Blu Ivy Group

DECEMBER 7, 2021

In many cases, the most obvious hire for these professionals, will be a skill based one for a role like a recruitment marketing specialist or perhaps an expert social media manager. This is a good place to start, but it’s important to remember that, to be effective, employer branding must do more than recruitment marketing.

Employer Branding 52

Employer Branding Hiring Software Recruiting Software Talent Acquisition 52

Blu Ivy Group

AUGUST 12, 2021

But they don’t want the toxic hustle culture and steep leadership learning curve that often comes with young, brilliant founders. . If your candidates don’t know about your company and what you do, it can be tough to convince them to choose you over another employer. . So what’s the solution? Tell a compelling story.

Employer Branding 98

Employer Branding Strategy Hiring Software Talent Experience 98

Blu Ivy Group

NOVEMBER 3, 2021

We often see employers fall into the trap of approaching their Employer Brand or Employee Value Proposition (EVP) like a theoretical idea – a static concept that lives in a slide deck, shared with your staff and new candidates, and then never thought of again. Actions speak louder than words.

Employer Branding 98

Employer Branding Talent Experience Talent Acquisition High Performance Culture 98

Blu Ivy Group

JUNE 17, 2021

Historically, most organizations have invested in Employer Branding primarily as part of external Talent Attraction efforts — marketing the company to potential candidates who fit a target profile. . Even worse, they risk earning a reputation for speaking to candidates and their own employees with empty words. .

Talent Experience 98

Talent Experience Recruitment Employer Branding Retention and Turnover 98

Blu Ivy Group

OCTOBER 20, 2021

For one, it can make it difficult for your audience (and potential candidates) to understand what you stand for. In that case, May 4th might be the perfect moment to tell a story about your company/employee experience and attract like-minded candidates who share your team’s interests and values.

Employer Branding 95

Employer Branding How To Talent Acquisition High Performance Culture 95

Blu Ivy Group

MARCH 15, 2022

Your Employer Value Proposition (EVP) is the promise you make to your employees and candidates about what is in it for them to join and stay with your organization. By taking the time to understand and communicate to each core segment, the recruitment marketing strategy will begin to see greater efficiencies and impact.

Video Recruiting 105

Video Recruiting Trends Employer Branding Talent Experience 105

Blu Ivy Group

FEBRUARY 23, 2022

Candidate Experience and Career Fairs. Like virtual meetings, career fairs and candidate journeys will be far more experiential in the metaverse. Whether your recruitment team travels to university campuses to speak with a class, run a networking event or launch a hackathon, it will be much more immersive and global in reach. .

Employer Branding 98

Employer Branding Video Recruiting Hiring Software Onboarding Software 98

Blu Ivy Group

DECEMBER 7, 2021

From Great Place to Work to your favorite workplace review site, securing a spot on a employer recognition list is a huge accomplishment that comes with a whole host of benefits. It can help you: Benchmark your company’s performance and see how you stack up against other organizations. Candidate Experience (CandE) Awards.

Employer Branding 98

Employer Branding Certification Hiring Software Talent Experience 98

Blu Ivy Group

APRIL 19, 2022

Remember, EVPs should attract, inspire, and connect candidates to your organization while simultaneously engaging employees to remember why they joined, stay, and give so much of themselves to make you successful. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding 105

Employer Branding Planning Tools Recruiting Software Talent Experience 105

Blu Ivy Group

MAY 11, 2022

Your employees and candidates will have a different experience in your organization, depending on their role, level, or demographics. However, if you want a truly inclusive culture of belonging, you need to ensure that your employee experience isn’t designed and delivered from a privileged point of view but instead prioritizes DEIB.

Employer Branding 105

Employer Branding Diversity Recruiting Software Talent Experience 105

Blu Ivy Group

AUGUST 5, 2022

Candidates who are seriously considering your company will have gone through your website, and they’ll be looking for consistency outside of the homepage. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding 102

Employer Branding Talent Experience Metrics Talent Acquisition 102

Blu Ivy Group

DECEMBER 20, 2021

And that’s exactly why you shouldn’t overhaul your careers site, shouldn’t launch a new recruitment marketing campaign and shouldn’t expand your social channels. . Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding 52

Employer Branding Talent Acquisition Recruitment Marketing Talent Experience 52

Blu Ivy Group

APRIL 10, 2023

Developing an EVP is not just about creating a fancy statement for candidate marketing; it’s about creating a culture that aligns with the values of the employees. – Consider analyzing external review sites such as Glassdoor, Indeed or LinkedIn Insights. This is where an Employee Value Proposition (EVP) comes in.

