How to Engage Customers and Drive Profits With FMCG Loyalty Programs in The US
Xoxoday
JULY 18, 2025
It takes just one viral video of poor hygiene practices on the factory floor, or a single boardroom decision that unwittingly portrays the company’s values in poor taste, for the trust of fans and communities to crumple. For best results, FMCG brands need to strike a balance between monetary and non-monetary incentives.
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