Employer Branding: The No-Fluff Culture Conversation

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If you feel like you’re banging your head against the wall driving your culture and employer brand efforts forward, you’re not alone. Former head of employer brand for Glassdoor and industry leader in culture and employer branding, Kirsten Davidson shares the lessons she’s learned the hard way so you don’t have to. Join us for a frank conversation about what just about everyone is getting wrong, and how to get it right.

In this conversation you’ll learn how to:

Influence executives and get buy-in,
Create a plan of shared responsibility across the organization,
Why employer brand activation is essential,
Establish the tools and processes to get you there,
Operationalize your culture.

The session will provide you with suggestions and tools for strategic implementation.

October 5 2017, 11 AM PST, 2 PM EST, 7 PM GMT

Brought to you by:

Kirsten Davidson, Senior Partner, Employer Branding, Employera

Kirsten heads up Employera’s Employer Brand practice. Previously head of Employer Brand for Glassdoor, she is a go-to industry pro for building, improving and managing your employer brand. A sought after speaker and influencer, her previous experience includes building and leading global employment brands for leaders including Visa, and eBay Inc. Before that she was managing supervisor at Fleishman Hillard and began her career in PR at Horn. Kirsten has a BA in Literature and Communications from Westmont College.

Hosted by

James Ellis, Senior Manager, Employer Branding at Groupon, Host of The Talent Cast, @TheWarforTalent

James Ellis runs The Talent Cast podcast (found on iTunes, Google Play and wherever you get your podcasts) where he can be found doing deep dives all all things employer brand and recruitment marketing. He has years of experience helping companies of every size get smarter about their inbound recruiting to find and attract the best talent. He is currently a Senior Manager at Groupon responsible for the global employer brand and its activation across all digital channels.

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