Employer Branding 52

Employer Branding Video Recruiting High Performance Culture Talent Experience 52

Blu Ivy Group

JANUARY 26, 2022

If you’re responsible for recruitment marketing, consider joining forces with the professionals responsible for employee experience and change management. Employees and candidates alike want fewer empty words and more proof points showing true change. Do you have a Diversity, Equity, and Inclusion Value Proposition?

Employer Branding 52

Employer Branding Talent Experience Recruitment Marketing Talent Acquisition 52

Blu Ivy Group

NOVEMBER 17, 2022

The last time I was a new hire, it was 2005 and the internet was just becoming mainstream in the recruitment world. Most HR professionals were managing candidates in an Excel spreadsheet, onboarding with paper documents, and conducting training in classrooms. I had also received an itinerary for my first week, so I knew what to expect.

Employer Branding 52

Employer Branding Hiring Software Onboarding Software ATS 52

Blu Ivy Group

NOVEMBER 16, 2021

After a long and stressful year filled with lots of uncertainty and soul searching, job seekers today have a much clearer picture of what they’re looking for in a job, and they’re not willing to settle anymore. . If you’re not able to meet your candidates’ needs, they will go elsewhere. Autonomy and trust.

Talent Experience 52

Talent Experience Employer Branding Talent Acquisition Exercises 52

Blu Ivy Group

DECEMBER 2, 2021

If the impressions on your job postings are up, or if you manage to create Employer Branding content that goes viral, that doesn’t necessarily mean that your number of qualified candidates will follow. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding 52

Employer Branding Video Recruiting How To Recruitment Marketing 52

Blu Ivy Group

DECEMBER 20, 2021

In such a tight job market, you need to optimize every facet of your recruitment process to attract the best candidates to your roles. A job description may be a candidate’s first touchpoint with your organization, and first impressions matter. Search engine optimization (SEO) isn’t just for your blog or website.

Employer Branding 40

Employer Branding Talent Acquisition Talent Experience Recruitment Marketing 40

Blu Ivy Group

APRIL 27, 2022

For example, they often have access to more compelling and personal stories that are not overly sanitized due to multiple layers of communications reviews. employees submitting a picture compared to professional photography), which can feel more authentic and engaging to prospective candidates.

Employer Branding 59

Employer Branding Video Recruiting Hiring Software Recruiting Software 59

Blu Ivy Group

NOVEMBER 19, 2021

With the labor market shifting under our feet — and candidate expectations constantly changing — it can feel like a struggle to keep up. It’s not an exaggeration to say that for many companies, their survival depends on sourcing a sufficient number of qualified candidates. . A Hybrid Revolution.

Employer Branding 52

Employer Branding Recruiting Software Planning Tools Talent Acquisition 52

Blu Ivy Group

APRIL 18, 2023

Questions to ask regarding the EVP touchpoints in the candidate experience. Do candidates see the EVP after they apply? Do hiring managers have the tools to speak consistently to candidates about your EVP and differentiators? Is it shared respectfully when a candidate is declined?

Video Recruiting 52

Video Recruiting Hiring Software Employer Branding Interview Software 52

Blu Ivy Group

FEBRUARY 9, 2023

Tools for Increasing Self-Awareness According to psychology today, approximately 80% of Fortune 500 companies in the United States use some sort of personality tool to assess and better understand employees and candidates.

Assessment Software 80

Assessment Software Recruiting Software Tools Employer Branding 80

Blu Ivy Group

JULY 13, 2022

In our rush to find the talent we need, it’s easy to forget about the experiences we deliver that make a lasting impression on the many candidates we meet or review that don’t make the cut. In the current labor landscape , a lack of focus on candidate experience can be disastrous for your employer brand. Source: [link].

Video Recruiting 45

Video Recruiting Employer Branding Interview Software Hiring Software 45

Blu Ivy Group

DECEMBER 20, 2021

In response, many organizations are increasing wages, benefits, perks, and retention bonuses to turn the heads of their top choice candidates. But doing this work will reinforce your brand and help you attract candidates who are genuinely invested in your mission, vision, and culture (and aren’t just in it for the bonuses). .

Employer Branding 52

Employer Branding Video Recruiting Talent Experience Talent Acquisition 52

Blu Ivy Group

MARCH 9, 2023

Organizations will need to adapt to the changing needs and preferences of employees and candidates. Nowadays, job seekers can easily access information about company culture and employee experiences through social media and online review sites.

