever, recruitment marketing has revolutionized how companies attract, engage, and retain top talent. What is a Recruitment Marketing Platform? Gone are the days of simply posting job ads and waiting for resumes to pile up.

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What is Candidate Care & Why Does It Matter in the Recruitment Process?

HR Lineup

Candidate care has become a vital component of modern recruitment strategies. It refers to the approach recruiters and hiring teams take to ensure candidates have a positive experience throughout the hiring process, from the initial interaction through to feedback and final communication.

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17 Best Talent Acquisition Certification & Courses To Hone Your HR Skills

AIHR

If you’re an HR professional looking to boost your recruitment skills, top talent acquisition certifications can be a great way to grow. These programs not only help you build expertise but also serve as a clear sign of your qualifications, preparing you to tackle modern hiring challenges.

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5 Employer Brand Must-Haves When You Don’t Have In-House Support

Blu Ivy Group

Yet despite growing awareness of employer branding as a strategic lever, many companies continue to treat it as a tactical initiative or a marketing afterthought. This article highlights the five strategic levers that enable organizations to build a high-impact employer brand, even without in-house branding resources.

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The Roadmap to Becoming an Employer of Choice: Your 2025 Employer Brand Playbook

Blu Ivy Group

Here’s What You Need to Know Employer branding aligns leadership, culture, and employee experience with business goals—boosting retention, engagement, and reputation while reducing hiring costs. C-suite leaders: Use employer branding to drive sustainable growth and attract the right talent.

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Beyond the Launch: How to Sustain and Scale Your Employer Brand for Long-Term Impact

Blu Ivy Group

Your Employer Brand is Being DefinedWith or Without You A great workplace isnt what you say it isits what employees, candidates, and AI-driven platforms say when youre not in the room. Employer brand used to be about career sites, job postings, and employer awards. You build a system, not a slogan.