Employer Branding: Funnel Building with your Employer Brand

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Attracting a continual flow of suitable candidates towards your business is one of the most challenging topics for talent acquisition leaders. In this webinar, recruitment evangelist, Iain Hamilton, shares how he uses employer branding content to create experience funnels. Through using experience funnels, Iain helps companies attract a continual flow of candidates without the pain of having to become full-time content publishers.

You will discover the secrets Iain uses when funnel building with employer brands, including:

Why a career decision is very similar to the buyer's journey,
How to create employer branding content to attract the right people,
Why employer brand activation is essential,
How to lead your talent pool through an experience funnel including the tech Iain uses,
Five ways you can make use of your user experience data.

So if you're serious about wanting to attract a continual flow of candidates towards your business without having to become a full-time content publisher, register now for this special event that will show you exactly how to create an engaged talent pipeline.

September 20 2017, 11 AM PST, 2 PM EST, 7 PM GMT

Brought to you by:

Iain Hamilton, In-house Consultant & Managing Director, People Traction

Based in Aberdeen, Iain currently works with clients throughout the U.K. and U.S. to launch in-house recruitment functions, employer branding projects and recruitment marketing campaigns using non-traditional recruitment technologies. A true talent acquisition evangelist and recruitment tech nerd.

Hosted by

James Ellis, Senior Manager, Employer Branding at Groupon, Host of The Talent Cast, @TheWarforTalent

James Ellis runs The Talent Cast podcast (found on iTunes, Google Play and wherever you get your podcasts) where he can be found doing deep dives all all things employer brand and recruitment marketing. He has years of experience helping companies of every size get smarter about their inbound recruiting to find and attract the best talent. He is currently a Senior Manager at Groupon responsible for the global employer brand and its activation across all digital channels.

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