Employer Branding 52

Employer Branding Talent Experience Talent Acquisition High Performance Culture 52

Blu Ivy Group

MARCH 21, 2022

With talent shortages at an all-time high, it is no surprise that many organizations are placing considerable time and investment in their Employer Brand strategy. Find out what employee behavior shifts could most help them reach their desired business objectives and how retention is impacting performance. Influence and Privilege.

Employer Branding 52

Employer Branding Video Recruiting Recruiting Software Hiring Software 52

Blu Ivy Group

OCTOBER 4, 2023

An Employee Value proposition helps tell that story to talent and potential candidates. A truly Human-Centred EVP is more than a strategy or words on a page – it is a strategic, comprehensive, and a deep-seated part of the organization’s culture. Every company, regardless of sector, has a unique and inspiring story.

Employer Branding 52

Employer Branding Video Recruiting Talent Experience Talent Acquisition 52

Blu Ivy Group

SEPTEMBER 19, 2022

A vast majority of ex-employees feel that the way an organization exits talent is a critical point at which they show their true culture colours. Leaders need to be candid and present during these moments. Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing.

Employer Branding 52

Employer Branding Strategy Talent Experience Talent Acquisition 52

Blu Ivy Group

SEPTEMBER 18, 2023

Changes in the Employer Branding Landscape from the Past to the Present The journey of employer branding from being a neglected area siloed in HR departments is evolving to becoming a strategic organizational imperative for many human-centred organizations that want to prioritize the balance of people, performance, profit, and organizational pride.

Employer Branding 52

Employer Branding AI Recruiting Company Recruiting Software 52

Blu Ivy Group

AUGUST 25, 2022

What this all adds up to is the need to ensure that your company stands out (and appeals to) a candidate pool that has more choice and is more empowered than ever before. It’s in the word-of-mouth commentary your ex-employees might give to a friend who’s considering applying, or in the reviews that are left on your company’s Glassdoor page.

Employer Branding 52

Employer Branding Strategy Talent Experience Exercises 52

Blu Ivy Group

OCTOBER 20, 2021

The cost per acquisition is going up, as is the amount of time it takes to fill each role. Now, they must pay for exposure through channels like search and social if they hope to keep up with organizational demands. Skill Up on Marketing. Get Competitive With Candidate Experience .

Recruiting Software 95

Recruiting Software Talent Experience Hiring Software Recruitment 95

Advos

SEPTEMBER 6, 2018

elaineorler : Talent Acquisition Consultant focused on the harmony of People and Technology. GAllisonmlyons : Experienced HR Leader passionate about people and Talent Acquisition. jeanettemaister : Head of Americas @oleeo_ | Talent acquisition expert | Tech geek | Indoor cycling junkie | Mah Jong obsessed | Mom. Neuroscientist.

HR Software 86

HR Software Recruiting Software Onboarding Software Hiring Software 86

Blu Ivy Group

JUNE 8, 2022

There was a time not so long ago, when organizations could craft a Recruitment Marketing value proposition, update the careers site, and include career content marketing. The expected result would be a rapid uptake in new candidate applications. Culture Change Management Is Essential to Reputation Management.

Employer Branding 98

Employer Branding Sexual Harassment Recruiting Software Harassment 98

Blu Ivy Group

JUNE 29, 2022

Unfortunately, job postings are often left out of Employer Brand research and activation campaigns and read as little more than lists of the skills and experience an employer is hoping will match up to an ideal candidate. To accomplish this, develop in-depth candidate personas and detailed candidate journey maps.

Employer Branding 105

Employer Branding Video Recruiting Hiring Software Talent Acquisition 105

Blu Ivy Group

JUNE 24, 2021

These younger generations have grown up in an era of hyper-personalization, but many organizations’ approach to talent attraction is very one-size-fits-all – generic career pages with generic messaging that doesn’t speak to any particular type of candidate. . Authenticity and Accountability . Autonomy .

Employer Branding 81

Employer Branding Talent Experience Recruiting Software Talent Acquisition 81

Blu Ivy Group

AUGUST 26, 2021

Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures. . About Us .

Employer Branding 105

Employer Branding Talent Experience Recruitment Marketing Talent Acquisition 105

Ongig

NOVEMBER 26, 2024

27-29 Ottawa, Canada & Virtual 2/3/25 Culture and Engagement Executive Summit Feb. 3-5 Atlanta, GA 2/3/25 Talent Acquisition Week Feb. 26 London, UK 2/26/25 TAtech Leadership Summit on Recruitment Marketing 2025 Feb. 2 Virtual 4/2/25 In-house Recruitment Leaders Conference, London 2025 Apr. Register here.

Conference 52

Conference HR Software AI Recruiting HR Planning 52