Blu Ivy Group

NOVEMBER 9, 2021

With the Great Resignation underway, all eyes are on employer brand professionals, who are facing more pressures — and accessing more company resources — than ever before. With that in mind, we’re sharing the top employer brand initiatives we’re seeing companies invest in for 2022. . Bringing Company Culture Into Alignment .

Employer Branding

Blu Ivy Group

JUNE 21, 2022

Certainly, there would be rewards, I figured — but I imagined that such a transition might leave me stressed out, overburdened with work, and without the same sense of belonging I enjoyed working for a global asset management company. A few months ago, I took the plunge and joined Blu Ivy as the Director of Employer Brand & Culture.

Employer Branding

Blu Ivy Group

JULY 8, 2021

A more useful way of thinking about behaviours is to deconstruct them into habits (the routines that make up behaviour), which are comprised of cues, routines and rewards, – a powerful way to understand how employees make decisions that drive performance on a daily basis. .

Employer Branding

Blu Ivy Group

JULY 6, 2022

In a climate where attracting, engaging, and retaining talent is constantly top of mind, many companies are looking to revamp and refresh their employer brand and employee value proposition as a means of communicating and advocating their preference and desirability in the talent market.

Employer Branding

Blu Ivy Group

SEPTEMBER 9, 2021

Too often, leaders assume employer branding is really just another name for recruitment marketing. But employer branding is far more effective both internally and externally when it encompasses culture, internal communications, employee experience and organizational efficiency as well. 3 — Respond to Pandemic Burnout.

Employer Branding

Blu Ivy Group

JULY 26, 2023

This approach allows us to design a brand system that is aspirational, authentic, engaging and representative of their organization’s values and culture. Leadership teams become more impactful, company pride elevates, and our clients consistently measure improvements with brand reputation, loyalty, and preference as a place to work.

Employer Branding

Blu Ivy Group

JULY 29, 2021

In fact, McKinsey reports that “two out of five companies globally are expanding their investments in DEI programs even as they make budget cuts elsewhere.” . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Strategy

Blu Ivy Group

MAY 16, 2023

In the EVP and culture work we co-create with companies at Blu Ivy Group we hear several related questions come up repeatedly over the past 18 months: What used to work is not working anymore. What are we doing wrong? Everything is different now. We could throw our hands in the air and give up.

Recruiting Software

Blu Ivy Group

SEPTEMBER 16, 2021

For most companies, successful mergers and acquisitions center around aspiration: the new channels to be opened, the new revenue streams to be developed, the new efficiencies to be gained. For employees navigating these kinds of organizational shifts, working together across divergent cultures, practices and values isn’t easy.

Employer Branding

Blu Ivy Group

FEBRUARY 9, 2022

To improve cross-functional collaboration, make sure that overarching goals and department goals are shared across the entire company. Remote and hybrid work have emphasized the cracks that silos can cause in the foundation of a company culture. Silos are often an unfortunate by-product of the pace of work and business growth.

Employer Branding

Blu Ivy Group

MARCH 8, 2022

The practice of sharing business strategies, goals, and cultural values to employees has always been an essential component of high-performing, people-first cultures. How are companies using them? The company developed a series of tools specifically for use among employees – VideoHub, Infopedia, and BlogHub.

Recruiting Software

Blu Ivy Group

AUGUST 12, 2021

But they don’t want the toxic hustle culture and steep leadership learning curve that often comes with young, brilliant founders. . An employer brand is a combination of how the market, current employees, and potential employees view the company. So what’s the solution? Why Startups Need to Prioritize Their Employer Brand .

Employer Branding

Blu Ivy Group

JUNE 17, 2021

Historically, most organizations have invested in Employer Branding primarily as part of external Talent Attraction efforts — marketing the company to potential candidates who fit a target profile. . Many of these workers are feeling dissatisfied with how they’ve been cared for by their companies during this challenging time.

Talent Experience

Blu Ivy Group

APRIL 19, 2022

The caveat of an aspirational-leaning culture is that for your people to trust and believe your vision, they must experience and be a part of the changing culture. Closing the gap between current and aspirational cultures requires a far greater effort beyond just talk. Robert Johnson , Director Employer Brand and Culture Blog.

Employer Branding

Blu Ivy Group

JANUARY 5, 2023

Leadership is a core driver and success factor in creating extraordinary employee experiences, magnetic employer brands, and high-performance cultures. What’s really going on inside your company right now? Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding

Blu Ivy Group

JUNE 29, 2022

For many jobseekers, viewing your organization’s job posting will be the first in-depth interaction that they will have with your company. It must convey your employee value proposition, offer up evidence of your company’s workplace culture, highlight the leadership, and belonging that the reader is looking for.

Employer Branding

Blu Ivy Group

OCTOBER 20, 2021

Pick moments that align with your company culture. For example, maybe you work at a tech company that has developed software that could have been in the original Star Wars movie – a story that was all about doing good, friendship, and adventure. . Let’s say the movie’s themes align seamlessly with your company principles.

Employer Branding

Blu Ivy Group

NOVEMBER 3, 2021

Your company leaders have a lot on their plates and delivering your employer brand experience can often be pushed to the back burner if they don’t fully understand what it is or why it’s valuable. Younger generations are also increasingly skeptical of companies, and in turn, their managers. Make it your own.

