Employer Branding: The New Front-Line

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Globalization. Digital Transformation. Increased competition. New skillset requirements.

Today’s companies are increasingly challenged to find the talent they need. Meanwhile, research shows that those who create a thriving culture and establish an authentic employer brand have a significant advantage over organizations who don’t. What this means is that the new front line battle is now somewhere entirely different: the marketplace for talent.

In this webinar, Omobono’s Head of Strategy, Philip Black, shares top learnings gleaned from engagements with some of the most innovative talent leaders at leading Fortune 100 and 500 companies.

You'll hear about:

Real-life lessons from engagements with companies who are building their employer brands,
How to rethink the ways your company approaches candidates, and retooling your hiring efforts,
Ways to shift leadership’s focus from bottom line to longer-term investing/resourcing,
Helpful strategies for aligning your employer brand with your business brand.

October 19 2017, 11 AM PST, 2 PM EST, 7 PM GMT

Brought to you by:

Philip Black, Head of Strategy, Omobono

Philip Black has a 19-year track record of helping business leaders achieve their full potential in ways that yield tangible results — creating and establishing brands, launching new products, and developing compelling digital experiences. At Omobono, Philip leads brand and digital strategy for client engagements in the US office. His experience spans a wide range of industries with clients including: BP, JLL, Johnson & Johnson, Motorola Solutions, and Marsh & McLennan Companies.

Hosted by

James Ellis, Senior Manager, Employer Branding at Groupon, Host of The Talent Cast, @TheWarforTalent

James Ellis runs The Talent Cast podcast (found on iTunes, Google Play and wherever you get your podcasts) where he can be found doing deep dives all all things employer brand and recruitment marketing. He has years of experience helping companies of every size get smarter about their inbound recruiting to find and attract the best talent. He is currently a Senior Manager at Groupon responsible for the global employer brand and its activation across all digital channels.

Human Resources Today