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HR leaders want to ditch bad recruiting habits like ghosting candidates and rigid assessment tests in 2025

HR Brew

This year was a tough one for recruiters. As hiring demand declined amid a labor market cooldown , they were pummeled with a rapidly growing volume of applications from job seekers desperate to get their foot in the doorand angered when hiring teams didnt respond. Rethink culture fit.

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AI, talent shortages, and distrust: These are the biggest challenges HR pros are bracing for in 2025

HR Brew

HR Brew asked people pros to share the biggest headaches they’re bracing for in 2025, and unsurprisingly, issues like return to office, hybrid work, AI, and talent shortages are top of mind. 2025 is already shaping up to be a doozy of a year. 2024 was not without its challenges, many of which are likely to follow HR into the new year.

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8 in 10 HR pros use or want to use AI, HR Brew survey finds

HR Brew

At HR Brew, we thought now was also a good time to take stock and assess the myriad changes and development of HR technology, specifically the AI tech finding its way into organizations across the globe. More than half of HR Brew readers surveyed for this story are using AI tech in HR. Subscribe to HR Brew today.

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Wait. Is AI making TA more challenging?

HR Brew

Not sure if TA pros would suggest that strategy, but it is definitely one that applicants have adopted since the OpenAI platform changed the game. She said recruiters are now turning to passive sourcing on LinkedIn in order to find a smaller group with potential versus the 100,000 people that apply.

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Discover 4 Use Cases for Applying AI to Your Recruiting Processes

Recruitment AI technology uncovers the most qualified candidates. This technology automates recruiting routines and facilitates natural conversations, resulting in higher productivity and a better candidate experience. Download the eBook to learn more!

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EY’s head of global talent attraction and acquisition leads a team that handles 5.1 million applications, 100,000 hires annually

HR Brew

Naudin ten Cate, who is based in the Netherlands, oversees a leadership team of 10, and 1,000 recruiters and sourcers. This acquisition team keeps busy: In the last fiscal year, the firm received 5.1 million applications and made 100,000 new hires globally. This conversation has been edited for length and clarity.

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Rise of AI deepfakes and fraudulent candidates are changing how TA recruits

HR Brew

AI-generated deepfakes and candidate fraud is growing in recruiting, and—in response—talent acquisition (TA) pros are learning new ways to suss out the fit of a candidate, and that assessment now must include, “Are you real?” Not kidding. But now the toolbox for candidate fraud is expansive. How to spot fraud?