Employer Branding

Blu Ivy Group

MARCH 15, 2022

When a company looks at their overarching culture story, we often find top-down messaging that includes a purpose, company vision, corporate values, and behaviors that are incredibly valuable for leaders to point everyone towards the same north star direction. The EVP answers the all-important question of “What’s in it for me?”

Video Recruiting

Blu Ivy Group

AUGUST 5, 2022

With a looming recession, inflation, war in Europe, and supply chain issues (to name a few considerations), companies are exercising caution around their decisions. That’s one of the things that we strive to maintain in our company culture. How to market your employer brand.

Employer Branding

Blu Ivy Group

SEPTEMBER 23, 2021

To get the best returns from your employer branding efforts, you need to build your talent experience from the inside out and take the time to align their branding goals with other company priorities and initiatives. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding

Blu Ivy Group

SEPTEMBER 18, 2023

Changes in the Employer Branding Landscape from the Past to the Present The journey of employer branding from being a neglected area siloed in HR departments is evolving to becoming a strategic organizational imperative for many human-centred organizations that want to prioritize the balance of people, performance, profit, and organizational pride.

Employer Branding

Blu Ivy Group

JULY 22, 2021

Employee Experience: the consistency and quality of interactions that an employee has with a company. . ” – Nicole Fernandes, Director, Employer Brand & Culture I DEI Practice Lead, Blu Ivy . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Talent Experience

Blu Ivy Group

AUGUST 11, 2022

a fictional company) recently announced a 10% reduction of their staff, amidst a downward correction of their growth estimates. This is approximately 1,000 people in a range of functions such as recruiting, support services, and sales. What has the company really saved? A practical example: ABC Tech Co. (a

Hiring Software

Blu Ivy Group

MAY 11, 2022

For example, a 2021 report analyzed 240 tech companies that made Black Lives Matter pledges or statements and found that they had 20% fewer Black employees than companies that didn’t make similar pledges and statements. Highly inclusive companies are more likely to hit their financial target goals by up to 120%.

Employer Branding

Blu Ivy Group

DECEMBER 20, 2021

And that’s exactly why you shouldn’t overhaul your careers site, shouldn’t launch a new recruitment marketing campaign and shouldn’t expand your social channels. . In such a crowded field, it’s hard for companies to differentiate themselves and break through the noise. Competition over talent is the fiercest we have ever seen.

Employer Branding

Blu Ivy Group

MAY 20, 2021

We are a world that has become accustomed to personalized marketing, news feeds and customer experiences – we now expect it in our workplaces. . For ma ny leaders, there is a perception that an Employee Value Proposition ( EVP ) is just for recruitment marketing.

Employer Branding

Blu Ivy Group

DECEMBER 7, 2021

Gain a competitive edge when attracting and hiring talent (as the best people want to work for the best companies). Increase engagement and pride across your company. Hundreds of companies vie for these awards every year, and the competition can be fierce. Still, being recognized as an employer of choice is no easy feat.

Employer Branding

Blu Ivy Group

JUNE 24, 2021

A couple of times per quarter, the Ottawa-based software company hosts ‘hack days ’ where employees can work on projects that are unrelated to their day-to-day. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. Take Shopify, for instance.

Employer Branding

Blu Ivy Group

MAY 19, 2022

I am fortunate enough to work with a company that prioritizes the health and wellness of its employees. I would also encourage you to reach out to colleagues across your company to learn what they’re working on, what’s changed, and how they are doing.

Employer Branding

Blu Ivy Group

DECEMBER 7, 2021

In many cases, the most obvious hire for these professionals, will be a skill based one for a role like a recruitment marketing specialist or perhaps an expert social media manager. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitment marketing.

Employer Branding

Blu Ivy Group

MARCH 2, 2023

For this team interview, we asked one of our newer team members, Shiloh, to share her thoughts Blu Ivy’s company culture, and her predictions on the future of Employer Brand strategy and its impact HR and business. Shiloh’s role is Director, Employer Brand & Culture. What do you love about the culture at Blu Ivy?

Interview Software

Blu Ivy Group

FEBRUARY 9, 2023

Tools for Increasing Self-Awareness According to psychology today, approximately 80% of Fortune 500 companies in the United States use some sort of personality tool to assess and better understand employees and candidates. Could you benefit from some increased self-awareness for you and your team?

Assessment Software

Blu Ivy Group

APRIL 10, 2023

That’s why it’s important for companies to not only attract top talent but also retain them by offering something more than just a paycheck. An EVP is a promise that a company makes to its employees in exchange for their contributions. This is where an Employee Value Proposition (EVP) comes in.

Employer Branding

Blu Ivy Group

DECEMBER 2, 2021

You can’t just announce to prospective candidates that your company is a hotbed of innovation; you’ll have to show them — through real-life employee stories and details about business practices and achievements. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding

Blu Ivy Group

JANUARY 26, 2022

If you’re responsible for recruitment marketing, consider joining forces with the professionals responsible for employee experience and change management. Labor shortages are transforming the way companies recruit and retain talent, and eager employers are boosting compensation. Global Employer Brand Trends of 2021.

Employer Branding

Blu Ivy Group

JUNE 21, 2023

Through brand ambassadors, the positive image and unique aspects of the organization’s employment experience are amplified, attracting talent that aligns with the company’s values and culture. This broader reach and positive perception can also lead to an increased talent pool and better recruitment outcomes.

Employer Branding