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The Branded Employee Experience

Blu Ivy Group

Over the years, organizations have been hyper focused on designing for the Customer Experience (CX). They have been keenly aware of the fact that a branded and emotionally compelling experience for customers , will have a longer lasting and more financially rewarding impact than any advertising campaign can boast. .

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What Are the Top Motivational Drivers for Talent?

Blu Ivy Group

In the “Before Times,” employers could have skated by with surface-level culture and employer branding tactics to attract top talent, but this approach won’t fly in a post-COVID job market. In this post, we’ll give you a deep dive into the top motivators for talent that we’re seeing right now. Do whatever you want.” .

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Why an Employee Value Proposition is More Important Than Ever During an Economic Downturn

Blu Ivy Group

Of course, retention of your most valuable team members is just the tip of the iceberg. An employee value proposition can act as a powerful tool keeping company leaders focused on the people they are relying on in a crisis, and reminding them of their promise to deliver a certain kind of employee experience. Blu Ivy Group.

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Navigating 2024 HR Priorities: Critical Questions for CHROs

Blu Ivy Group

I’ve had the great pleasure of sitting down with truly inspiring HR leaders over the course of my career. Recent research reveals that “Leader and manager development” takes the lead as the top 2024 HR priority, closely followed by “Employee experience” and “Career management and internal mobility.”

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Should Your EVP Be Aspirational?

Blu Ivy Group

Wherever you may be in your culture journey, here is one thing that we know through decades of doing this stuff: Not only is it okay to have an Aspirational Gap in your EVP and employer brand messaging, but it is also an ideal way to inspire talent with a vision of what the near future will offer them personally.

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Team Member Interview: Andrea Nicho

Blu Ivy Group

It’s a place where I can truly be myself, work with some of the most talented and inspiring people in the industry, and make a real difference for our clients. This will help organizations build positive reputations as employers, attract and retain top talent, and strengthen their brand identity.

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Where Companies Need to Focus Their Employer Brand Investment in 2024

Blu Ivy Group

For many organizations this sense of renewal extends into annual planning cycles; it’s time to evaluate past performance, realign courses of action and strategically set budgets for the year ahead. This trying year has created an increased desire for stability, flexibility, wellness, and connection as core attributes for talent.