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In fact, Appboy’s analytics shows that the number of emoji used in social campaigns has increased 777% year-over-year from 2015 to 2016. Lisa Mullen is the GlobalHR Operations Manager at Saba Software. The popularity of emoji is widespread, with 92% of the online population using these characters in daily conversation.
Saba, June 2006 Strategic Human Capital Management: Talents to Leaders (with Peter Hallard, Leadership Development, BBC) , Talent Management and Leadership Development, Barcelona, Marcus Evans, May 2006.
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