Employer Branding: Employer Branding Without Employee Advocacy is a Chocolate Teapot

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Employer Branding without employee advocacy is simply advertising, candidates and consumers are demanding more for their attention in this increasing fragmented,noisy digital world. People buy into people, this has always been true and advocacy is way of amplifying this basic human need to trust others.

Reach, and Influence are important in employer branding campaigns but without trust, empathy, and freedom within an organisational culture, an advocacy program will not succeed.

Global Head of Talent Attraction or Employer Branding at Fererro SA, Charu Malhotra, will present this informative webinar which will give you insights on:

How trust is falling globally,
Why employee and employee generated content is pivotal in employer branding,
Ideas on how to introduce employee advocacy into a change resistant company,
Tips on how to partner with communications, brand teams, and PR,
Examples of companies that are mastering advocacy and employer brand building.

The session will provide you with suggestions and tools for strategic implementation.

November 29 2017, 12 PM PST, 3 PM EST, 8 PM EST

Brought to you by:

Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero

Charu has over 13 years in-house experience in global talent acquisition and Employer Branding, and has held leadership roles at Unilever, BP PLC, and Primark. She is currently at Ferrero SA (Nutella, Kinder) leading a global transformation in employer branding and digital talent attraction. Her expertise and interests lie in resourcing transformation, employer brand-building, and social media. She’s led global EVP programs, created and implemented new recruitment models, and devised employer brand frameworks and campaigns in all her roles. Charu believes, emphatically, in placing the employee and candidate center of all change programs, and that focusing on employee and candidate experience is key to improving inclusion in organisations. She can be found on Twitter @CM_charu talking about branding, consumer insights, and candidate experience, her love of the theatre and movies. Charu has spoken at a number of talent conferences, and is speaking at HRTECH Amsterdam, HR Vision, London, World EB day, Budapest, HR Minds, and Berlin.

Hosted by

James Ellis, Senior Manager, Employer Branding at Groupon, Host of The Talent Cast, @TheWarforTalent

James Ellis runs The Talent Cast podcast (found on iTunes, Google Play and wherever you get your podcasts) where he can be found doing deep dives all all things employer brand and recruitment marketing. He has years of experience helping companies of every size get smarter about their inbound recruiting to find and attract the best talent. He is currently a Senior Manager at Groupon responsible for the global employer brand and its activation across all digital channels.

Human Resources Today