Noted author and thought leader Seth Godin once said, “People do not buy goods and services.  They buy relations, stories, and magic.” In other words, consumers are looking for more than marketing copy and slick packaging - they want to engage and connect with brands in an authentic way. They’re looking for the message behind the marketing; that’s what resonates. The answer is a resounding ‘Yes!’

Week in Review – Popular Content. The Astonishing Human Potential Wasted On Commutes (Washington Post). The American commute is getting longer. It now takes the average worker 26 minutes to travel to work, according the the U.S. Census Bureau… the workforce is suffering the very concrete ill-effects of longer commutes, which affect not just the workers but their families, companies and communities, too. Read more. While commute times was a criteria in the U.S. News & World Report’s Best Places to Live Rankings two of the top ten cities – San Jose and Washington D.C. ERE Media).