How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss:

How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.
How AI-powered analytics are leading to more intriguing and satisfying customer interactions.
The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).

Human Resources Today

How to Stay Competitive in the Evolving State of Martech

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