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The reach of your channels provides a clear metric for how effective your communication has been. That’s why a discussion about corporatestrategy on your employee app usually has fewer comments than the news about a new cafeteria. It is especially important to provide these people with relevant information.
The people doing the judging are the investors, shareholders, or regulators, and they have a simple set of metrics: profit and growth. While this may be difficult to determine through metrics, a survey of employees will often identify a few people who are the “go to” members of their organization.
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