Making the Kazoo Brand with Creative Designer Claire Glover
Kazoo
NOVEMBER 4, 2021
For example, “The Dollar Tree” states its main differentiator right in its name (e verything is a dollar or less ). I like to think of brand as the expression of a company’s core characteristics, trait, or “personality.” Yes, it includes the company logo and color palette – but it’s so much more. Good branding creates emotional connections.
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