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10 Top Recruitment Marketing Tools of 2024

Vantage Circle

Introduction In today’s job market, where candidates have more choices than ever, recruitment marketing has revolutionized how companies attract, engage, and retain top talent. What is a Recruitment Marketing Platform? Gone are the days of simply posting job ads and waiting for resumes to pile up.

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Staffing Shortages Are Not a Customer Service Excuse

HR Bartender

As a HR pro, I totally understand that the recruitment market is tough. I hear the same stories from recruiters who are posting job openings and getting zero responses. While I will admit it’s a delight when companies under promise and over deliver, my expectation is that companies will deliver what they promised.

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ATS company Employ reimagined how its products serve the needs of its customers

HR Brew

Employ, the recruiting software company, is doing what the hot dog and bun companies have so far refused to do: sell solutions to meet customer needs rather than simply offer out of box products based on assumptions. We’d acquired these three companies, branded them under Employ. It was Lever for midmarket.

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This company doubled down on candidate experience to manage a sky-high load of résumés

HR Brew

The company receives thousands of rsums in any given month, Reece White, senior recruitment marketing manager at Aspen Dental, told HR Brew. Someone has to be the bigger person and, as such, some organizations are extending an olive branch by trying to improve the candidate experience.

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Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media. You need to completely revamp how your company is viewed.

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As candidate behavior changes, recruitment marketing is rising to the forefront

HRExecutive

As competition for talent intensifies, recruitment marketing—which likens candidate behavior to consumer behavior—has become a modern option for reaching job seekers. Instead of relying on the career site, Costa suggests a shift toward an e-commerce-inspired recruitment experience to attract and engage job seekers.

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Hiring with QR Codes

ExactHire

Let’s talk about the area where we, HR Professionals, may need extra support now–recruiting and hiring. Companies are short staffed and desperately seeking interested, qualified applicants to fill their job openings. How can a company promote its brand and fantastic job opportunities with limited time and space?

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The Secret Formula for a Successful Interview

Speaker: Anja Zojceska, Recruitment Marketing Specialist and Head of Marketing, TalentLyft

While it's important to get to know potential hires, those questions will not let you know if they are equipped for the job or even if they are excited about your company. However, only a small percentage of HR and recruiters use this method despite its many benefits.