How to Leverage Cultural Moments in Your Employer Brand
Blu Ivy Group
OCTOBER 20, 2021
Those corporate social media posts that flawlessly leverage a trending cultural moment, nailing everything from the timing to the brand voice. . In 2013, there was a power outage during the Superbowl, and Oreo seized the moment with the perfect message: “Power out? Do you remember Oreo’s Dunk in the Dark tweet ? No problem.
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